Storyteq retains top spot in Gartner's Magic Quadrant for CMP

Storyteq, the marketing technology arm of the Inspired Thinking Group (ITG), has retained its leading position in Gartner's Magic Quadrant for Content Marketing Platforms (CMP) for the second consecutive year in 2024.

The AI-powered content marketing platform was recognised for its ability to expedite robust content optimisation, empowering brands like Heineken, ASOS and M&S to swiftly produce campaign content for distribution across all channels and markets.

Storyteq's platform integrates teams, partners and processes, leveraging AI capabilities to streamline marketing and brand activation. This includes every aspect of marketing from briefing, planning, workflow management, and resource assignment, to automated creative production, Brand Portals, digital asset management, and campaign analytics.

John Kirk, Chief Strategy Officer at ITG, stated, "We're incredibly proud to have been named a Leader in the Gartner Magic Quadrant for the second year running, and see this as a truly phenomenal recognition for our Content Marketing Platform. Storyteq is at the cutting edge of the industry in terms of delivering real asset intelligence – liberating marketers from tired, outdated ways of working through an innovative, tech-powered approach."

In the 2024 Gartner Magic Quadrant for Content Marketing Platforms, Storyteq was singled out for its vision in marketing advertising supply chain optimisation (MASCO). This approach fuses creative, media, and customer insights to facilitate the production of tech-supported agile content.

Andrew Swinand, Group CEO at ITG, added his insight, "I don't see anyone else with the ability to blend production, tech and creativity in the way that we do at ITG, enabling our clients to deliver better work on every channel – at scale, at pace, and while delivering significant savings. We're bringing the next generation of tech-enabled, agile content to brands around the world."

Storyteq has emerged as the technological hub of ITG, founded in 2009 and under the leadership of Andrew Swinand (formerly of Publicis Creative and Leo Burnett US). The company works synergistically with Team ITG, another organ of the group engaged in producing agile marketing content.

Engaged with major household names such as Heineken, ASOS, M&S and many more, Storyteq supports the successful execution of end-to-end omnichannel marketing campaigns globally.

This recent accolade comes after Storyteq's ActiveDAM platform was listed as a Strong Performer in The Forrester Wave: Digital Asset Management Systems, Q1 2024.