CMOtech India - Technology news for CMOs & marketing decision-makers

Latest news - Page 5

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Forrester maps AI shift from digital into physical use

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Forrester says the next wave of AI will reach robotics, transport and commerce, with agentic tools, security and trust set to pay off first.
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Pi Data Centres to open first Mumbai site with JLL

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Pi and JLL are expanding digital infrastructure in India with a 3MW Central Mumbai site set for August 2026, the first step in a 23MW roll-out.
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Pacvue launches AI agent for commerce ad media teams

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Pacvue unveils AI agent to speed up commerce media workflows, with Amazon Ads support at launch and approval-based campaign changes in one system.
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InMarket spotlights six brands for sales-driven campaigns

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InMarket highlights six brands as sales-focused campaigns deliver up to USD $1.5 million in incremental sales and stronger return on ad spend.
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Adobe unveils Firefly AI assistant to streamline creative workflows

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Adobe unveils Firefly AI Assistant to streamline multi-step creative workflows across Photoshop, Premiere and other apps, with public beta due soon.
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Adobe launches Firefly AI Assistant for creative apps

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Adobe adds Firefly AI Assistant and new editing tools as it deepens its push into agentic creativity across Photoshop, Premiere and more.
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Adobe just rewrote the rules of graphic design

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Adobe unveils Firefly AI Assistant to automate multi-step creative work across Photoshop and Premiere, as design roles shift.
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Dayshape teams with Microsoft on AI staffing tools

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Dayshape, selected for Microsoft’s Agentic Launchpad, will let professional services firms query staffing, skills and project finances in Teams.
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OpenX rebrands as The Intelligent SSP to cut ad complexity

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OpenX unveils The Intelligent SSP rebrand as it simplifies products, highlights AI-ready infrastructure and promises clearer ad buying.
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Agentic commerce and the evolution of retail purchase behaviour

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Retail shifts as AI agents move from recommending products to completing purchases, forcing brands to make catalogues legible to machine buyers.
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Portnox names Jonathan Skinner as Chief Marketing Officer

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Portnox hires Jonathan Skinner as Chief Marketing Officer to drive global growth, with the cybersecurity veteran tasked with sharpening go-to-market strategy.
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AppDirect buys PartnerStack to expand B2B sales platform

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AppDirect deepens B2B distribution push with PartnerStack deal, adding partner-management software and a network of 138,000 businesses.
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DangleAds promotes Nidhi Dua Dhingra to Chief Business Officer

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DangleAds elevates Nidhi Dua Dhingra to Chief Business Officer as the ad-tech firm targets overseas growth and deeper bets on AI and connected TV.
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Blackmagic expands Resolve with new Photo page & cameras

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Blackmagic adds stills editing to DaVinci Resolve 21 as it unveils new cameras, live audio software and 100G IP production gear.
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Anthropic launches Claude for Word with tracked edits

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Anthropic brings Claude into Microsoft Word as a beta add-in, letting users edit tracked changes, check documents and draft in templates.
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Hyland appoints Lubor Ptacek as Product Marketing Chief

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Hyland names Lubor Ptacek Senior Vice President of Product Marketing as the software group sharpens its global AI product strategy.
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LoyaltyLion returns with Loyalty Connect retention event

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LoyaltyLion brings back its Loyalty Connect virtual series, with more than 20 speakers set to unpack retention tactics as acquisition costs climb.
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World Cup ad spend at risk from campaign data flaws

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World Cup ad data flaws could put USD $3.9 billion in spending at risk, as Grasp warns inconsistent campaign naming may distort reporting.
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Atlassian adds AI visuals & partner agents to Confluence

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Atlassian adds AI visuals and partner agents to Confluence as Remix turns pages into charts, prototypes and presentations.
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AI skincare searches surge as consumers seek guidance

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AI skincare searches jump 2,647% as Fresha says beauty buyers are turning to image analysis, smart devices and app-led routines for guidance.