Brightcove has announced significant enhancements to its streaming platform by integrating capabilities from strategic partnerships, aiming to improve video content creation, distribution, and monetisation.
The company's collaboration with Acquia is part of an initiative to support customers in building comprehensive martech stacks.
This strategy allows for seamless integration of technologies, creating a cohesive customer experience.
David Beck, Chief Operating Officer at Brightcove, remarked, "As we build strategic partnerships with key providers, we continually look at ways to help our customers reach their business goals. With the right partners, we enable marketers to fully leverage their content and get the most value out of it. Integrating our partners' strengths – like Acquia's DAM capabilities – seamlessly into Brightcove's platform makes it easier for our customers to capture, deploy, and measure video to deliver compelling content that drives engagement and business within one platform."
Through the partnership, Brightcove has successfully expanded its enterprise customer base across different industries, including financial services, healthcare, travel and tourism, and technology, while also maintaining a strong presence among media companies.
The partnership with Acquia enhances the offering by integrating digital asset management (DAM) with content management system (CMS) capabilities. This integration facilitates centralised storage and management of digital assets such as images, videos, and documents, thereby improving the speed of content deployment by up to 40%. Brightcove's APIs extend these capabilities, including the Video Connect plugin for Drupal, which allows for streamlined management of video content within Drupal sites.
Jake Athey, Vice President of Sales and Go-to-Market, DAM and PIM at Acquia, said, "Our goal is to ensure that customers can fully realize the value of their content, in all its forms, and video is one of the most effective mediums to drive market visibility, generate leads, and convert customers. Our partnership with Brightcove makes it easier for organizations to expand their use of this essential part of any marketing strategy. For campaign development, our DAM integration with Brightcove empowers teams to create video assets more easily, organize them more accurately, and find them more quickly. Marketers can then seamlessly activate those assets using the Brightcove integration with the Drupal CMS, creating one common environment to add and manage video content in digital experiences across the customer journey."
This collaboration aims to provide a fully integrated martech stack that drives enterprise growth through enhanced video engagement, catering to the needs of customers across a variety of sectors.
