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Amperity launches Pér AI agent for marketing workflows
Customer Relationship Management

Amperity launches Pér AI agent for marketing workflows

The tool aims to cut delays between analysis and campaign action, letting marketers approve AI-suggested steps inside existing systems.

By Mara Sugue • 4 min read • Last week
Taboola study finds advertisers missing new audiences
Large Language Models

Taboola study finds advertisers missing new audiences

Budget hikes are failing to broaden reach, with 81% of advertisers still missing new audiences and 92% ready to move spend if tracking improves.

By Karen Joy Bacudo • 4 min read • Last week
5Tattva urges stronger cyber resilience at CIO 500
Digital Transformation

5Tattva urges stronger cyber resilience at CIO 500

Enterprise leaders are under pressure to prove cyber spend cuts risk as 5Tattva reports stronger demand for resilience testing and threat intelligence.

By Sofiah Nichole Salivio • 3 min read • Last week
eScan hails CIO 500 debate on cyber resilience & AI
Data Protection

eScan hails CIO 500 debate on cyber resilience & AI

CIOs are facing growing pressure to strengthen defences without adding cost or complexity as cloud, hybrid work and AI widen security risks.

By Sofiah Nichole Salivio • 4 min read • Last week
Spreetail launches Amazon Brand Benchmark dashboard
Artificial Intelligence

Spreetail launches Amazon Brand Benchmark dashboard

Brand partners using Spreetail's Smart Shelf can now spot rival moves on Amazon sooner, as the new dashboard tracks shifts in market share and pricing.

By Sofiah Nichole Salivio • 3 min read • This month
WPP names Tyler Turnbull as Chief Executive of Creative
Advertising Technologies

WPP names Tyler Turnbull as Chief Executive of Creative

The move signals WPP's push to join up its creative agencies more tightly as clients demand fewer silos and more integrated services.

By Mara Sugue • 4 min read • This month
Harness acquires Augment assets to expand AI coding
DevOps

Harness acquires Augment assets to expand AI coding

The deal broadens Harness's AI ambitions, linking coding with testing and deployment so engineers can push merge-ready changes with more oversight.

By Mara Sugue • 4 min read • This month
Consistent Infosystems takes partners on Georgia trip
Gaming

Consistent Infosystems takes partners on Georgia trip

More than 90 IT partners and their families were rewarded with a six-day Georgia trip as the firm seeks to strengthen loyalty in India's hardware market.

By Sofiah Nichole Salivio • 4 min read • This month
Adobe adds Claude Motion hand-off to Firefly Video Editor
Generative AI

Adobe adds Claude Motion hand-off to Firefly Video Editor

The new hand-off lets animators move short Claude Motion clips into Adobe's editor for timing, audio and colour tweaks, plus extra footage.

By Joseph Gabriel Lagonsin • 3 min read • This month
Morrisons boosts loyalty sales with Eagle Eye revamp
Amazon

Morrisons boosts loyalty sales with Eagle Eye revamp

The revamped More Card scheme has helped Morrisons lift loyalty-linked sales from 47% to 65% in 18 months, as it adds real-time offers.

By Joseph Gabriel Lagonsin • 4 min read • This month
Cambrionix taps Intralink for India expansion push
Data Protection

Cambrionix taps Intralink for India expansion push

The expansion gives the Cambridge company a local team in a market seen as vital for software testing and used-device processing.

By Sofiah Nichole Salivio • 3 min read • This month
Microdramas are booming. AI could make it even harder to stop binge‑watching
Generative AI

Microdramas are booming. AI could make it even harder to stop binge‑watching

Their rapid rise is prompting concerns that AI-made episodes and algorithmic recommendations will make microdramas even harder to stop watching.

By Johnny Chan • 4 min read • This month
Agoda promotes Kris Suebjaklap to Senior Vice President and Global Marketing Chief
Personalisation

Agoda promotes Kris Suebjaklap to Senior Vice President and Global Marketing Chief

The promotion hands a decade-long Agoda veteran control of brand and performance marketing as the travel platform leans further into AI and local campaigns.

By Mara Sugue • 4 min read • This month
Avanade urges firms to use AI to remake business models
Data Analytics

Avanade urges firms to use AI to remake business models

Most firms are still using AI for efficiency, but Avanade says only 17% have redesigned their operating model around it.

By Joseph Gabriel Lagonsin • 4 min read • This month
Credfix raises INR ₹16.1 crore seed funding from Tanglin
Fintech

Credfix raises INR ₹16.1 crore seed funding from Tanglin

The Bengaluru-based debt resolution platform will use the funds to expand its AI tools and borrower support network across India.

By Karen Joy Bacudo • 4 min read • This month
Euromonitor adds Passport Connect to AI assistants
Enterprise Resource Planning

Euromonitor adds Passport Connect to AI assistants

The move could let clients blend Euromonitor research with their own data inside AI tools, speeding decisions and widening use beyond the portal.

By Raphael Veloso • 3 min read • This month
Qualtrics appoints Mike Potter as Chief Technology Officer
Data Analytics

Qualtrics appoints Mike Potter as Chief Technology Officer

The hire signals Qualtrics is sharpening its engineering push as it builds systems to process experience data in real time and scale its AI platform.

By Joseph Gabriel Lagonsin • 3 min read • This month
PadForge adds OpenXR input & browser gamepad forwarding
Microsoft Windows

PadForge adds OpenXR input & browser gamepad forwarding

Windows gamers can now map VR headsets and phone browser gamepads into virtual controllers, broadening PadForge's input options.

By Sofiah Nichole Salivio • 4 min read • This month
ScraperAPI buys Traject Data to expand AI web data
Artificial Intelligence

ScraperAPI buys Traject Data to expand AI web data

The deal gives customers a single route to structured public web data as businesses race to feed AI systems and automate decisions.

By Joseph Gabriel Lagonsin • 3 min read • This month