Latest news
Optimizely named leader in Forrester Wave for EO solutions
Last week
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cx
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martech
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personalisation
Optimizely has been named a leader in Forrester's Q4 2024 Wave report for Experience Optimisation Solutions, excelling in Strategy and Current Offering categories.
Brightcove enhances platform with Acquia partnership
Last week
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ecm
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cx
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martech
Brightcove has unveiled major upgrades to its streaming platform through strategic partnerships, enhancing video content creation, distribution, and monetisation.
Sinch predicts AI & human synergy in customer service 2025
Last week
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cx
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martech
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email security
Sinch predicts a transformation in digital customer communications by 2025, emphasising AI's role alongside human agents in enhancing engagement.
Salesforce unveils Agentforce 2.0 with enhanced AI agents
Last week
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cx
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martech
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cdp
Salesforce has launched Agentforce 2.0, an innovative digital labour platform that enhances workforce scaling through custom AI agents and integrations.
DuploCloud appoints Amundson & DeHart to leadership team
Last week
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data privacy
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gdpr
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cro
DuploCloud has appointed Matt Amundson as Chief Marketing Officer and Kelly DeHart as Chief Revenue Officer to bolster its leadership team.
Sinch predicts 2025 trends in digital customer engagement
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cx
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martech
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integration
Sinch forecasts significant advancements in digital customer communications by 2025, with 80% of enterprises expected to utilise conversational AI.
Tradebyte predicts challenges & strategies for 2025
Last week
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cx
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martech
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commerce systems
Tradebyte forecasts a dynamic future for eCommerce in 2025, highlighting challenges from potential U.S. protectionism and the need for European brands to adapt.
How to work with TechDay: A guide for PR Agencies
Last week
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partner programmes
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digital marketing
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techday
Preparing your releases in a particular way will not only make our lives easier, but improve the chances of your lead being picked among the masses.
Umbraco predicts key CMS trends for 2025 including AI focus
Last week
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data analytics
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digital transformation
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ecm
Umbraco forecasts that AI, personalisation, and security will shape CMS platforms in 2025, emphasising reduced carbon footprints and enhanced user experiences.
Loyalty, CTV, ‘brandformance’: Three martech trends in 2025
This month
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cx
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martech
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digital marketing
As more and more platforms come online and the market continues to evolve, streaming services will have their 'golden age' with advertisers.
Study reveals emojis & phrases likely outdated by 2025
This month
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social media
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emoji
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study
A new study reveals that certain emojis and phrases, including the 'enraged face', could become outdated by 2025 as digital communication shifts.
AppsFlyer report: hybrid monetisation reshapes app revenue
This month
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smartphones
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personal computing devices
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ios
AppsFlyer’s 2024 report reveals a shift towards hybrid monetization in apps, essential for optimising revenue as user acquisition costs rise.
76% of Indian workers face year-end project pile-up
This month
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devops
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apm
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software development
A study by Atlassian reveals that 76% of Indian knowledge workers struggle with year-end project overload amid shifting priorities and overcommitment.
Vapi secures USD $20 million for AI voice agent expansion
This month
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customer service
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investment
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conversational ai
Voice AI platform Vapi secures USD $20 million in Series A funding, aiming to enhance its voice agent deployment across diverse industries.
Canto launches platform to aid in digital asset management
This month
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digital transformation
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cx
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martech
Canto has launched Canto PIM, a platform aiming to simplify digital asset and product data management for brands amidst rising content demands.
Sinch reveals insights on 2024 Black Friday shopping trends
This month
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cx
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martech
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whatsapp
Sinch reports that Black Friday and Cyber Monday generated USD $118.2 billion in November 2024, highlighting consumer demand for personalised, omnichannel engagement.
Philips launches ScreenShare for wireless content sharing
This month
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edutech
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personal computing devices
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byod
PPDS has launched Philips ScreenShare, a new software solution enabling seamless wireless content sharing in educational and corporate spaces.
Sitefinity enhances platform with Next.js support
This month
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digital transformation
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martech
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software development
Progress has unveiled new features in its Sitefinity platform, now supporting Next.js, empowering developers to create cutting-edge digital experiences.
AI & cybersecurity reshape business landscape by 2025
This month
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digital transformation
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cloud security
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genai
The technology sector is set for a major shift in 2025, with businesses prioritising AI and cybersecurity to enhance efficiency and combat evolving threats.
LambdaTest secures USD $38m in funding for AI-Driven QA
This month
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devops
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digital transformation
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apm
LambdaTest has secured USD $38 million in funding led by Avataar Ventures, bringing its total funding to USD $108 million to enhance AI-driven QA solutions.