CMOtech India - Technology news for CMOs & marketing decision-makers

Digital Marketing stories - Page 19

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Salesforce kicks off 2017 with major new Spring release
Fri, 20th Jan 2017
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data analytics
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martech
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partner programmes
Salesforce recently made their release notes officially available, and there is little doubt that Spring ’17 is a big update.
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An app for ads on your phone? Kiwi company spreads its wings
Tue, 17th Jan 2017
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martech
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digital marketing
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advertising
​Who would have thought that people would be willing to download an app that displays ads on their phones? Postr has secured $3m investment into APAC.
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Pure SEO helping businesses climb the ladder of search results
Tue, 17th Jan 2017
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martech
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google
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digital marketing
Search engines. A crucial feature of the modern era – fail to master their ins and outs and you essentially fail to do business. Here's a solution.
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Grumpy tech guy: Google marketing
Mon, 28th Nov 2016
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google
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digital marketing
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chromecast
Okay, so I get that NZ is a pimple at the arse end of the world and that we're never going to be a priority for Google.
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The top 7 marketing tools and apps for Salesforce
Thu, 24th Nov 2016
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data analytics
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martech
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cdp
We've chosen the top 7 tools & apps for Salesforce users to consider when it comes to marketing and marketing automation.
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2016 sees TechDay double in size – our highlights for the year
Mon, 21st Nov 2016
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martech
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digital marketing
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techday
We got a full head of steam up following the digital-only decision last year, and we certainly haven’t slowed that train of growth in 2016.
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Invite us to your party and we'll publish a story #PartyWatch
Fri, 18th Nov 2016
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martech
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digital marketing
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techday
TechDay's #PartyWatch offers free festive publicity; simply share your Christmas bash invites and tales with us!.
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Gartner: Use dashboards to move beyond messy data
Tue, 1st Nov 2016
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saas
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data analytics
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martech
Can dashboard providers help marketers wrangle messy data? Check out our new Market Guide for answers. #marketingdata #datamanagement.
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Aussie MarTech innovator wins big in the GC
Thu, 27th Oct 2016
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martech
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digital marketing
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blirt
Blirt, a leading MarTech group, has been recognized for its innovation by winning the Mayor's Innovation GC Award at the Gold Coast Business Excellence Awards.
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New business incubator set to help Kiwi companies grow marketing efforts
Tue, 18th Oct 2016
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digital marketing
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accelerator
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inbound marketing
T'is the season for accelerator programmes, with the launch of a new incubator designed to help SMBs and Kiwi companies grow their marketing efforts.
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Hi-tech Kiwi businesses need to be 'more adventurous' with marketing
Mon, 17th Oct 2016
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martech
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digital marketing
New Zealand's hi-tech industry needs to focus on sales efficiency to grow, says new Market Measures report.
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Survey finds publishers better than non-publishers on every measure of ad effectiveness
Thu, 13th Oct 2016
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digital marketing
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techday
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digital advertising
A recent survey has made it clear – digital ads on publishers’ websites get more attention from readers and have a bigger impact on brand lift.
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Gartner asks: Is your brand too self-involved?
Mon, 10th Oct 2016
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digital marketing
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analyst report
It’s time to get our heads out of the river. To earn customers for life, marketers need to look beyond themselves.
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The eight product lines that make up Salesforce
Tue, 4th Oct 2016
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crm
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uc
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data analytics
Discover the eight diverse 'Clouds' powering Salesforce's rise as a titan in cloud-based enterprise solutions since 1999.
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Taupo tech success story great news for regional economies
Wed, 21st Sep 2016
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martech
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digital marketing
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traff1k d1g1tal
Traff1k D1g1tal has become one of the country's latest international success stories, and now the company has been recognised by Amy Adams.
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Cutting edge tech marketing: Google, Adobe and Facebook come out on top
Fri, 16th Sep 2016
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data analytics
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martech
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cdp
Google, Adobe, Facebook, Marketo and Salesforce lead the way when it comes to ‘cutting edge’ marketing technology vendors, IDC says.
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Zscaler shows APAC commitment through new senior marketing manager hire
Wed, 14th Sep 2016
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cybersecurity
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digital marketing
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zscaler
Zscaler bolsters APAC focus with IT vet Chris Stephens as the new senior marketing manager, highlighting its investment in regional growth.
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Adobe CEO speaks about digital disruption at Symposium
Thu, 1st Sep 2016
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martech
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digital marketing
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adobe
At Adobe Symposium, CEO Shantanu Narayen champions digital experiences as transformative, stressing 'experience' as a business edge.
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Why you’re better at digital marketing than you think
Tue, 23rd Aug 2016
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martech
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digital marketing
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digital age
As a marketer, if you believe you’re falling behind & others are more adept, you may be giving them credit for your own knowledge.
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Hyland launches marketing portal to help channel partners keep OnBase
Mon, 22nd Aug 2016
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martech
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partner programmes
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digital marketing
Hyland's new initiative aims to bring partners, consulting & marketing together as it launches the OnBase marketing portal for ANZ channel partners.