Sembly 3.0 aims to automate business document creation

Sembly AI has launched Sembly 3.0, which it describes as its biggest product shift since the company was founded in 2019.

The New York-based software company says the platform is designed to turn documents, meetings, emails and customer relationship management data into finished presentations, proposals, case studies and reports. Users set a goal and then ask the system to assemble material into client-facing documents.

Sembly serves customers in the UK, Europe, the Middle East and Australia, giving international reach to a launch aimed at business teams that still rely on manual presentation work. The software can also pull branding cues and customer information into the final output.

Product shift

The launch marks a broader repositioning beyond meeting-related software into what Sembly calls an AI execution layer for businesses. In practice, that means using a company's existing internal material as source content for external and internal business documents.

That puts Sembly in a crowded market for workplace AI tools, where software groups are trying to move from note-taking and content assistance into fuller document creation. Its pitch is that businesses should be able to generate client-ready materials from information they already hold across emails, meeting records and internal files.

The company was founded in New York by Gil Makleff and Artem Koren, both former management consultants. It says it now works with thousands of organisations.

Makleff framed the launch as a shift away from prompt-based interactions towards conversational requests tied to business outcomes. "Prompts make people think about how to talk to AI. But dialogue lets them focus on what they want to accomplish," said Gil Makleff, Chief Executive Officer, Co-Founder, Sembly AI.

He added: "That makes creating business documents faster and more efficient, turning time saved into real business impact."

Koren said the company sees presentation-making as one part of a wider document workflow inside businesses. "Manually creating presentations is a thing of the past," said Artem Koren, Chief Product & Technology Officer, Co-Founder, Sembly AI.

He added: "Business materials are the substrate of decision-making: they are how companies communicate, persuade and decide. Sembly 3.0 changes how they are made entirely."

On customer-specific outputs, Koren said: "Your customers want to hear how you serve them in their specific world and their specific situation, and Sembly makes that possible for every customer."

He also said: "With Sembly 3.0, your results are as good as how clearly you can state your goal. That's all you're limited by."

User claims

Sembly says early users reported saving two to three weeks of work on reports and presentations that would usually pass through several people before reaching a client-ready stage. The claim points to a common pressure point in consulting, sales and account management teams, where assembling tailored decks and reports can consume large amounts of staff time.

One customer cited by the company described a sharp reduction in preparation time. "Sembly has fundamentally changed how I prepare presentations and client communications. It has saved my team and me weeks of work and dramatically accelerated how we turn ideas and information into polished deliverables. I haven't seen anything else on the market quite like it," said Heorhii Tulchyi, Chief Technology Officer, Bell & Holmes.

Wider market

The launch comes as software companies push AI tools deeper into day-to-day office work, particularly in drafting, summarising and assembling documents from scattered sources. The commercial question is whether businesses will trust these systems to produce externally facing material without extensive human revision.

Sembly says its platform grounds generated documents in an organisation's own data and context, an approach aimed at reducing generic output and making results more relevant to each business. That matters in sectors where reports, proposals and presentations must reflect not only accurate information but also house style, brand standards and customer-specific details.

The company also says it holds SOC 2 Type II certification, a credential often scrutinised by larger customers assessing software suppliers for internal data use. For a provider handling meeting content, emails and customer records, security and governance are likely to be central issues in buyer decisions.

The release reflects a broader race among business software companies to become embedded in document production rather than act only as assistants around the edges of office work. Sembly's central claim is that material already stored across a company can be converted into finished communications with much less manual assembly than before.