The Ultimate Guide to Customer Data Platforms
2024 edition
Overview
Also known as CDP.
Nowadays, every business must have information and data about their customers for better business results. In order to manage this in large volumes, Customer Data Platforms are both great analytical devices and powerful marketing tools.
CDPs are databases that can store and centralise first, second and third-party data. Data collected comes from the customers and is divided into several sources. CDP can collect primary data, interaction data and behavioural data.
Analyst reports
Forrester Research on CDP & CX
Zendesk launches Relay to enhance customer communicatio...
This month
Gartner on CDP & CRM
Rubrik unveils Salesforce Data Protection for enhanced ...
Last month
Canalys on CDP & Virtualisation
Hyperscaler cloud marketplaces to reach USD $85 billion...
Last month
FMI on CDP & CRM
Campaign management software market to reach $10.2B by ...
Tue, 23rd Jul 2024
FMI on CDP & Hybrid Cloud
Global cloud governance market to reach USD $3.87bn by ...
Fri, 5th Jul 2024
Featured news
About Unified Communications
Exclusive: Precisely's glowing innovation in data integ...
This month
About Managed Services
Exclusive: Rimini Street's CTO on AI, future of ERP sys...
Last month
About Data management
Exclusive: Informatica reveals benefits of CLAIRE GPT
Tue, 25th Jun 2024
Expert columns
By Spencer Bailey of Meta
Working smarter not harder: Four ways AI can support yo...
Last month
By Jonathan Reeve of Eagle Eye
Are you maximising Customer Lifetime Value (CLV) with y...
Last month
By Lincoln Lincoln of CloudBlue
How to boost your reselling efforts in the subscription...
Last month
By Billy Loizou of Amperity
Digital disruption and ‘customer lifetime value’
Wed, 31st Jul 2024
By Vasko Ckorovski of SHOPLINE
From cybersecurity, to personalisation and AI: How are ...
Wed, 31st Jul 2024
Interviews
Discussing Unified Communications
Exclusive: Precisely's glowing innovation in data integ...
This month
Discussing Managed Services
Exclusive: Rimini Street's CTO on AI, future of ERP sys...
Last month
Discussing Data management
Exclusive: Informatica reveals benefits of CLAIRE GPT
Tue, 25th Jun 2024
Discussing Data management
Exclusive: The ten year partnership between NetApp and ...
Thu, 16th May 2024
Discussing IT services
Exclusive: How Rimini Street continues to innovate with...
Wed, 6th Mar 2024
More expert columns
By Ben Chamlet of Segment at Twilio
Five steps to enhance your data strategy using AI
Tue, 30th Jul 2024
By Piotr Korzeniowski of Piwik PRO
How to optimize your brand’s eCommerce site around key ...
Wed, 17th Jul 2024
By Teresa Sperti of Arktic Fox
Australian retailers struggling to deliver best of bree...
Tue, 2nd Jul 2024
By Simon Le Grand of Lightspeed
Clicks, customers, and ROI: Harnessing the power of mul...
Wed, 19th Jun 2024
By Sharryn Napier of GitHub
How to navigate the micro-macro dichotomy of GenAI
Tue, 18th Jun 2024
By Billy Loizou of Amperity
First-party data getting you down? 5 Tactics that will ...
Thu, 6th Jun 2024
Top players
Recent news
About Productivity
Salesforce unveils Agentforce: autonomous AI for produc...
Last week
About EduTech
Study reveals CMOs lack understanding of generative AI ...
Last week
About Cloud Services
Workato launches AI-driven platform to enhance business...
Last week
About Hyperscale
Brightcove unveils AI Suite for enhanced video engageme...
Last week
About EduTech
Salesforce introduces Industries AI to revolutionise se...
Last week
More expert columns
By Billy Loizou of Amperity
First-party data getting you down? 5 Tactics that will ...
Thu, 6th Jun 2024
By Rod Lester of NICE
Taking the next step forward in the contact centre evol...
Thu, 30th May 2024
By Staff Writer
How AI will impact customer loyalty programs
Tue, 28th May 2024
By Annexa
How AI is used in cloud ERPs - now and in the future
Fri, 24th May 2024
By Yann Burden of Pendula
SMS Marketing: Balancing Benefits for Telcos While Avoi...
Tue, 21st May 2024
By Paco Albie of Digital Immersion
Debunking the “Three Year Lie”: A new approach to retai...
Fri, 3rd May 2024
Even more expert columns
By Paco Albie of Digital Immersion
Debunking the “Three Year Lie”: A new approach to retai...
Fri, 3rd May 2024
By Jonathan Tanner of Barracuda Networks
The remote desktop tools most targeted by attackers in ...
Thu, 2nd May 2024
By Joyce Gordon of Amperity
Unleash the potential of AI and elevate customer-centri...
Tue, 23rd Apr 2024
By Jonathan Reeve of Eagle Eye
Artificial Intelligence and the Retail Personalisation ...
Fri, 19th Apr 2024
By Sarah Jarvis of Eagle Eye
Loyalty, data and “The Golden Rule” behind customer suc...
Thu, 4th Apr 2024
By Conan Bradley of Kordia
Rebuilding after ransomware – The case of The British L...
Thu, 4th Apr 2024
By Joyce Gordon of Amperity
Unpacking AI-powered marketing with good versus poor qu...
Tue, 2nd Apr 2024
By David Beer of Cogo - Global Head of Enterprise Solutions & Partnerships
The power of embedded green finance
Mon, 11th Mar 2024
By Brenda Lazcano of Extreme Networks
IWD 2024: The lessons I’ve learned from a life on the m...
Fri, 8th Mar 2024
By Teresa Sperti and Joyce Gordon of Arktic Fox, Amperity
IWD 2024: Celebrating Innovation on International Women...
Fri, 8th Mar 2024
More news
About Customer Experience
Westpac tops mobile banking, but user satisfaction wave...
Last week
About Marketing Technologies
Salesforce unveils new AI models to boost business effi...
Last week
About Digital Marketing
LJ Hooker launches Acceler8 to streamline digital marke...
Last week
About Customer Experience
Enhancing customer loyalty: Key advantage for mid-size ...
Last week
About Software Updates
Amplitude unveils Made Easy update to simplify digital ...
Last week
Even more news
About Shopping
Loop launches customisable order tracking to boost shop...
Last week
About Data sharing
Oracle NetSuite launches new Salesforce data integratio...
Last week
About Malware
Indosat launches IMSecure to bolster customer data prot...
This month
About Sales
Salesforce introduces integrated upgrade with Salesforc...
This month
About Collaboration
Certinia unveils Customer Success Cloud for seamless in...
This month
Job moves
Move at Cisco
Sitecore appoints new VPs to strengthen Asia-Pacific pr...
Last week
Move at Microsoft
SailPoint strengthens leadership with new CSO & Preside...
This month
Move at Salesforce
Salesforce appoints Iman Muhammad as leader, opens Jaka...
Tue, 23rd Jul 2024
Move at Google
Celonis appoints Greg Czajkowski as EVP of engineering
Mon, 22nd Jul 2024
Move at Salesforce
Healthengine appoints David Watson as new Chief Commerc...
Tue, 9th Jul 2024
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