The Ultimate Guide to Partner Programmes
A curated Indian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Partner Programmes.
What to know about Partner Programmes
Explore the dynamic landscape of Partner Programmes in the technology sector, where collaborations between vendors and service providers are pivotal. These programmes are designed to equip partners with tools, resources, training, and incentives to jointly drive growth, innovation, and customer success across diverse IT domains including cloud services, cybersecurity, data management, and digital transformation.
By engaging with the latest stories, readers can gain insights into how partner ecosystems evolve to meet emerging challenges and opportunities. From new initiatives aimed at enhancing partner profitability to programmes fostering talent development and technical expertise, these narratives showcase how strategic partnerships are shaping the future of technology delivery and creating mutual value in a rapidly changing market.
Indian Partner Programmes News
Regional stories with direct local relevance
Consistent launches 2MP dual-light CCTV camera in India
The new model is priced at INR 2,999 and targets households and small businesses seeking colour night vision, audio recording and DVR compatibility.
Consistent launches 2MP dual light CCTV camera in India
The camera aims to improve low-light monitoring for homes and businesses, with colour night vision, audio recording and DVR control.
Zoom revamps partner programme with AI & new incentives
Partners will gain new rewards and AI-focused specialisations as Zoom shifts to monthly recurring revenue growth and simpler self-service access.
Consistent launches 16-port Gigabit Ethernet switch in India
Priced at INR 6,999, the desktop switch is aimed at homes and offices needing easier expansion of wired networks across India.
Crestron launches Collab Compute in India at InfoComm
Businesses in India can now standardise hybrid meeting rooms with Crestron's new Collab Compute platform, built for Teams and Zoom deployments.
Consistent launches solar power hub for CCTV & IoT
Remote CCTV sites can now run without grid power as Consistent's 36W solar hub targets outdoor surveillance and IoT deployments.
Analyst Insights
Research and market analysis connected to Partner Programmes
Oracle expands Marketplace with partner purchasing options
Check Point launches firewall subscription for AI security
Oracle pledges USD $1 billion to partner ecosystem
MSPs expect AI revenue to surge as services mature
Boomi named Gartner leader in API management for AI
Featured News
AI transforming physical security into enterprise data solution
AI and cloud tools are turning cameras into live operational data sources, helping firms cut costs, spot errors and manage fleets centrally.
Customers at the centre of Adobe's new AI evangelist role
Adobe is using the post to help customers navigate AI adoption while feeding regional priorities back into its global product strategy.
Expert Columns
In the AI era, channel value is being redefined
SonicWall wins two CybersecAsia awards, joins Hall of Fame
Microsoft dramatically cut their distributors
Translation over technology: The channel's most undervalued skill
Why does the channel need to turn partner feedback into strategy?
2026 security trends mid-year check-in: What's accelerating, what's stalling, and what comes next
Stop confusing demos with POCs - Your pipeline depends on it
Turning security into a story: How managed service providers use reporting to drive retention and revenue
How MH Enterprise turns trust into cybersecurity success
Supporting service providers with their global ambitions
Interviews
Interviews and video coverage from the network
Recent Partner Programmes News
Brivo launches AI tool for security systems resellers
The read-only release lets resellers query account data in Claude, ChatGPT and Gemini, speeding support and renewal work across customer sites.
KloudStax wins Google Cloud services Premier partner status
Rapid revenue growth and a bigger AI pipeline have helped KloudStax secure elite Google Cloud status, widening customer access to technical support.
NAKIVO posts 13% revenue growth as EMEA leads quarter
EMEA generated 58% of quarterly sales as NAKIVO added customers, partners and enterprise deals across 190 countries.
Nutanix expands partner programme to systems integrators
Partners can now earn referral rewards, renewal incentives and services support as Nutanix broadens its channel model beyond software resale.
eCloudvalley renews AWS pact to push enterprise AI
The renewed pact will help the Singapore provider move enterprise AI products into more markets across Asia-Pacific as AWS backs joint development.
DNSFilter launches LUMINATE to unify security under DNS
It aims to cut security sprawl by putting filtering, AI governance and threat hunting into one DNS-based platform for harder-to-manage devices.
AI investment outpaces revenue for TD SYNNEX resellers
Fewer than a quarter of resellers say AI drives meaningful revenue, as security and governance worries slow pilots from reaching production.
Logicalis wins Cisco secure networking specialisation
It gives multinational customers a single secure networking managed-service model across five markets, with plans to double that reach within six months.
AtScale named OpenAI Select Partner to boost AI accuracy
Enterprise users may get more reliable AI answers as AtScale joins OpenAI's partner network to impose shared business definitions on metrics.
Oracle pledges USD $1 billion to boost partner ecosystem
The four-year funding push is designed to help Oracle's partners build and sell more AI and cloud services, and support customer deployments.
Gallagher wins cybersecurity award for warranty report
The feature helps site operators spot ageing hardware faster, reducing manual checks and sharpening cyber risk planning across larger installations.
Dayforce deepens alliance with Deloitte on payroll tools
The tie-up will add shared go-to-market work and new payroll controls software as employers seek lower-risk HR system upgrades.
Spotify adds podcast questions, memberships & personal audio
The update could help creators earn more and give Premium users more direct ways to find and shape audio content.
Snom adds 500 partners as it expands channel reach
The expansion gives Snom greater reach across EMEA and APAC as it seeks more sales through resellers and distributors.
Virtuozzo adds NVIDIA support & lite deployment option
Smaller sites can now run AI and storage together more cheaply, as the new version targets remote offices and on-premises deployments.
11:11 Systems buys IBM VMware customers in new deal
The deal expands 11:11 Systems' reach as Broadcom reshapes VMware partner support and enterprises seek continuity in cloud migrations.
SUSE unveils sovereign AI platform with NVIDIA tie-up
Enterprises will be able to keep AI agents and proprietary data inside their own infrastructure under the new SUSE-NVIDIA sovereign AI stack.
Parallels expands partner programmes for desktop, workspaces
Partners will gain a separate route to sell and support desktop virtualisation as Parallels shifts further towards recurring service revenue.
Cohesity names Datacom APJ MSP Partner of the Year
The recognition boosts Datacom's standing across Australia and New Zealand as customers demand stronger cyber resilience, data protection and recovery support.
Tenable launches open AI partner network for security
Security teams can now connect exposure data with third-party AI tools to triage risks faster without building custom integrations.
Job Moves
SNP appoints Neeraj Athalye as India Managing Director
Gallagher Security expands India team with two hires
Schneider Electric promotes Sumati Sahgal for data centres
Cloud.in names Vishal Dhanfule West India sales head
NetApp appoints Premalakshmi Ramakrishnan to lead India
Cloud.in appoints Vishwas Gupta as new India Sales Head to drive growth
Westcon-Comstor names Manish Israni CTO for India & SAARC
