Klaviyo expands Anthropic link for marketing workflows
about 2 hours agoMarketing teams could save hours on reporting as Klaviyo feeds customer data into Claude for briefs, audits and campaign planning.
Indian stories
Indian tech leaders call for resilient AI & marketing
Resilience, trust and local language support are emerging as the priorities as Indian founders and marketers push AI deeper into daily business needs.
Indian tech leaders urge responsible AI & stronger cyber
Worries over cyberattacks, bias and weak data systems are driving calls for AI rules that protect trust, jobs and security.
Ai+ taps Ishan Kishan in Nova 2 Ultra advertising push
Priced at 14999, the Nova 2 Ultra targets India's crowded mid-range phone buyers as Ai+ seeks wider brand recognition.
Vertical Data opens New Delhi office for India AI push
Demand for AI computing in India is outpacing domestic finance and data centre capacity, opening space for new entrants to move quickly.
Indian CFOs plan bigger AI spend on finance & procurement
Most Indian finance chiefs now expect AI to speed up payments, tighten compliance and cut procurement costs, a new report says.
Crompton launches Ameo Pro air fryer for even cooking
The new model aims to cut the need for constant monitoring, with Crompton saying it can cook food up to 30% faster and more evenly.
Expert Opinions
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AI shopping boom puts checkout under pressure
Rising AI-assisted traffic is exposing checkout friction, with a 70.22% cart abandonment rate leaving merchants to fix payment bottlenecks fast.
3 days ago
The critical role of data governance as agentic AI grows
Poorly governed data can quickly turn agentic AI into an operational risk, as autonomous systems begin executing decisions without human confirmation.
13 days ago
World IP Day: Why IP is the backbone of sporting brands' success
Lapsed marks, imprecise registrations and unresolved NFT disputes are exposing sports brands to costly legal fights and lost exclusivity.
17 days ago
Agentic commerce and the evolution of retail purchase behaviour
26 days ago
Pivoting marketing strategy in the face of a recession
about 1 month ago
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The rush to GEO is understandable. But here's what gets missed in ...
about 1 month ago
Why email automation fails without clean and verified data
about 1 month ago
Latest News
More news →
Atlassian widens AI push with Teamwork Graph & Rovo
Broader access to work data could make AI agents more useful inside large firms, as Atlassian opens up its Teamwork Graph and Rovo tools.
WARC report flags shift to outcomes & AI measurement
Marketers face a two-speed shift as platforms and legacy media owners race to prove advertising's business impact with AI and outcome-based tools.
Indian tech leaders call for resilient AI & marketing
Resilience, trust and local language support are emerging as the priorities as Indian founders and marketers push AI deeper into daily business needs.
Indian tech leaders urge responsible AI & stronger cyber
Worries over cyberattacks, bias and weak data systems are driving calls for AI rules that protect trust, jobs and security.
Our Editorial Team
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Jacques-Pierre (JP) Dumas
Reviewer
With a background in media, JP is the definition of a tech nerd. After a stint as a journo, he's moved on to marketing but in his spare time, he still loves deep-diving into the best of tech, games, and films. You can chat to JP about anything from the latest console releases to supercomputer teraFLOPs and he'll be sure to have an opinion.
Jake MacAndrew
Interview Editor
Jake MacAndrew started off writing breaking news hits in his early days as a journalist. Since those late nights on the pulse for local breakthroughs, he has written stories on many topics, from cybersecurity education in Ukraine to the investment potential of fine wines. With each story Jake writes, no matter the topic, in-depth and accurate reporting is key. Previously living in Edinburgh, he's back in his hometown of Toronto.
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A passionate gamer with a strong love for manga, webtoons, and binge-worthy series. With one year of professional experience in editing and publishing, bringing a sharp editorial eye and a deep appreciation for storytelling, focusing on creating and refining content that connects with modern audiences.
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Finance Editor
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Mark Tarre
News Chief
Mark Tarre is an editor and journalist with experience across newsroom, public relations, and digital publishing. He has worked across different organisations on editorial and content-led projects. He holds a journalism degree.
Owen McCarthy
Reviewer
Owen McCarthy has had a long love affair with all things technical since the dawn of the computer age. A child of the 1960’s, he agrees with legendary author, Douglas Adams, that digital watches were a pretty neat idea. By the 1980’s Owen was learning how to code using C and by the turn of the century, he was teaching HTML to enthusiastic youngsters. These days, Owen can be found pestering editors for new technology to review on an annoyingly regular basis. In his spare time, he rides motorcycles of the three-wheeled variety, studies theology, aqua-jogs, and works hard to honour his late wife’s request to live a joy-filled life.
Analyst Insights
Industry research and analysis from leading firms.
Amplitude launches AI Assistant for in-product support
Users can now get help without leaving the app, as Amplitude's new assistant uses in-product data to guide and complete tasks.
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Sinch named leader in IDC communications platform study
The ranking underscores growing demand for combined messaging, voice and email tools as enterprise buyers seek one platform across channels.
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Appspace named Gartner leader in workplace experience
The new Gartner category highlights demand for unified office software as employers seek to cut friction across hybrid work, visitor and desk management.
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Only a third of firms have trained teams in GEO, yet most marketers plan to spend more next year, risking wasted budget without consistent brand signals.
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