CMOtech India - Technology news for CMOs & marketing decision-makers

Latest news - Page 3

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Cloudbeds & Klaviyo partner to boost hotel guest marketing

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Cloudbeds partners with Klaviyo to enable hotels to automate personalised guest marketing and boost direct bookings using integrated real-time data.
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Fintech firms embrace AI, real-time payments & ESG for growth

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Fintech firms in Australia, the UK and Singapore boost growth by adopting AI, real-time payments and ESG-focused strategies to thrive amid evolving markets.
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AppsFlyer unveils AI-powered marketing suites for data & security

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AppsFlyer launches AI-powered marketing suites comprising eight products, enhancing data management, performance measurement and security for brands globally.
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AI & data standards set to transform global music industry

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digital entertainment
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rpa
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genai
AI and data standards are set to transform the global music industry by 2026, ensuring transparent royalties and efficient workflows amid rising AI-generated content.
Adam furness

Beyond the booking: How travel brands will win customers in 2026

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cx
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partner programmes
APAC's travel sector moves beyond recovery, focusing on trust and loyalty as key to winning customers in 2026 amid rising acquisition costs.
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Brands race to embed NFC in packaging as consumers seek trust

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data analytics
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iam
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Brands rapidly adopt NFC packaging as 49% of consumers are willing to pay more for connected products offering transparency and authenticity.
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Denodo boosts AI-driven marketing with unified data platform

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data analytics
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martech
Denodo, dubbed 'One to Watch', enhances AI-driven marketing with a unified data platform integrated in Snowflake's AI Data Cloud for real-time insights.
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OneTAC launches digital tourism circuit to boost Udupi creators

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public infrastructure
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digital tourism
OneTAC has unveiled its first digital tourism Experience Circuit in Udupi, empowering local creators to drive community-led cultural tourism across Karnataka.
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Robotic Marketer launches unified marketing & project platform

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data analytics
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Robotic Marketer unveils a unified platform combining marketing automation and project management to help SMBs streamline and automate their campaigns.
Ashish kumar2

AI-Powered cloud optimisation: How enterprises can reduce cloud spend by 20-35% using intelligent automation

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it automation
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ai
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finops
Enterprises can slash cloud costs by 20-35% using AI-driven automation to cut waste, rightsize resources, and optimise cloud spend efficiently.
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Online Instruments opens AV experience centres in India & Dubai

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Online Instruments has launched new offices with AV experience centres in Chennai, Hyderabad, and Dubai to boost enterprise and education technology services.
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Black Friday scams soar as fake brand emails target shoppers globally

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malware
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data protection
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email security
Over half of Black Friday-themed spam emails are scams, with fraudsters impersonating brands like Amazon to steal personal data worldwide.
Ajit pawar

Why community-led growth will help brands In APAC win this holiday season

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partner programmes
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marketing
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app store
Community-led growth is boosting app success in APAC this holiday season, offering cost-efficient gains amid rising mobile adoption and tighter budgets.
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IIM Sirmaur launches AI-focused MBA with INR ₹8,00,000 fee

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IIM Sirmaur has launched India’s first AI-focused MBA for working professionals with fees set at INR ₹8,00,000 for a two-year programme starting in 2026.
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Adobe adds Gemini 3 Nano Banana Pro AI to Firefly & Photoshop

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martech
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genai
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ai
Adobe integrates Google’s Gemini 3 Nano Banana Pro AI into Firefly and Photoshop, offering Creative Cloud users enhanced image generation and editing options.
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NZ urged to harness diaspora leaders for deeper Indian trade ties

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digital transformation
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free trade
New Zealand is urged to engage Indian diaspora leaders in shaping trade and digital ties with India, aiming to boost tech growth and economic partnerships.
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VIOOH sets new low for emissions in programmatic DOOH ads

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power / energy
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clean technologies
VIOOH's programmatic digital out of home ads emit just 0.041g CO2e per impression, setting a new low and outperforming other programmatic channels.
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Bango adds DeepL AI language tools to digital vending machine

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Bango partners with DeepL to offer AI translation tools via its Digital Vending Machine, enabling resellers to bundle services for a global customer base.
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Gen Z shoppers to prioritise personal values over discounts

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Over half of Gen Z shoppers will back brands aligning with their values this Black Friday, often prioritising ethics over discounts, research reveals.
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Journalists seek balance as AI adoption grows amid ethical concerns

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ai ethics & governance
A survey reveals 91% of newsrooms use AI as journalists balance new tech with core skills amid ethical worries and scarce training.