Latest news - Page 3
Lemma launches AI platform for measurable outdoor ads
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Lemma unveils AI-powered outdoor ad platform to tie screen exposure to mobile, CTV and web actions for fuller campaign attribution.
Forrester warns AI marketing spend lacks business impact
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partner programmes
Forrester says most firms cannot show AI marketing spend is lifting revenue or profit, as buyers rely on generative search and AI agents.
Dropbox launches three ChatGPT apps for workflow control
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storage
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document management
Dropbox brings file access, workplace search and diary management into ChatGPT as it looks to cut app switching for office workers.
Tines to double Australia headcount as APAC hub opens
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digital transformation
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it automation
Tines ramps up Australia presence with APAC hub and customer-facing hires as local firms and IT teams drive broader AI automation adoption.
OpenAI launches ChatGPT Images 2.0 with API access
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digital transformation
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personalisation
OpenAI rolls out ChatGPT Images 2.0 with sharper text, layouts and multi-format output aimed at marketing, publishing and design teams.
KnowBe4 & Synthesia launch AI training video partnership
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saas
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digital transformation
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phishing
KnowBe4 and Synthesia launch AI avatar videos for security training, letting firms create, revise and localise content faster across 130 languages.
Adobe names winners of 2026 Experience Maker Awards
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cx
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Adobe names 2026 award winners as Costa Crociere, TSB Bank, the NFL and Lenovo are honoured for data-led customer engagement.
OpenX appoints new product chief as it expands curation
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OpenX names a new Vice President of Product and broadens two executives' remits as it steps up focus on curation, partnerships and CTV.
Innovid launches Hypermode for faster social ad execution
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Innovid rolls out Hypermode to cut social campaign setup time by up to 80% across Meta, Pinterest, Reddit, Snapchat and TikTok.
IAS expands TikTok ad measurement across four formats
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e-commerce
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social media
Integral Ad Science widens independent verification on TikTok as search, commerce and lightweight app placements join its measurement coverage.
Exclusive: How Adobe showcases its innovation engine
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devops
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digital transformation
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cx
Adobe's Sneaks programme puts early-stage ideas on stage, with Principal Evangelist Eric Matisoff saying the live format can help concepts evolve into products.
Conductor launches AgentStack for AI search visibility
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data analytics
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digital transformation
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cx
Conductor unveils AgentStack to help enterprises track, shape and optimise brand visibility across AI search services and chatbots.
Adobe launches AI brand visibility tools for businesses
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Adobe expands Experience Manager with AI visibility tools as businesses race to control brand truth across chat services and AI-driven shopping.
Adobe unveils CX Enterprise Coworker for AI workflows
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Adobe launches CX Enterprise Coworker to connect fragmented marketing systems and let AI agents carry out customer experience tasks with human oversight.
Adobe adds brand intelligence to GenStudio marketing tools
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Adobe expands GenStudio with Brand Intelligence, giving marketing teams AI tools to bind brand rules, approvals and campaign workflows together.
Adobe launches CX Enterprise to unify AI customer workflows
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digital transformation
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cx
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Adobe unveils CX Enterprise to let brands run AI-powered customer journeys across partner platforms, with new agents, governance and orchestration tools.
Adobe expands AI partner network for customer experience
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hybrid cloud
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data analytics
Adobe widens AI alliances with Amazon, Google, Microsoft, OpenAI and agencies to embed agent workflows across customer experience tools.
Canva & Klaviyo launch one-click email template link
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martech
Canva and Klaviyo deepen their tie-up with a one-click route from design to campaign-ready email templates, cutting manual rebuilds for marketers.
Sinch named leader in IDC communications platform study
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crm
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digital transformation
Sinch named as a Leader in IDC's inaugural communications engagement platform study, with AI-native orchestration and broad cloud services highlighted.
Moloco launches app-focused connected TV ad product
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ai
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marketing
Moloco brings performance advertising to connected TV for app marketers, using its mobile AI to measure installs and engagement on the television screen.