Forrester says AI will shape 75% of B2B buys by 2027
about 5 hours agoProviders may need to overhaul sales and marketing as AI agents are set to influence 75% of B2B purchase decisions by 2027.
Indian stories
Powerweave targets 30% growth as it expands AI use
AI is cutting product development times at Powerweave, as the company aims for about 30% revenue growth this fiscal year.
Jai Hind College launches marketing science lab in Mumbai
Students at Jai Hind College will analyse real consumer data in a bid to close a gap between marketing theory and practice in India.
SailPoint installs flexible Kramer AV system in Pune
The Pune office now lets staff switch two meeting rooms between separate and combined use without manually resetting cameras, audio or displays.
Logic launches Express Pod for larger meeting rooms
Companies fitting out larger meeting rooms can now avoid wall work, as the freestanding frame installs in about 15 minutes and fits 65- to 98-inch displays.
Admatazz appoints Darrell Fernandes as growth chief
The hire is aimed at helping the independent agency deepen client ties and win new business as competition in India intensifies.
Spinny delivers record 1,370 cars on first Navratri day
India's used-car market got a festival lift as demand surged across 24 cities, with one vehicle handed over every 41 seconds.
Editor Interviews
Conversations with technology leaders, founders and operators.
Voice AI is bringing the phone call back to business
No story details were provided, leaving readers unable to gauge Twilio's latest move or its impact.
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Customers at the centre of Adobe's new AI evangelist role
Adobe is using the post to help customers navigate AI adoption while feeding regional priorities back into its global product strategy.
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Theorem study: friction between pre-sales and executed media ads
Theorem's new survey finds friction remains the biggest barrier in enterprise pre-sales, despite widespread automation adoption.
Fri, 31st Jul 2026
Exclusive: Dreamdata CEO on why B2B buying funnel isn't linear
Buyers are spending most of the journey before sales speak, forcing marketers to rethink funnels and how they prove return on investment.
Tue, 7th Jul 2026
Expert Opinions
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Latest News
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Adobe puts CX Enterprise Coworker inside AI assistants
Marketers can now manage campaigns and customer journeys inside ChatGPT, Claude, Gemini and Copilot as Adobe widens its AI reach.
Stellantis picks Amperity for unified customer data
The platform will help the carmaker link fragmented records across brands, dealers and service channels to target owners more accurately.
Adobe launches free tools for startups in new scheme
Eligible startups will get 12 months of free access to Adobe and Semrush tools as the software group courts founders with tight budgets.
QorusDocs launches AI workspace for law firm pitches
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Our Editorial Team
Every story is shaped by real people: journalists, editors and contributors.
Anthony Caruana
Interviews Editor
Anthony has been living and breathing technology since he was a child. He has contributed to almost every major technology publication in Australia as well as editing a few along the way. In his spare time, he likes to run, especially on trails, and plays Australian Rules football through the winter.
David Shilovsky
Interviews Editor
David joins us from a primarly sports reporting background, but has a keen interest across all facets of technology, especially any Apple product, the latest in OLED televisions and gaming consoles. He brings significant editorial experience to the role, with various digital and print publications on his CV. In his spare time, David enjoys watching or playing sport, playing video games and checking out live music.
Donovan Jackson
Interviews Editor
Fascinated by the technology industry after a visit to a Computer Faire in 1998, Donovan Jackson first worked as a public relations consultant for enterprise software and hardware distribution companies in 2000, then as a journalist for IDG-affiliated channel and trade publications, and as a producer of commercial content as an agency owner through the 2000s and 2010s. He has served as ITBrief editor in the last days of the printed magazine, and has a long association with TechDay as a contributor to special projects. Donovan has wide interests spanning technology, philosophy, bicycles, literature, psychology, motorcycles, travel, geography, history, general knowledge, and various combinations of these and other subjects.
Jake MacAndrew
Interviews Editor
Jake MacAndrew started off writing breaking news hits in his early days as a journalist. Since those late nights on the pulse for local breakthroughs, he has written stories on many topics, from cybersecurity education in Ukraine to the investment potential of fine wines. With each story Jake writes, no matter the topic, in-depth and accurate reporting is key.
Joseph Gabriel Lagonsin
News Editor
A passionate gamer with a strong love for manga, webtoons, and binge-worthy series. With one year of professional experience in editing and publishing, bringing a sharp editorial eye and a deep appreciation for storytelling, focusing on creating and refining content that connects with modern audiences.
Karen Joy Bacudo
Finance Editor
Karen wears two hats with us, balancing her role as an editor while assisting with our finances and accounting. This means she has her finger on the pulse whether its writing content or reconciling numbers. On both sides she brings the same level of accuracy and precision.
Analyst Insights
Industry research and analysis from leading firms.Cloudinary named Gartner Leader in digital asset management
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Syndigo named leader in Gartner's first PIM quadrant
The first Gartner Magic Quadrant for product information management could boost buyer confidence as retailers race to keep product data accurate across channels.
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Abbyy names Paula Sanders Chief Customer Experience Officer
The restructure aims to cut handoffs between sales, support and implementation as software buyers demand clearer ownership after purchase.
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