Latest news
Salesforce introduces integrated upgrade with Salesforce Foundations
2 days ago
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cx
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cdp
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user interface
Salesforce launches Salesforce Foundations, a major upgrade integrating Sales, Service, Marketing, Commerce, and Data Cloud features at no added cost, enhancing user experience.
Fastn secures USD $2.6 million to advance composable architecture
3 days ago
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funding
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composable infrastructure
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hp
Fastn secures USD $2.6 million in seed funding to enhance its composable architecture platform, led by LiveOak Ventures, Antler, and tech co-founders.
YouTube & Amazon top ad platforms while X sees decline
3 days ago
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digital entertainment
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ai
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advertising
YouTube and Amazon dominate the ad landscape, gaining top spots in Kantar's Media Reactions 2024 report, while X, formerly Twitter, faces a major decline.
StackAdapt appoints first female CFO Cassandra Hudson
3 days ago
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ai
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ml
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carbonite
StackAdapt appoints Cassandra Hudson as CFO, its first female in the role, to solidify market position with her extensive finance and tech experience.
Hyland unveils new features enhancing Alfresco & AP tools
3 days ago
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crm
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encryption
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iam
Hyland has unveiled major updates to Alfresco and key accounts payable tools, boosting automation, productivity, and security to streamline operations and reduce costs.
Adobe wins two Engineering, Science & Technology Emmy Awards
4 days ago
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martech
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adobe
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visual effects
Adobe has won two Engineering, Science and Technology Emmy Awards, recognising its innovative tools like Premiere Pro and Substance 3D Painter in the television industry.
Umbraco appoints Mats Persson as new CEO amid rapid growth
6 days ago
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ecm
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martech
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economics
Umbraco names Mats Persson as new CEO amidst rapid growth, aiming to scale its open-source CMS internationally, and build on impressive client roster.
GoWit launches self-service retail media setup in 15 minutes
Last week
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linkedin
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funding
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european
GoWit unveils a self-service solution, enabling retailers to set up retail media advertising in just 15 minutes at no cost, after securing USD $1.3 million.
DoubleVerify's new APAC guide to boost advertising ROI
Last week
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social media
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apac
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advertising
DoubleVerify's guide offers APAC marketers enhanced tools for digital advertising ROI by focusing on media quality metrics, addressing gaps found in a recent WARC report.
Adobe launches Workfront Planning to streamline marketing campaigns
Last week
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martech
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ai
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adobe
Adobe launches Adobe Workfront Planning with generative AI to streamline marketing campaigns, providing marketers with a unified platform to boost efficiency and personalisation.
Survey reveals deepening distrust in corporate data practices
Last week
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data privacy
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transparency
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control
A PrivacyEngine survey of 1.3 million people globally reveals that 60% of consumers feel their personal data is misused, shaking trust in corporate data practices.
Nasuni sees 121% data growth in media & advertising sector
Last week
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storage
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data protection
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hybrid cloud
Nasuni reports a 121% rise in data under management for media and advertising firms over the past 24 months, driven by the industry's digital growth.
The alignment of CMO and CTO goals in the new era of data collaboration
Last week
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data protection
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cx
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martech
In the post-digital age, aligning CMO and CTO goals through Data Clean Rooms offers a secure balance between innovative data usage and stringent privacy compliance.
SleekFlow secures USD $7 million in Series A+ funding round
Last month
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cx
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martech
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ai
SleekFlow secures USD $7 million in Series A+ funding led by Atinum Investment, pushing its total to USD $15 million to fuel global expansion and AI advancements.
Apromore appoints Brandee Sanders as new chief marketing officer
Last month
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saas
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data analytics
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cx
Apromore names Brandee Sanders as new CMO, underscoring its commitment to growth and innovation in the AI and process mining space.
Winning students shine in FedEx JA trade challenge
Last month
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connectivity
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south korea
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japan
FedEx and Junior Achievement reveal the winners of the 2024 International Trade Challenge in Singapore, spotlighting innovative student ideas for a circular economy.
Social platforms key for brands to drive growth, says Circana
Last month
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ar, vr & metaverse
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shopping
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instagram
Circana's new report reveals social e-commerce as a key driver in accelerating consumer purchases, emphasising the importance of data and personalised experiences for brands.
Nexxen & The Trade Desk announce strategic data partnership
Last month
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canada
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the trade desk
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us
Nexxen joins forces with The Trade Desk to bring automatic content recognition data to UK, US, Canada, and Australia, enhancing ad targeting in connected TV.
NVIDIA partners with Getty Images to revolutionise AI content creation
Last month
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nvidia
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istock
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getty images
NVIDIA backs Getty Images and iStock with AI tools to revolutionise media creation. New features generate high-quality images swiftly, aiding designers and developers.
Cint launches Study Creator tool to streamline brand lift studies
Last month
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martech
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branding
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research
Cint unveils Study Creator, a new tool within Lucid Impact Measurement, to hasten the setup of brand lift studies and offer marketers quicker, more relevant insights.