CMOtech India - Technology news for CMOs & marketing decision-makers

Latest news - Page 5

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Adobe reveals USD $14.2 billion online sales during Prime Day
Fri, 19th Jul 2024
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data analytics
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martech
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bnpl
Adobe reports a record USD $14.2 billion in Amazon Prime Day sales for US retailers, an 11% YoY increase, driven by a surge in mobile shopping and steep discounts.
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Vista Group launches AI-driven podcast feature with Microsoft Azure
Thu, 18th Jul 2024
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data analytics
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ai
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bi
Vista Group partners with Microsoft Azure in a landmark cloud deal to revolutionise cinema management using AI, launching an innovative daily podcast for executives.
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Adobe forecasts USD $14 billion online spend for Prime Day
Tue, 16th Jul 2024
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data analytics
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martech
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bnpl
Adobe projects a record-breaking USD $14 billion online spend for Prime Day, driven by significant discounts, mobile shopping, and BNPL services.
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Eagle Eye’s Jonathan Reeve weighs in on AI Appreciation Day
Mon, 15th Jul 2024
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martech
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cdp
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ai
Jonathan Reeve of Eagle Eye discusses the real-world impact of AI on business strategy and personalisation, emphasising the need for AI Appreciation Day.
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Shiprocket deploys on Snowflake AI Data Cloud for better insights
Mon, 15th Jul 2024
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uc
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data protection
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cx
Snowflake's AI Data Cloud has been deployed by eCommerce platform Shiprocket to enhance data operations, benefiting 1.5 lakh merchants with real-time insights.
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Hexaware launches AI app for eCommerce product descriptions
Mon, 15th Jul 2024
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cx
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digital transformation
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martech
Hexaware’s new Gen AI App, now available on AWS Marketplace, helps e-commerce retailers automate product descriptions and boost customer engagement through AI.
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AI deepfake scams rise in health supplement fraud
Fri, 12th Jul 2024
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ai
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messenger
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facebook
Bitdefender reports a surge in AI and deepfake tech use by fraudsters on social media, promoting fake health supplements and miracle cures, targeting millions globally.
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AI breakthroughs: Curing dementia, bringing back the dead
Fri, 12th Jul 2024
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ai
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healthtech
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ethics
Ever wanted to communicate with someone after they have passed? Well, one company is allowing people to do exactly that.
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Revealed: Samsung's Galaxy Z Fold6, Z Flip6 and Buds3 Pro
Thu, 11th Jul 2024
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gaming
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digital entertainment
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samsung
Samsung unveils Galaxy Z Fold6, Z Flip6, and Buds3 Pro in Paris, integrating advanced AI to elevate mobile productivity and customisation.
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Aleph Group expands global reach with Entravision acquisition
Wed, 10th Jul 2024
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edutech
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digital transformation
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payment technologies
Aleph Group has completed its acquisition of Entravision Global Partners, expanding its reach in over 140 countries and enhancing access to key digital platforms.
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Amperity partners with Microsoft to enhance AI-driven retail experiences
Mon, 8th Jul 2024
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martech
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cx
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cdp
Amperity and Microsoft have joined forces to enhance AI-driven customer experiences in retail. Their collaboration aims to boost customer loyalty and lifetime value through advanced data analytics and personalised omnichannel strategies.
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Why ‘MACH’ is not just another tech stack ‘buzzword’
Mon, 8th Jul 2024
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martech
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procurement
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microservices
MACH – Microservices, API-first, Cloud-native, and Headless – transcends tech jargon, offering organisations the agility and scalability needed in modern MarTech stacks.
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Freshworks appoints Ian Tickle as VP for Europe expansion
Thu, 4th Jul 2024
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martech
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adobe
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oracle
Freshworks has named Ian Tickle as Senior VP and General Manager for Europe, tasking him with driving the company’s expansion across the continent.
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Exclusive: How WorkJam's revolutionising frontline communication
Thu, 4th Jul 2024
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it training
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ai
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personal computing devices
The Managing Director of WorkJam, Andrew Myers, has discussed how the company is enhancing employee engagement and entering new markets.
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ISMS.online CEO discusses growth, innovation, and compliance
Thu, 4th Jul 2024
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risk & compliance
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hybrid & remote work
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expansion
ISMS.online CEO Luke Dash discusses the company’s 500% growth, innovations in compliance technology, and global expansion plans, including a new US office.
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AI advances spark both optimism & apprehension worldwide
Wed, 3rd Jul 2024
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cdp
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martech
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ai
Advances in AI spark both optimism and worry, with experts debating its impact on marketing, democracy, and human existence.
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Rapid7 completes IRAP assessment, aiding Aussie agencies
Wed, 3rd Jul 2024
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application security
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cybersecurity
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australian government
Rapid7 has completed its IRAP assessment at the PROTECTED level, allowing Australian Government agencies to employ its Insight Platform.
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Study reveals minimal ad view time boosts brand awareness
Tue, 2nd Jul 2024
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facebook
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instagram
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youtube
A study by Playground xyz reveals key insights into how minimal ad viewing durations on platforms like Instagram and TikTok affect brand outcomes.
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Exclusive: DataStax thrives with AI-driven customer success
Mon, 1st Jul 2024
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cx
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martech
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low-code
DataStax's Warren Schilpzand has discussed leveraging AI for customer success, highlighting projects with Priceline, Macquarie Bank, and APAC market growth.
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Meltwater launches AI-powered copilot with Microsoft
Mon, 1st Jul 2024
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uc
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ai
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voip
Meltwater, in partnership with Microsoft, has unveiled Meltwater Copilot, an AI-driven tool aimed at revolutionising communication and marketing strategies.