Online marketing stories

HeterMedia has enhanced hybrid meetings at its new Hong Kong office with Sennheiser’s TeamConnect Ceiling 2 microphones and TC Bar M conferencing devices for clearer collaboration.

In Marketing We Trust secures seven major clients including Grab and OCBC, expands APAC team with senior hires to boost media, SEO, and data services.

MARS brightened Auckland's winter with Skittles Cloudz launch, transforming Britomart Station and MetService for a vibrant commuter experience.

Taboola advises SMBs to prepare early and use targeted strategies to succeed in Amazon Prime Day 2025, running from 8-14 July as a four-day event.

Maplin’s AI-driven ad strategy has powered a 17% profit rise and 14.2% revenue growth, outpacing UK online retail averages significantly in the past year.

Taboola’s new Predictive Audiences tool boosts advertiser ROI by up to 270%, using AI to target high-converting users across its network.

Jellyfish has unveiled an AI-driven media platform aimed at revolutionising in-house marketing, promising a 65% cut in campaign launch times.

A study led by Japanese academics reveals that offline coupons significantly outperform online ones in driving consumer engagement and redemption rates.

Research by Storyblok reveals 93% of marketers and developers dissatisfied with their CMS, citing integration shortcomings and outdated content as key issues.

Kantar's Marketing Trends 2025 report reveals consumer distrust in AI ads, urging brands to prioritise transparency and inclusivity as key strategies for the future.

Rome2Rio names travel industry veteran Wendy Olson Killion as new CEO to spearhead its vision for global trip planning and platform growth.

A Nest Commerce report highlighting the usefulness of brand building in the digital world shows that full funnel performance eclipses traditional performance-only marketing, eliciting a 31% YoY ROAS boost for brands.

Email click-through rates have dropped since 2022 due to over-reliance on marketing automation and insufficient data-driven strategies.

Bonzai's CEO Rahul Pandey shares insights on the company's decade-long journey and plans for global expansion in digital advertising.

Hari Valiyath, who is the Co-Founder and Chief Business Officer at Pixis, joins us today to tell us more about Pixis and some of his thoughts on AI.

As an omnichannel loyalty, promotions, and subscription tool, me&u Engage influences customer behaviour along their purchasing journey.

Waitrose has teamed up with CitrusAd to overhaul its online advertising strategy, promising personalised ads for customers.

On average, customers connect with brands on ten different channels, making customer journeys increasingly complex.

Manhattan is completing the digital unification of distribution and logistics, where they come together in the physical world.

Online international marketplace sales are growing rapidly and present significant growth opportunities for Australian brands.