CMOtech India - Technology news for CMOs & marketing decision-makers

Expert columns
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Loyalty, CTV, ‘brandformance’: Three martech trends in 2025
By Maria Giacobbe, SVP Business Development, Epsilon
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Enhancing customer service through AI-powered personalisation
By Emily Bristow, SVP Global head of Blue Prism professional services & customer success, SS&C Blue Prism
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Key trends to shape the future of AI in 2025
By Baris Gultekin, Head of AI, Snowflake
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Unlocking unused customer data: A wake up call for travel and hospitality
By Billy Loizou, Area Vice President, Amperity
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Unlocking the customer-centric value of ERP systems in distribution
By Terry Smagh, Senior Vice President & General Manager, Asia Pacific & Japan, Infor
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Deploy or build? Eight reasons to avoid building a loyalty and promotions solution in-house
By Jack Bolton, Sales Engineer, Eagle Eye
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Why eCommerce brands need to rethink Black Friday/Cyber Monday
By Jasmine Allen, Head of Performance, Impressive
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Understanding the technicalities of lifecycle marketing
By Miles Toolin, Head of Sales Engineering, APAC, Eagle Eye
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The alignment of CMO and CTO goals in the new era of data collaboration
By Richard Knott, General Manager, Australia and New Zealand, InfoSum
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Are you maximising Customer Lifetime Value (CLV) with your loyalty program?
By Jonathan Reeve, Vice President APAC, Eagle Eye
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How to boost your reselling efforts in the subscription economy
By Lincoln Lincoln, Vice President & Head of Global Sales & Customer Success, CloudBlue
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You’re telling me that ad was fake? Malvertising is sneakier than ever
By Stephen Kho, Director, Offensive Security, Avast