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Trust as a measurable asset for CMOs in the age of AI

Customer Experience

Trust as a measurable asset for CMOs in the age of AI

As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.

By Geoff Main • 7 min read • Wed, 18th Mar 2026

International Women's Day: What real equity looks like in business

Partner Programmes

International Women's Day: What real equity looks like in business

On International Women's Day 2026, 'Balancing the scales' means redesigning business systems, not branding equity as a one-day campaign.

By Geoff Main • 3 min read • Thu, 5th Mar 2026