Football stories
Streaming platforms face major pressure as Netskrt takes on the World Cup, where demand is expected to top 1.5 billion viewers.
Fans buying tickets or streams for the FIFA World Cup face fake sites, rogue apps and QR-code traps that can steal payment details.
Brands are barely breaking through as US social media chatter is dominated by the halftime show, travel costs and controversy ahead of the tournament.
The week-long activation aims to boost Hisense's premium TV push by giving football fans hands-on access to its RGB MiniLED technology in New York.
Fans are already waiting nearly six seconds for federation sites, exposing digital weaknesses that could hurt engagement and revenue at World Cup 2026.
Broadcasters are using hybrid data-centre and cloud setups to stream 2026's expanded tournament live with lower latency and compliance risks.
Fans at the 2026 FIFA World Cup face heightened cyber risks on public Wi-Fi, as ExpressVPN gains exclusive supporter rights across three regions.
Thousands of football fans will be reached through a creator-led push as YouTube streams its first FIFA exhibition match worldwide.
Winning nations have historically seen markets outperform around the tournament, though wider forces can easily outweigh any football-related lift.
Fans and jobseekers are being targeted by a growing wave of fake ticket, travel and recruitment scams ahead of the tournament.
The funding will help the clubwear platform expand into the US, UK and Middle East as it tackles a manual supply chain for grassroots teams.
The renewed deal will help Liverpool speed up match content for its 26 million US fans as the club expands digital engagement worldwide.
The tie-up aims to lift the Chinese appliance maker's overseas profile as it broadens into more home products and competes in premium smart tech.
Travellers could now book more of a trip in one app as the platform adds hotels, car hires and World Cup activities.
Fans risk losing money and personal data as scammers exploit demand for World Cup tickets, travel bookings and visa details.
Australian fans and creators will pay AUD $69 and up for a licensed flash drive aimed at storing the flood of World Cup content.
Job seekers are being lured into fake FIFA hiring pages that harvest credentials and could expose work accounts to wider corporate breaches.
Most Australian fans would still join venue-named hotspots, leaving match-day travellers exposed to phishing, fake streams and account theft.
Last-minute shoppers are set to lift ad spend by USD $10.5 billion, but brands must reach hosts and fair-weather fans before kick-off.
Shoppers in central Auckland will find a temporary 2deVries makeover and ticket giveaway as sponsor 2degrees backs the sold-out Grand Final.
