The Ultimate Guide to Customer Relationship Management
A curated Indian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Relationship Management (CRM).
What to know about Customer Relationship Management
Customer Relationship Management (CRM) is a vital strategy that enables businesses to understand, engage, and nurture their customers effectively. It encompasses a broad range of tools, technologies, and techniques designed to manage interactions, data, and processes that drive customer satisfaction and loyalty.
Exploring recent stories tagged with Customer Relationship Management reveals critical insights about market trends, technological advancements, business challenges, and practical advice. From the rise of AI-enhanced CRM capabilities, strategic expansions by major providers, to the growing importance of personalised customer experiences, readers can learn how CRM continues to evolve in response to digital transformation and changing consumer expectations.
Whether you are a small-to-medium business aiming to leverage CRM for growth, or a large enterprise navigating complex integration and data analytics, these stories provide valuable perspectives on implementation strategies, overcoming customization challenges, and utilising advanced tools such as AI, cloud services, and real-time analytics. Clicking through these articles will equip you with knowledge to improve customer engagement, enhance service efficiency, and ultimately drive business success.
Indian Customer Relationship Management News
Regional stories with direct local relevance
Daxko buys FitnessForce to boost global fitness software
The deal gives Daxko a bigger foothold in fast-growing franchise markets as fitness chains seek software that can handle local rules and cross-border billing.
UPES teams with Salesforce for AI data science degree
Students will gain hands-on AI and CRM training from first year under a new degree designed to meet rising employer demand for data skills.
DRA launches Chennai's first AI home sales assistant
DRA launches Chennai's first multi-lingual AI home sales assistant, giving buyers instant project details and scheduling site visits.
Business Next launches AI platform for India's BFSI sector
Business Next has launched AGENTNEXT, India's first AI agent platform, to modernise banking and financial services, aiming for 60-70% task automation.
Opkey secures USD $47 million to enhance AI ERP solutions
Opkey secures USD $47M in Series B funding led by PeakSpan Capital to advance its AI-powered ERP automation platform, aiming to streamline cloud ERP transformations.
Building L.I.V.E. enterprises with a fusion of AI and digital transformation
AI: A transformative force in the future of digital transformation. Discover its impact in the L.I.V.E. enterprises approach.
Analyst Insights
Research and market analysis connected to Customer Relationship Management
Genesys names new partner chiefs to expand AI push
8x8 sees surging AI demand as usage revenue jumps 70%
HPE launches scale-up server for SAP HANA workloads
DevRev wins ISO 27001 certification for AI security
Sinch named leader in IDC communications platform study
Expert Columns
Why Customer 360 initiatives fail to deliver ROI
FIFA World Cup: Can sports bodies win fans with data?
FIFA World Cup fever: How to build lasting fan loyalty with event tech
Beyond Prompt Engineering: Why Trust Engineering Is the Next AI Challenge
Proving personalisation works: Tooling, metrics, and the real role of AI
What separates the personalisation leaders in media and entertainment?
Navigating data challenges in China's E-commerce market
Data matching explained: The key to clean, connected data
Why email automation fails without clean and verified data
How Sourcepass turns firewall upgrades into a competitive edge
Recent Customer Relationship Management News
Eltropy opens AI agent marketplace for fintech partners
Community banks and credit unions could get faster access to specialist AI tools as Eltropy opens its platform to vetted fintech builders.
SBS launches AI foundation for banks on existing systems
The rollout could help more than 1,500 institutions use generative AI on trusted in-house data without disrupting core banking operations.
Simpro launches RAIN with AI tools for field service
Existing Lightning customers will get more than 100 AI enhancements at no extra cost, as Simpro Group widens its field service software push.
Zywave launches Apex AI platform for insurance sales
Insurers under staffing pressure may use the platform to speed renewals, prospecting and compliance work while cutting back-office time.
SVV launches free AI platform for venture investors
Venture firms could cut screening and diligence time as SVV's open-source system spreads its internal AI workflows across the industry.
Nasuni wins sixth NorthFace award, tops G2 reports
Audited feedback has lifted Nasuni's customer-service standing, with a 98% CSAT score and top G2 placements across 15 categories.
3Point launches 3AIgent to speed enterprise AI use
Businesses struggling to move AI pilots into daily use may find 3AIgent useful, as it links trusted data, governance and operational control.
Friendly fraud drives up merchant costs, report finds
Merchant prices are being pushed higher as friendly fraud and chargeback costs intensify, with more than 83% reporting rises over three years.
Genesys buys Pinkfish to boost cloud AI automation
The deal could let customer service teams resolve requests end to end, as Pinkfish adds secure workflow automation across enterprise systems.
Magnum Ice Cream names Accenture, HCL for tech carve-out
The separation from Unilever will hinge on a new digital backbone, with systems to be rolled out over 18 months before TSA support ends in 2027.
SAP study finds AI agents shape Gen Z buying decisions
Nearly half of Gen Z shoppers now use AI agents to help choose products, forcing brands to rethink how they reach buyers in peak trading periods.
Blackpearl unveils GTM-Bench for AI sales evaluation
Four of six major AI sales agents posted negative scores in a new benchmark, highlighting the cost of poor prospecting output for businesses.
Klue breach lets attackers steal Salesforce CRM data
Trusted third-party access has let attackers quietly pull large volumes of Salesforce records from enterprise systems via a Klue integration.
Dun & Bradstreet puts business graph into Amazon Quick
Sales, finance and compliance teams can now query verified company records in Amazon Quick, helping them assess risk and target prospects faster.
Earnix launches AI orchestration system for insurers
Insurers testing AI in narrow pilots may now need traceable, governed tools as Earnix pushes its new orchestration layer into daily workflows.
Saviynt adds AI agent runtime controls & verification
The new controls could help enterprises stop AI agents from exporting data or changing records when their actions stray beyond approved intent.
Orderfox AI spots missing CHIRON machine tool buyers
More than half of CHIRON's addressable market in the DACH region had been missing from its CRM, limiting sales targeting and growth.
Atsign adds AI architecture tools for enterprise teams
Enterprise teams can now define AI agent permissions and security controls earlier, as Atsign's update links live architecture design with model prompting.