Latest news - Page 6

System1 adds AI-led reporting and predictive tools to Test Your Ad, aiming to speed up creative analysis while keeping consumer testing central.

Minor Hotels teams up with Google, Salesforce, OneTrust and Deloitte on an AI-led data platform to sharpen guest service across 640 properties.

Atlassian rolls out Confluence Remix and partner agents for Lovable, Replit and Gamma to turn pages into visuals, prototypes and presentations.

Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.

LoopMe unveils Chartboost Direct to help app publishers tap brand ad spend as AI usage reshapes search, web traffic and mobile gaming habits.

Opia widens promotion protection for brands as volatility, inflation and fraud fears push marketing teams to seek tighter budget control.

Fractional Chief Marketing Officers say brands must ditch blanket discounting, sharpen value messages and tailor offers as households split into two wallets.

PayPal brings payment links into Canva for 265 million users, letting creators, entrepreneurs and small firms sell from designs with QR codes and checkouts.

Trustpilot rolls out AI search metrics and review tools as brands race to stay visible in generative shopping results.

Shopping sites top accessibility failure list as WebAIM finds 71 errors per page and disabled users struggle to complete purchases.

Superdry & Co turns to Verde Digital for SEO and AI search support as the rebranded retailer targets broader fashion discovery worldwide.

Vivek Agrawal brings his debut Hindi album into a self-built virtual world, blending Bollywood-inspired songs with immersive digital art and fan interaction.

Nexxen expands AI tools for media buyers with pre-launch checks, live optimisation and diagnostics, while keeping campaign decisions in traders' hands.

Appspace lands in Gartner's first workplace experience Magic Quadrant as suppliers race to bundle booking, visitor tools and communications.

Akamai warns AI bots are slashing publisher referrals by 96% as automated scraping surges 300% and ad, subscription revenue comes under strain.

GEO spending is surging, but marketers risk wasting money if they do not first fix inconsistent brand messaging and content foundations.

Clean, verified customer data is the key to effective email automation, as poor records can damage deliverability, targeting and ROI.

AmpliNxt Foundation has unveiled a 100-day accelerator for 10 AECO startups, aiming to turn pilot projects into commercial contracts.

CompTIA unveils AI Agent Essentials to help non-technical staff understand autonomous workplace tools and the risks of agentic systems.

Paytronix report finds restaurant loyalty schemes must win repeat visits within 90 days, as active rates split sharply across nine concepts.