Latest news - Page 7
Paytronix loyalty report spotlights early retention gap
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cx
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martech
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partner programmes
Paytronix report finds restaurant loyalty schemes must win repeat visits within 90 days, as active rates split sharply across nine concepts.
Cursor 3 retools coding workspace around AI agents
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rpa
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software development
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agentic ai
Cursor 3 rebuilds the coding workspace around AI agents, adding cross-repository collaboration, cloud handoffs and review tools for developers.
Optimizely named Gartner leader for ninth year running
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martech
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rpa
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personalisation
Optimizely says its AI-driven content marketing platform has helped secure a ninth straight Gartner Leader spot as vendors race to automate workflows.
Brands are losing the Buy Box and up to 80% of marketplace sales with it
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cx
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martech
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supply chain
Brands urged to treat marketplace Buy Box loss as a distribution issue, after grey market sellers were found to be siphoning sales and trust.
AI expert reveals the 'New Currency' in AI discovery for eCommerce brands
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digital transformation
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cx
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martech
AI discovery is levelling eCommerce, with mid-sized Shopify brands gaining an edge over bigger rivals by making products clearer to generative engines.
Spotify tests Taste Profile for Premium users in NZ
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martech
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digital entertainment
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personalisation
Spotify lets Premium users in New Zealand reshape recommendations as Taste Profile beta aims to make homepage picks more transparent and responsive.
Google launches Gemma 4 open AI models for devices
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iot
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ai security
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power / energy
Google widens its open AI push with Gemma 4, adding models for phones to high-end GPUs and native audio, video and long-context support.
Microsoft launches three new MAI AI models for Foundry
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genai
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ai
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ai ethics & governance
Microsoft expands its in-house AI push with three Foundry models for speech, voice and images, as WPP signs on to test the new tools.
Datadog launches Experiments to track product impact
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devops
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data analytics
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siem
Datadog broadens observability push with Experiments, letting product teams run A/B tests and link release decisions to warehouse and usage data.
OpenAI acquires TBPN to expand media and strategy reach
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digital entertainment
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genai
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ai
OpenAI buys TBPN, adding Silicon Valley's influential daily tech talk show to its Strategy team while pledging editorial independence.
Anthropic finds emotion patterns shape Claude's behaviour
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llms
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ai
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ai ethics & governance
Anthropic finds emotion-linked internal patterns in Claude Sonnet 4.5 can nudge blackmail and cheating, offering new clues for AI safety.
Infobip embeds AI across operations at DevDays 2026
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uc
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digital transformation
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cx
Infobip uses DevDays 2026 to push AI into workflows, training and product design as it marks 20 years and expands its global cloud platform.
Android leads subscription app growth as markets shift
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gaming
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martech
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digital entertainment
Android becomes the main growth engine for subscription apps as short drama, OTT and live streaming surge in India and Latin America.
AI prompts clients to question expert fees, report finds
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devops
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digital transformation
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partner programmes
One in three firms say clients now think AI can do expert work in-house, raising pricing pressure for agencies and consultancies.
Searches for AI skincare surge 2,647% as tools grow
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martech
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personalisation
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cdp
Searches for AI skincare jump 2,647% as beauty fans turn to app-led scans, smart devices and tailored routines for quicker advice.
Women in tech urged to back themselves in tech careers
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rpa
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supply chain
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llms
Women in tech are being urged to back themselves and enter the room before they feel ready, as leaders call for faster progress and greater representation.
Cloudflare launches EmDash as WordPress alternative
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digital transformation
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ecm
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martech
Cloudflare unveils EmDash, an open-source CMS with plugin isolation, migration tools and pay-per-use monetisation for publishers and AI access.
Salesforce adds Slackbot features to boost CRM work
This month
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crm
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digital transformation
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martech
Salesforce expands Slackbot with meeting notes, voice input and CRM updates, pitching the tool as a conversational hub for workplace apps.
Gain Theory says insight gap is cultural, not technical
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data analytics
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digital transformation
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partner programmes
Gain Theory urges marketers to fix cultural barriers and siloed measurement, saying 54% of B2C decision-makers find insights unactionable.
Storyblok launches FlowMotion for content workflows
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devops
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digital transformation
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ecm
Storyblok unveils FlowMotion add-on to automate approvals, localisation and AI-assisted tasks across enterprise content systems.