CMOtech India - Technology news for CMOs & marketing decision-makers
India

Customer Journey Stories

Indian Stories

Customer Journey stories

Global Stories

Customer Journey stories

Adobe adds AI discovery tools to Commerce catalogue
Marketing Technologies

Adobe adds AI discovery tools to Commerce catalogue

AI shopping tools are getting richer product data as Adobe Commerce exposes catalogues to chatbots, aiming to improve discovery and accuracy.

By Sean Mitchell • 4 min read • 2 days ago
Asia-Pacific travellers face confidence gap in bookings
Marketing

Asia-Pacific travellers face confidence gap in bookings

Travel brands may need to win confidence, not just attention, as 60% of Asia-Pacific consumers say they feel sure about choosing a destination.

By Regine Laguilles • 4 min read • Last week
Ducati links AI configurator to Multistrada V4 output
Manufacturing

Ducati links AI configurator to Multistrada V4 output

Customers can now push customised Multistrada V4 choices straight to Ducati's Borgo Panigale line, tightening the link between sales and assembly.

By Sean Mitchell • 4 min read • Last week
Fresh perspective: New Gentrack CTO on AI-driven utility future
Software-as-a-Service

Fresh perspective: New Gentrack CTO on AI-driven utility future

AI tools could cut utility costs and reduce customer friction as Gentrack's new Chief Technology Officer pushes a more proactive service model.

By Donovan Jackson • 6 min read • Last week
Adactin teams up with Cyara on IVR testing in Australia
Digital Transformation

Adactin teams up with Cyara on IVR testing in Australia

Government agencies and enterprises in Australia gain tighter checks on AI-led contact centres as Adactin adds Cyara's IVR testing platform.

By Mark Tarre • 4 min read • Last week
Agentic AI-facilitated spending to hit USD $3.35tn by 2030
Data Protection

Agentic AI-facilitated spending to hit USD $3.35tn by 2030

Household budgets are set to be reshaped as AI agents steer purchases worth USD $3.35tn by 2030, WARC and PHD say.

By Mark Tarre • 4 min read • Last week
2026 holiday predictions: The evolving customer journey
Digital Transformation

2026 holiday predictions: The evolving customer journey

Rising fraud, shipping costs and AI-driven shopping are set to squeeze retailers' margins this holiday season unless customer data improves.

By Edmund Ng • 4 min read • Last week
Overtime & Authvia join up on receivables payments
Software-as-a-Service

Overtime & Authvia join up on receivables payments

Receivables teams could cut friction as the joint platform lets consumers settle balances during the same voice, SMS or digital exchange.

By Mark Tarre • 4 min read • Last week

Stories from Other Regions

Customer Journey stories

Elemental Concept expands to Australia with CX model
Data Analytics

Elemental Concept expands to Australia with CX model

The consultancy is betting that Australian buyers will back a decision-led CX model as brands struggle to prove revenue gains from journey redesigns.

By Sofiah Nichole Salivio • 4 min read • Yesterday
Social media reshapes Australians' shopping habits
Digital Transformation

Social media reshapes Australians' shopping habits

Six in ten Australians now act on products they see on social platforms, underscoring a shift in how brands must win buyers online.

By Sean Mitchell • 4 min read • 3 days ago
Quontic links Alkami & MANTL to lift digital uptake
Digital Transformation

Quontic links Alkami & MANTL to lift digital uptake

New account holders are moving into online banking faster, with Quontic lifting immediate digital uptake to the mid-70% range after the link-up.

By Karen Joy Bacudo • 4 min read • Last week
The Marketing Centre bets on fractional CMO growth
Digital Transformation

The Marketing Centre bets on fractional CMO growth

Smaller businesses could gain board-level marketing expertise without full-time pay as demand grows for flexible senior leadership.

By Regine Laguilles • 4 min read • Last week
AI becomes product discovery tool in Southeast Asia
Marketing Technologies

AI becomes product discovery tool in Southeast Asia

A quarter of Southeast Asian shoppers now use generative AI, but friends, family and online reviews still carry more weight at checkout.

By Regine Laguilles • 4 min read • Last week
QuoteCheck wins Insurance Business 5-star tech nod
Risk & Compliance

QuoteCheck wins Insurance Business 5-star tech nod

The recognition highlights growing insurer demand for tools that curb building repair claim inflation, with users reporting 10% to 12% savings.

By Sean Mitchell • 4 min read • Last week
Tracksuit buys Hall to boost AI brand visibility tracking
Software-as-a-Service

Tracksuit buys Hall to boost AI brand visibility tracking

Marketers can now measure how AI systems rank their brands after Tracksuit added Hall's visibility tool to its tracking platform.

By Sean Mitchell • 4 min read • Last week
Australian retailers back AI shopping as trust lags
Customer Relationship Management

Australian retailers back AI shopping as trust lags

Australians remain wary of AI at checkout, with 64% uneasy about letting systems buy on their behalf despite rapid retailer investment.

By Karen Joy Bacudo • 4 min read • Last week
Retailers lag on core system integration, survey finds
Customer Relationship Management

Retailers lag on core system integration, survey finds

Fragmented systems are squeezing margins and slowing decisions for most direct-to-consumer brands, according to a survey of retail leaders.

By Sean Mitchell • 4 min read • Last week