Adobe Campaign stories
Campaign management software market to reach $10.2B by 2034
Tue, 23rd Jul 2024
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adobe campaign
The global campaign management software market is set to soar to USD$4.8 billion by 2024 and may reach USD$10.2 billion by 2034, driven by AI and cloud innovations.
Australia, NZ brands scoop Adobe Experience Maker Awards
Wed, 27th Mar 2024
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adobe campaign
Aussie and Kiwi companies lauded at the Adobe Experience Maker awards for their digital innovation, securing three major accolades.
Forrester names Adobe leader in enterprise marketing and campaign management
Thu, 22nd Feb 2018
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adobe campaign
Adobe shines in Forrester’s latest reports, leading in enterprise marketing and campaign management, acclaimed for top scores in current offering and strategy.
Cadence is key to being heard - Fairfax Media CMO
Tue, 30th May 2017
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adobe campaign
Changes in the media industry are forcing organisations like Fairfax Media to rethink their business strategy and monetisation methods.
It’s not just about the weather: put your emails in context
Tue, 10th May 2016
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adobe campaign
Digitally empowered customers crave context and are shying away from the mass-marketing approach to email offers. It's time for a different approach.