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Perfect Corp. reveals global trend report on Generative AI in beauty and fashion
Wed, 3rd Jan 2024

Perfect Corp., a provider of Beautiful AI tech solutions, has released its latest Global Trend Report that examines The Power of Generative AI in Beauty and Fashion.

The report offers an enlightening look at the rise of Generative AI within these domains, analysing extensive data gathered from Perfect Corp.'s YouCam suite of apps.

The results showcase the impact Gen AI is having on the ability to curate beauty and fashion experiences, and determine how consumers digitally seek out. The report also investigates the top Gen AI trends that are projected to considerably alter the beauty and fashion industries in 2024 and beyond.

According to the Gen AI Trend Report, the most notable insights include a surge in interest for Casual Fashion as app users utilise the Gen AI fashion experience for everyday styling inspiration, with casual fashion styles becoming the top look in numerous regions, mirroring the transition to athleisure in the post-pandemic world.

With regards to hair, users preferred long hairstyles and 90s-inspired looks in their search for their next hair transformation. Gen AI further empowers customers to express their creativity with the creation of ultra-personalized digital twins in the form of Fantasy Digital Avatars, with fantasy and royal-themed avatars proving most popular.

The report implies that Generative AI proves indispensable for advanced and realistic virtual try-on experiences in the future of beauty. Consequently, Gen AI, having shown its capacity for unprecedented personalisation of the shopping experience, will greatly improve and simplify the shopper journey. Consumers will be able to visualise a plethora of hairstyles, fashion looks, and beauty trends in profoundly personalized ways with this technology.

Perfect Corp.'s report coincides with the latest additions to the company's YouCam suite of apps, specifically making use of Beautiful AI innovations.

According to the company, the new Gen AI app experiences include AI Fashion, AI Magic Avatar, AI Hairstyle, AI Selfie, and YouCam AI Pro. These functionalities allow users to virtually test out varying fashion styles, create strikingly realistic digital twins, visualise novel hairstyles, transition simple photos and selfies into works of art and generate superior quality AI art from text suggestions.

Perfect Corp.'s CEO and Founder Alice Chang commented, "With Beautiful AI, we are transforming the world with digital tech innovations that make the world beautiful. It is exciting to share our newest global trend report highlighting the powerful impact Generative AI will have in the world of beauty and fashion retail. The possibilities for Generative AI are limitless, and as we look to the future, Gen AI is making the customer journey easier and more fun for both consumers and brands."