Latest news - Page 6

Meltwater, in partnership with Microsoft, has unveiled Meltwater Copilot, an AI-driven tool aimed at revolutionising communication and marketing strategies.

Adobe unveils Adobe Content Hub with Adobe Experience Manager Assets integration, promising enhanced asset management, optimisation, and generative AI capabilities for brands.

Nexxen launches Cross-Screen Measurement in Australia, leveraging exclusive ACR data from 1.3 million devices to enhance TV and digital ad insights.

Melbourne’s The Martech Weekly (TMW) and New York-based Alium partner to disrupt market research, promising enhanced, transparent market intelligence for Martech investments.

New Relic integrates NVIDIA NIM inference microservices, bringing AI observability to its platform.

Mentor Group has launched a VR training tool that boosts sales skill retention by 75%, offering immersive, customisable scenarios via wearable headsets.

Xtend launches an AI-driven suite to boost lower marketing funnel conversions in sectors like e-commerce, fintech, and travel, promising significant revenue gains and reduced acquisition costs.

Yahoo Advertising unveils Yahoo Creative, an AI-powered solution boosting personalised ad campaigns across platforms, with firms like Princess Cruises already on board.

Amperity launches cutting-edge media measurement tools, helping brands leverage first-party data for enhanced digital ad effectiveness and increased sales.

Twilio's latest State of Personalisation Report reveals a surge in AI-driven predictive personalisation as 89% of leaders view ethical AI use as a business advantage.

Alchemer has launched Alchemer Pulse, an AI-powered tool for rapid analysis of customer feedback, transforming unstructured data into clear, actionable insights.

New research reveals mixed trust levels among business leaders toward AI tech from Apple and OpenAI, with privacy concerns affecting Apple's standing.

Infosys has unveiled Infosys Aster, an AI-amplified suite of marketing services designed to boost brand experiences and efficiency, aiming to drive business growth.

Incubeta has acquired Persuasion Technologies, a prominent Google Cloud Platform partner, to bolster its marketing analytics and cloud tech capabilities, enhancing campaign optimisation.

Adobe and TikTok unveil an exclusive integration at Cannes Lions, blending TikTok's Commercial Music Library with Adobe Express to streamline content creation for brands.

Adobe unveils AI-powered tools in Acrobat from 18 June 2024, enabling users to create and edit images within PDFs using text prompts via Adobe Firefly.

AI-powered ecommerce search platform Constructor raises USD $25 million in Series B, nearly tripling its valuation to USD $550 million. Sapphire Ventures leads the round.

Business leaders must balance generative AI's vast benefits with short-term deployment challenges to navigate its transformative yet complex potential.

Brightcove partners with FrightPix to launch a free ad-supported streaming service focused on horror, thriller, and true crime content in the US.

SAP Emarsys unveils its latest update, integrating AI-driven tools like AI Subject Line Generator and AI Product Finder to bolster marketing campaigns.