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Forrester warns AI costs will cut B2C marketing plans
Featured • Digital Strategy

Forrester warns AI costs will cut B2C marketing plans

about 3 hours ago

Higher AI spend will force B2C marketers to trim a third of planned projects as usage-based pricing pushes budgets under strain.

Mara Sugue
MARA SUGUE News Editor

Indian stories

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Trinetra Labs launches BlueHands.ai for small businesses

Small firms could gain cheaper access to websites and automation as Trinetra Labs bundles AI builders, experts and a marketplace into BlueHands.ai.

about 5 hours ago · Sofiah Nichole Salivio
Education, Learning & Training

IndiaMART wins Mahatma Award 2026 for education CSR

The recognition highlights its education, skills and rural school projects, which have reached tens of thousands of children in Uttar Pradesh and Karnataka.

8 days ago · Sofiah Nichole Salivio
Flexible work

Indian firms push mental health beyond wellness perks

Employers are tying stress to workload and culture, with HR leaders saying flexible shifts and confidential counselling can curb burnout.

9 days ago · Sofiah Nichole Salivio
Business Continuity

5Tattva urges stronger cyber resilience at CIO 500

Enterprise leaders are under pressure to prove cyber spend cuts risk as 5Tattva reports stronger demand for resilience testing and threat intelligence.

10 days ago · Sofiah Nichole Salivio
IT Department

eScan hails CIO 500 debate on cyber resilience & AI

CIOs are facing growing pressure to strengthen defences without adding cost or complexity as cloud, hybrid work and AI widen security risks.

10 days ago · Sofiah Nichole Salivio
Software engineering

Harness acquires Augment assets to expand AI coding

The deal broadens Harness's AI ambitions, linking coding with testing and deployment so engineers can push merge-ready changes with more oversight.

13 days ago · Mara Sugue

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Karen Joy Bacudo

Karen Joy Bacudo

Finance Editor

Karen wears two hats with us, balancing her role as an editor while assisting with our finances and accounting. This means she has her finger on the pulse whether its writing content or reconciling numbers. On both sides she brings the same level of accuracy and precision.

Mara Sugue

Mara Sugue

News Editor

Mara is a writer and editor from Manila with a background in the social sciences. Her work in writing and editorial has taken her across a range of subjects, and it's this variety that keeps her interested in what she does. Outside of work, she can usually be found with a book, planning her next trip or at the climbing gym.

Mike Bishara

Mike Bishara

Features Editor

Mike has a long history writing about the infrastructure, building, construction and safety industries. These days he covers these topics for our Industrial-focused news sites across Australia and New Zealand.

Sean Mitchell

Sean Mitchell

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Having started his career at Renaissance. Sean joined Apple in Melbourne for a number of years before working in the media space. This started with Review Publishing and later the tech publisher IDG Communications. In 2006 he was involved in the launch of The Channel magazine. As they say – the rest is history.

Sofiah Nichole Salivio

Sofiah Nichole Salivio

News Editor

Sofiah Nichole has balanced a dual passion for technical precision and the written word since 2017. Before diving into the world of Civil Engineering, she spent years navigating school press conferences and contributing to university publications, honing her skills as a versatile staff writer. Outside of her engineering labs, you can find her advocating for student voices and looking for the next great story to tell. She believes that whether you are building a bridge or a news report, the foundation must be rock solid.

Anthony Caruana

Anthony Caruana

Interview Editor

Anthony has been living and breathing technology since he was a child. He has contributed to almost every major technology publication in Australia as well as editing a few along the way. In his spare time, he likes to run, especially on trails, and plays Australian Rules football through the winter.

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