Progress boosts AI capabilities in latest Sitefinity edition

Progress, an infrastructure software provider, has announced the addition of new and powerful AI capabilities and enhancements to the latest version of Progress Sitefinity. These advancements will further support marketers to hasten the delivery of personalised and impactful digital experiences.

These developments build, upon the existing AI support within the platform, and include features such as AI Propensity Scoring for Conversions and AI-Assisted Content Classification. Specifically, the Progress Sitefinity Insight's customer data platform (CDP) can now automatically identify high, medium, and low segments for each conversion. This will aid teams in refining audience segmentation and activate users with a high likelihood to convert via targeted messaging and campaigns.

Furthermore, the new AI tools integrated with the rich text editor and available for static content types, dynamic modules and media items will provide AI suggestions for classification. Built upon existing taxonomy, this tool can help enhance content performance by increasing discoverability, reusability and relevance. Additionally, upgrades in page editing experience, with the inclusion of the exposed widget toolbox embedded in the new page editor, promise to enhance page editing and accelerate publishing.

Loren Jarrett, EVP & GM, Digital Experience, Progress, stated, "With today's release of Sitefinity, we deliver practical new innovations for building AI-powered experiences and continue to deliver the latest in .NET technology for higher productivity and stronger business outcomes. Organisations today require modern AI-powered digital experience solutions designed for performance, scalability, and operational efficiency, and that is what we are delivering."

Daniel Roth, Principal Product Manager at Microsoft, also commented on the launch, saying "The integration of ASP.NET Core and .NET 8 into Progress Sitefinity 15.1 represents a practical step toward shaping the future of web solutions, where digital experiences are more intelligent, more efficient, and effortlessly adapt to user needs. ASP.NET Core in .NET 8 provides a powerful framework for integrating advanced AI capabilities into these digital experiences."

Progress Sitefinity, a cloud-based, AI-powered, enterprise-grade Content Management System (CMS) built on modern .NET technology offers intuitive content management, personalisation, integrated core CDP capabilities, and a decoupled architecture to enable multichannel content delivery. A part of the Progress Digital Experience (DX) portfolio, Sitefinity supports mid-market and enterprise organisations with the right digital experience tools to drive efficiency and rapid time to value in their digital initiatives.

Over the past year, Sitefinity has garnered multiple industry recognitions from analysts and customers. It was recently named as a Leader in G2's Winter 2024 Grid Report for Digital Experience Platforms (DXP). The Progress DX suite of products was also acknowledged in the 2024 Gartner Magic Quadrant for Digital Experience Platforms (DXP) and as a Customers Choice in the 2023 Gartner Peer Insights Voice of the Customer for DXP report.