Latest news - Page 2

Umbraco acquires uMarketingSolutions to integrate advanced analytics, personalisation, and marketing automation into its CMS platform, enhancing user engagement and conversion.

SnapLogic and Adobe commemorate a decade of collaboration, driving Adobe’s data transformation and streamlining operations with cutting-edge integration solutions.

HubSpot launches AI Search Grader, the first free tool to help brands assess their LLM and AI-driven search presence, amid rising AI chatbot use and declining traditional search engine usage.

Getty Images unveils new partnership with NVIDIA to launch a faster AI model, doubling speed and enhancing quality.

Sydney ad-tech startup Tap launches AI-driven platform in the US, aiming to streamline the fragmented media buying process and reshape the ad industry.

LinkedIn has launched sponsored newsletters to help marketers boost readership and engagement, seeing a 59% rise in newsletter publications and a 47% increase in engagement over the past year.

Are you fully leveraging Customer Lifetime Value in your loyalty program? With advances in AI and data analytics, companies like Wendy’s and Pret A Manger are seeing transformative results.

Nexxen partners with Vevo to enhance CTV advertising, leveraging Nexxen’s SSP platform to expand Vevo’s programmatic ad capabilities across premium content.

Canva unveils a refreshed brand system geared towards global workplaces, aiming to boost productivity and design capabilities.

Canva has acquired Leonardo.AI to enhance its AI content production capabilities. This move aims to integrate Leonardo's technology into Canva's design tools, benefiting 190 million users.

The Martech Weekly has launched the second TMW 100 Innovation Awards, celebrating cutting-edge marketing technology. Entries close on 30 August 2024.

To excel in the booming SaaS market, resellers need to harness data, build customer-centric subscription models, and leverage automation to streamline operations.

Malicious ads are becoming hard to spot, warns Avast in its Q1/2024 Threat Report. Even legitimate platforms like YouTube are now targets for sophisticated malvertising schemes.

Despite economic uncertainties, 91% of global tech leaders and 87% of marketers are set to boost budgets in 2025, Forrester’s Planning Guides reveal.

Fiverr acquires AutoDS to bolster its eCommerce capabilities, integrating thousands of dropshippers and expanding its market presence in website development and social media marketing.

Studio Rx leverages Adobe Firefly AI, cutting digital art production from months to 10 days, creating over 20 assets while preserving artistic integrity.

Adlumin appoints Vikram Ramesh as Chief Marketing Officer. Ramesh to lead global marketing amidst rapid growth, bringing expertise from Google, Mandiant, and Entrust.

Andiron marks its 10th year of elevating client visibility through disruptive communications, aiding purpose-driven tech firms with unique strategies.

TechDay is celebrating 18 years of growth, transforming from a small magazine to what is now a global digital powerhouse.

impact.com rolls out impact.com/advocate, a new referral marketing platform to foster brand-customer engagement through customised, automated referral programs.