Latest news
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Salesforce introduces integrated upgrade with Salesforce Foundations
2 days ago
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cx
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cdp
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user interface
Salesforce launches Salesforce Foundations, a major upgrade integrating Sales, Service, Marketing, Commerce, and Data Cloud features at no added cost, enhancing user experience.
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Fastn secures USD $2.6 million to advance composable architecture
3 days ago
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funding
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composable infrastructure
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hp
Fastn secures USD $2.6 million in seed funding to enhance its composable architecture platform, led by LiveOak Ventures, Antler, and tech co-founders.
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YouTube & Amazon top ad platforms while X sees decline
3 days ago
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digital entertainment
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ai
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advertising
YouTube and Amazon dominate the ad landscape, gaining top spots in Kantar's Media Reactions 2024 report, while X, formerly Twitter, faces a major decline.
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StackAdapt appoints first female CFO Cassandra Hudson
3 days ago
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ai
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ml
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carbonite
StackAdapt appoints Cassandra Hudson as CFO, its first female in the role, to solidify market position with her extensive finance and tech experience.
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Hyland unveils new features enhancing Alfresco & AP tools
3 days ago
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crm
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encryption
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iam
Hyland has unveiled major updates to Alfresco and key accounts payable tools, boosting automation, productivity, and security to streamline operations and reduce costs.
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Adobe wins two Engineering, Science & Technology Emmy Awards
4 days ago
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martech
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adobe
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visual effects
Adobe has won two Engineering, Science and Technology Emmy Awards, recognising its innovative tools like Premiere Pro and Substance 3D Painter in the television industry.
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Umbraco appoints Mats Persson as new CEO amid rapid growth
6 days ago
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ecm
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martech
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economics
Umbraco names Mats Persson as new CEO amidst rapid growth, aiming to scale its open-source CMS internationally, and build on impressive client roster.
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GoWit launches self-service retail media setup in 15 minutes
Last week
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linkedin
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funding
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european
GoWit unveils a self-service solution, enabling retailers to set up retail media advertising in just 15 minutes at no cost, after securing USD $1.3 million.
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DoubleVerify's new APAC guide to boost advertising ROI
Last week
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social media
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apac
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advertising
DoubleVerify's guide offers APAC marketers enhanced tools for digital advertising ROI by focusing on media quality metrics, addressing gaps found in a recent WARC report.
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Adobe launches Workfront Planning to streamline marketing campaigns
Last week
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martech
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ai
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adobe
Adobe launches Adobe Workfront Planning with generative AI to streamline marketing campaigns, providing marketers with a unified platform to boost efficiency and personalisation.
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Survey reveals deepening distrust in corporate data practices
Last week
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data privacy
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transparency
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control
A PrivacyEngine survey of 1.3 million people globally reveals that 60% of consumers feel their personal data is misused, shaking trust in corporate data practices.
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Nasuni sees 121% data growth in media & advertising sector
Last week
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storage
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data protection
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hybrid cloud
Nasuni reports a 121% rise in data under management for media and advertising firms over the past 24 months, driven by the industry's digital growth.
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The alignment of CMO and CTO goals in the new era of data collaboration
Last week
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data protection
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cx
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martech
In the post-digital age, aligning CMO and CTO goals through Data Clean Rooms offers a secure balance between innovative data usage and stringent privacy compliance.
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SleekFlow secures USD $7 million in Series A+ funding round
Last month
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cx
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martech
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ai
SleekFlow secures USD $7 million in Series A+ funding led by Atinum Investment, pushing its total to USD $15 million to fuel global expansion and AI advancements.
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Apromore appoints Brandee Sanders as new chief marketing officer
Last month
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saas
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data analytics
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cx
Apromore names Brandee Sanders as new CMO, underscoring its commitment to growth and innovation in the AI and process mining space.
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Winning students shine in FedEx JA trade challenge
Last month
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connectivity
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south korea
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japan
FedEx and Junior Achievement reveal the winners of the 2024 International Trade Challenge in Singapore, spotlighting innovative student ideas for a circular economy.
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Social platforms key for brands to drive growth, says Circana
Last month
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ar, vr & metaverse
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shopping
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instagram
Circana's new report reveals social e-commerce as a key driver in accelerating consumer purchases, emphasising the importance of data and personalised experiences for brands.
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Nexxen & The Trade Desk announce strategic data partnership
Last month
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canada
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the trade desk
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us
Nexxen joins forces with The Trade Desk to bring automatic content recognition data to UK, US, Canada, and Australia, enhancing ad targeting in connected TV.
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NVIDIA partners with Getty Images to revolutionise AI content creation
Last month
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nvidia
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istock
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getty images
NVIDIA backs Getty Images and iStock with AI tools to revolutionise media creation. New features generate high-quality images swiftly, aiding designers and developers.
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Cint launches Study Creator tool to streamline brand lift studies
Last month
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martech
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branding
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research
Cint unveils Study Creator, a new tool within Lucid Impact Measurement, to hasten the setup of brand lift studies and offer marketers quicker, more relevant insights.