Latest news - Page 4

The Martech Weekly has launched the second TMW 100 Innovation Awards, celebrating cutting-edge marketing technology. Entries close on 30 August 2024.

To excel in the booming SaaS market, resellers need to harness data, build customer-centric subscription models, and leverage automation to streamline operations.

Malicious ads are becoming hard to spot, warns Avast in its Q1/2024 Threat Report. Even legitimate platforms like YouTube are now targets for sophisticated malvertising schemes.

Despite economic uncertainties, 91% of global tech leaders and 87% of marketers are set to boost budgets in 2025, Forrester’s Planning Guides reveal.

Fiverr acquires AutoDS to bolster its eCommerce capabilities, integrating thousands of dropshippers and expanding its market presence in website development and social media marketing.

Studio Rx leverages Adobe Firefly AI, cutting digital art production from months to 10 days, creating over 20 assets while preserving artistic integrity.

Adlumin appoints Vikram Ramesh as Chief Marketing Officer. Ramesh to lead global marketing amidst rapid growth, bringing expertise from Google, Mandiant, and Entrust.

Andiron marks its 10th year of elevating client visibility through disruptive communications, aiding purpose-driven tech firms with unique strategies.

TechDay is celebrating 18 years of growth, transforming from a small magazine to what is now a global digital powerhouse.

impact.com rolls out impact.com/advocate, a new referral marketing platform to foster brand-customer engagement through customised, automated referral programs.

Google's decision to retain third-party cookies surprises experts, sparking debate on privacy, data strategies, and the digital ecosystem's future path.

Piwik PRO launches real-time dashboards in its Analytics Suite, offering 10-second data updates for swift insights—key for publishers aiming to boost traffic and engagement.

A new study reveals 96% of professionals believe creativity is essential for organisational success, but many fail to nurture it effectively.

Inspira Enterprise appoints Arvind Lakshmiratan as Chief Marketing Officer. With extensive IT marketing expertise, he'll spearhead global market strategies.

NVIDIA introduces AI Foundry with Llama 3.1 models and NIM microservices, aiming to boost generative AI capabilities for enterprises, with Accenture as the first adopter.

Google’s decision to retain third-party cookies on Chrome has sparked a mix of industry reactions, highlighting ongoing privacy and effectiveness concerns.

Andrew Foot of Dynatrace has discussed their cloud migration progress and strategic successes, with a whopping $1.5 billion in annual recurring revenue.

The global campaign management software market is set to soar to USD$4.8 billion by 2024 and may reach USD$10.2 billion by 2034, driven by AI and cloud innovations.

Adobe reports a record USD $14.2 billion in Amazon Prime Day sales for US retailers, an 11% YoY increase, driven by a surge in mobile shopping and steep discounts.

Vista Group partners with Microsoft Azure in a landmark cloud deal to revolutionise cinema management using AI, launching an innovative daily podcast for executives.