Generation Z stories
Cost-of-living pressures reshaping customer spending
Yesterday
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generation z
Digital ordering and payment options are influencing behaviour, with more people using QR codes to avoid awkward money conversations with friends.
UK consumers step up cross-checking as AI use grows
2 days ago
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generation z
UK consumers are embracing AI tools but trust is splintering, with most cross-checking search, social and brand sites before deciding.
UK retailers warned over £1.05bn surge in gift returns
3 days ago
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generation z
UK retailers brace for GBP £1.05bn in post-Christmas returns as fashion fit woes, social commerce and ageing habits strain logistics.
AI agents go mainstream in Singapore sales teams
4 days ago
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generation z
AI agents are rapidly entering Singapore sales teams, with 80% already using AI tools as leaders turn to automation to ease admin pressures.
Gen Z more likely to engage with phishing than Boomers
Last month
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generation z
Gen Z click on phishing links nearly three times more than Baby Boomers, despite heavier use of multi-factor authentication, Yubico finds.
UK daters embrace AI romance as scams & loneliness rise
Last month
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generation z
Lonely UK daters increasingly turn to AI companions even as romance scams surge, with rising losses and growing trust in chatbots over humans.
Exactly.com cuts fees as it targets UK SME payments growth
Last month
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generation z
Exactly.com trims processing fees after 23% turnover rise, targeting UK SMEs with local acquiring and lower-cost eCommerce payments.
Logitech G predicts five key shifts in gaming for 2026
Last month
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generation z
Logitech G tips 2026 as a turning point, with blockbusters, ageing gamers, creators and cosy live-service worlds reshaping how we play.
Gen Z ‘lily padding’ forces UK employers to rethink careers
Last month
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generation z
Gen Z ‘lily padding’ is pushing UK employers to ditch rigid promotion ladders and design flexible, personalised career paths to retain staff.
How AI helps neurodivergent professionals showcase their strengths
Last month
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generation z
AI tools like Copilot are helping neurodivergent professionals cut cognitive load, boost confidence and turn difference into leadership strength.
Employers say UK graduates work-ready despite job gap
Last month
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generation z
Most UK employers say graduates are work-ready, but recruiters warn flawed hiring systems are locking thousands of young people out of jobs.
Indian banks pivot loyalty points to travel experiences
Last month
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generation z
Indian banks are overhauling loyalty schemes, swapping cashback for travel, lounges and lifestyle perks to lure Gen Z and affluent cardholders.
AI & value reshape 2026 guest engagement in hospitality
Last month
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generation z
AI-driven personalisation and shifting notions of value will set the pace for hospitality guest engagement in 2026, Paytronix predicts.
Game review: Mortal Kombat: Legacy Kollection (PS5)
Last month
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generation z
Mortal Kombat: Legacy Kollection is a bloody nostalgia trip on PS5, mixing classic arcade brilliance with some truly dire spin-offs.
Jaded London hires Verde to fuel £100m SEO growth push
Last month
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generation z
Jaded London taps Verde Digital for an SEO overhaul as it chases GBP £100 million in revenue and ramps up global streetwear expansion.
Gen Z staff embrace regular feedback to drive growth at work
Last month
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generation z
Gen Z workers want frequent, constructive feedback and mentorship, overturning myths that younger staff are too fragile for criticism at work.
UK savers turning to AI as average investments rise
Last month
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generation z
UK savers using AI for financial advice now invest an average of GBP £2,354.60, with Gen X and Boomers committing the most.
Australians turn Boxing Day focus to essentials, safety
Fri, 26th Dec 2025
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generation z
Australians are reshaping Boxing Day, prioritising essentials, thrift and online safety over impulse spending amid cost-of-living strain.
Young Australian men swap pub nights for online gaming
Mon, 22nd Dec 2025
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generation z
Young Australian men are ditching pub nights for online gaming, as new research shows digital hangouts now rival bars for socialising.
Gen Z trust creators over brands for tech decisions
Fri, 12th Dec 2025
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generation z
Gen Z now trust online creators over tech brands, reshaping how phones, wearables and smart home devices are discovered and bought.