CMOtech India - Technology news for CMOs & marketing decision-makers

Latest news - Page 7

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Paytronix loyalty report spotlights early retention gap

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Paytronix report finds restaurant loyalty schemes must win repeat visits within 90 days, as active rates split sharply across nine concepts.
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Cursor 3 retools coding workspace around AI agents

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rpa
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software development
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agentic ai
Cursor 3 rebuilds the coding workspace around AI agents, adding cross-repository collaboration, cloud handoffs and review tools for developers.
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Optimizely named Gartner leader for ninth year running

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Optimizely says its AI-driven content marketing platform has helped secure a ninth straight Gartner Leader spot as vendors race to automate workflows.
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Brands are losing the Buy Box and up to 80% of marketplace sales with it

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cx
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martech
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supply chain
Brands urged to treat marketplace Buy Box loss as a distribution issue, after grey market sellers were found to be siphoning sales and trust.
Sangeeta

AI expert reveals the 'New Currency' in AI discovery for eCommerce brands

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digital transformation
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cx
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martech
AI discovery is levelling eCommerce, with mid-sized Shopify brands gaining an edge over bigger rivals by making products clearer to generative engines.
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Spotify tests Taste Profile for Premium users in NZ

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martech
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digital entertainment
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personalisation
Spotify lets Premium users in New Zealand reshape recommendations as Taste Profile beta aims to make homepage picks more transparent and responsive.
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Google launches Gemma 4 open AI models for devices

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iot
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ai security
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power / energy
Google widens its open AI push with Gemma 4, adding models for phones to high-end GPUs and native audio, video and long-context support.
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Microsoft launches three new MAI AI models for Foundry

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ai
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ai ethics & governance
Microsoft expands its in-house AI push with three Foundry models for speech, voice and images, as WPP signs on to test the new tools.
Datadog

Datadog launches Experiments to track product impact

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data analytics
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Datadog broadens observability push with Experiments, letting product teams run A/B tests and link release decisions to warehouse and usage data.
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OpenAI acquires TBPN to expand media and strategy reach

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digital entertainment
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genai
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ai
OpenAI buys TBPN, adding Silicon Valley's influential daily tech talk show to its Strategy team while pledging editorial independence.
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Anthropic finds emotion patterns shape Claude's behaviour

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ai ethics & governance
Anthropic finds emotion-linked internal patterns in Claude Sonnet 4.5 can nudge blackmail and cheating, offering new clues for AI safety.
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Infobip embeds AI across operations at DevDays 2026

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digital transformation
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Infobip uses DevDays 2026 to push AI into workflows, training and product design as it marks 20 years and expands its global cloud platform.
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Android leads subscription app growth as markets shift

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gaming
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martech
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digital entertainment
Android becomes the main growth engine for subscription apps as short drama, OTT and live streaming surge in India and Latin America.
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AI prompts clients to question expert fees, report finds

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One in three firms say clients now think AI can do expert work in-house, raising pricing pressure for agencies and consultancies.
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Searches for AI skincare surge 2,647% as tools grow

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personalisation
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cdp
Searches for AI skincare jump 2,647% as beauty fans turn to app-led scans, smart devices and tailored routines for quicker advice.
Women in tech

Women in tech urged to back themselves in tech careers

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Women in tech are being urged to back themselves and enter the room before they feel ready, as leaders call for faster progress and greater representation.
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Cloudflare launches EmDash as WordPress alternative

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digital transformation
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ecm
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martech
Cloudflare unveils EmDash, an open-source CMS with plugin isolation, migration tools and pay-per-use monetisation for publishers and AI access.
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Salesforce adds Slackbot features to boost CRM work

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crm
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digital transformation
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martech
Salesforce expands Slackbot with meeting notes, voice input and CRM updates, pitching the tool as a conversational hub for workplace apps.
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Gain Theory says insight gap is cultural, not technical

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data analytics
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digital transformation
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partner programmes
Gain Theory urges marketers to fix cultural barriers and siloed measurement, saying 54% of B2C decision-makers find insights unactionable.
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Storyblok launches FlowMotion for content workflows

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devops
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digital transformation
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ecm
Storyblok unveils FlowMotion add-on to automate approvals, localisation and AI-assisted tasks across enterprise content systems.