Latest news - Page 2

Adobe is remaking its marketing and design suite around AI agents, tying content, data and commerce into a single workflow system.

Amplitude brings AI support into digital products with Assistant, aiming to guide users in context, cut ticket volume and flag friction points.

Anthropic and OpenAI take rival paths on AI cyber tools, as one keeps access tightly restricted while the other widens vetted user access.

Foxit's new ChatGPT PDF Editor aims to cut the gap between AI drafting and finished documents, letting users convert, compare and share files in chat.

PubMatic study finds APAC co-viewing on connected TV drives stronger ad recall, attention and post-ad action, with weekend evenings key.

Cognizant deepens Google Cloud tie-up with embedded engineers, new Marketplace offers and a North American telecoms AI win.

Avid and Google Cloud have struck a multi-year deal to embed Gemini and Vertex AI into Media Composer and Content Core, speeding archive search and editing.

Google Cloud study finds 52% of executives have deployed AI agents, with early adopters reporting stronger returns and wider business use.

Parloa study finds many global firms bury support details, while most chatbots fail to solve issues and phone menus remain frustrating.

MiQ research finds consumers jump between screens and buying moments in minutes, prompting calls for a more flexible marketing model.

Google Cloud turns Gemini Enterprise into a single control point for developers and staff as it adds governance, no-code building and partner agents.

Google ties its AI tools more closely to Chat, Gmail and Drive as it rolls out Workspace Intelligence to unify work across apps.

Code and Theory names former WPP and Real Chemistry executive JJ Schmuckler as president to bolster senior client ties and integrated growth.

Code and Theory and Adobe launch AI tool for financial services, using synthetic personas to guide creative decisions before campaigns reach approval.

SAP and Google Cloud widen AI partnership to give marketers agent-driven campaign tools linking customer data, activation and optimisation.

Cogna taps former Amazon AI engineering leader Sam Ng as Chief Technology Officer to steer its platform as it expands beyond its core markets.

Adobe's Summit Sneaks session spotlights seven experimental AI tools aimed at speeding up personalisation, testing and campaign production.

Adobe unveils CX Enterprise to knit together AI agents, cloud partners and governed marketing workflows across large enterprise tech stacks.

Asia Pacific businesses are expanding AI hardware use as new research shows strong uptake of AI PCs and workstations for different workloads.

Tenarai boosts board with former GlobalLogic chief Shashank Samant as it pushes to scale enterprise AI services and win larger clients.