CMOtech India - Technology news for CMOs & marketing decision-makers

Expert columns
Story image
Why traditional loyalty programs are failing to meet modern customer expectations
By Anurag Vasisth, Co-chair and Group Chief Executive Officer, Loyalty Now
Story image
Eight hospitality tech trends transforming pubs in 2025
By Mitchell Stone, Executive Director, Quantaco
Story image
Media companies are going big on data – but workflow challenges loom
By Paul Baaij, Media Services, Console Connect
Story image
Enhancing customer service through AI-powered personalisation
By Emily Bristow, SVP Global head of Blue Prism professional services & customer success, SS&C Blue Prism
Story image
Key trends to shape the future of AI in 2025
By Baris Gultekin, Head of AI, Snowflake
Story image
Unlocking unused customer data: A wake up call for travel and hospitality
By Billy Loizou, Area Vice President, Amperity
Story image
Unlocking the customer-centric value of ERP systems in distribution
By Terry Smagh, Senior Vice President & General Manager, Asia Pacific & Japan, Infor
Story image
Deploy or build? Eight reasons to avoid building a loyalty and promotions solution in-house
By Jack Bolton, Sales Engineer, Eagle Eye
Story image
Why eCommerce brands need to rethink Black Friday/Cyber Monday
By Jasmine Allen, Head of Performance, Impressive
Story image
Understanding the technicalities of lifecycle marketing
By Miles Toolin, Head of Sales Engineering, APAC, Eagle Eye
Story image
The alignment of CMO and CTO goals in the new era of data collaboration
By Richard Knott, General Manager, Australia and New Zealand, InfoSum
Story image
Are you maximising Customer Lifetime Value (CLV) with your loyalty program?
By Jonathan Reeve, Vice President APAC, Eagle Eye