Latest news - Page 4
Safeguard Global unveils new brand to guide international growth
Last month
#
hcm
#
global expansion
#
employer of record
Safeguard Global has unveiled a refreshed brand identity to reinforce its role as a key guide in global workforce management and international expansion.
Retailers boost performance with personalisation & new tech
Last month
#
digital transformation
#
cx
#
martech
Cloudinary's survey reveals 93% of retailers see up to 4x better results from personalisation, boosting online and in-store customer experiences globally.
Calabrio appoints Frank Ciccone as new Chief Revenue Officer
Last month
#
uc
#
cx
#
martech
Calabrio appoints Frank Ciccone as Chief Revenue Officer to spearhead global sales and growth in customer experience sector.
TeamViewer launches DEX Essentials for smaller businesses
Last month
#
cybersecurity
#
ar, vr & metaverse
#
it management
TeamViewer unveils DEX Essentials to extend digital employee experience tools to SMBs, enhancing IT management and workplace efficiency at any size.
8x8 unveils new AI tools, RCS messaging & digital wallet pay
Last month
#
saas
#
uc
#
cx
8x8 enhances its Customer Experience platform with AI tools, RCS messaging, and digital wallet payments for improved, personalised user interactions.
LinkedIn expands BrandLink, offers video ads with top creators
Last month
#
digital entertainment
#
ai
#
smb
LinkedIn expands BrandLink, offering advertisers premium video content from top creators to engage over 1 billion members in the US and UK.
Yahoo unveils Conversion API to boost ad tracking accuracy
Last month
#
yahoo
#
digital advertising
#
liveramp
Yahoo DSP has unveiled Yahoo CAPI, a Conversion API that unifies online and offline ad tracking, boosting campaign insights and attribution by up to 50%.
IDeaS Cruise RMS wins top TravelTech award for innovation
Last month
#
data analytics
#
revenue management
#
ideas
IDeaS has won the TravelTech Breakthrough Award for its Cruise Revenue Management System, boosting cruise lines' profitability through advanced data analytics.
Moloco appoints Jean-Luc Nahon to lead product for Moloco Ads
Last month
#
smartphones
#
data science
#
ai
Moloco has hired Jean-Luc Nahon, former Amazon Ads executive, as Head of Product to boost its AI-driven advertising solutions and strategic growth in 2025.
Amperity launches AI agent to unify fragmented customer data
Last month
#
devops
#
data analytics
#
martech
Amperity unveils its Agentic AI 'Identity Resolution Agent' to help firms unify customer data, cutting profile creation from months to hours with AI-powered automation.
Moloco named among top five global mobile ad platforms for 2025
Last month
#
smartphones
#
partner programmes
#
ai
Moloco ranks among the world's top five mobile advertising platforms in the 2025 Singular ROI Index, joining Meta, Google, Apple Ads, and TikTok.
Personalised data & AI crucial for brands’ future success
Last month
#
data analytics
#
cx
#
martech
Circana's new report reveals how brands can boost customer lifetime value through personalised commerce, leveraging data tech and predictive analytics.
GitHub Copilot surpasses 15 million users as AI tools expand
Last month
#
ai
#
software development
#
microsoft
GitHub Copilot has exceeded 15 million users, growing rapidly as Microsoft advances its AI tools in software development and cloud services.
Half of consumers trust brands more when using passkeys
Wed, 30th Apr 2025
#
gaming
#
surveillance
#
biometrics
Nearly half of consumers would trust brands more using passkeys instead of passwords, with 56% of 25-34-year-olds supporting the shift, says Thales study.
Denodo updates platform with new data marketplace & GenAI tools
Wed, 30th Apr 2025
#
data analytics
#
genai
#
ai
Denodo releases Platform 9.2, featuring a new data marketplace and enhanced generative AI tools, to simplify data access and boost enterprise innovation.
Adobe & NFL expand partnership to boost fan engagement with AI
Wed, 30th Apr 2025
#
digital transformation
#
martech
#
adobe
Adobe expands partnership with the NFL as Official Partner, using AI and creative tech to personalise fan experiences for the 2025 NFL Draft and season.
Gen X influencers spark brand interest as social media booms
Tue, 29th Apr 2025
#
partner programmes
#
youtube
#
facebook
Gen X influencers aged 45+ are gaining traction as brands invest in mid-life creators to engage diverse audiences across TikTok, Instagram, and Facebook.
GumGum claims up to 90% lower carbon emissions per ad served
Mon, 28th Apr 2025
#
cleantech
#
sustainability
#
digital advertising
GumGum's digital ads emit up to 90% less CO2 per impression than industry averages, pioneering sustainability in advertising with verified data.
Nexxen unveils nexAI suite to transform advertising with AI
Mon, 28th Apr 2025
#
martech
#
digital entertainment
#
genai
Nexxen unveils nexAI, an AI-powered suite transforming its advertising platform to enhance campaign planning, activation, optimisation, and monetisation.
Sennheiser begins global shipping of Spectera wireless system
Mon, 28th Apr 2025
#
digital entertainment
#
cloud services
#
sennheiser
Sennheiser has begun shipping its Spectera wideband wireless system globally, offering streamlined setups and enhanced control for live audio professionals.