CMOtech India - Technology news for CMOs & marketing decision-makers

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Unleash the potential of AI and elevate customer-centric marketing
Yesterday
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public cloud
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cx
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aws
Transformative Gen AI could revolutionise customer-centric marketing, allowing more personalisation and efficiency, states Rio Longacre, Managing Director at Slalom.
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Aryza Group announces strategic partnership with Dotdigital
Yesterday
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martech
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cx
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cdp
Aryza Group allies with Dotdigital to redefine customer experience in credit and debt management, combining their robust software solutions to ensure seamless, personalised, and secure cross-channel interactions.
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The rise of the brand centric approach in the MVNO market
2 days ago
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big data
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bi
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data analytics
MVNO market value projected to reach $167.7bn by 2034, driven by a surge in non-telco brands entering the mobile service arena amid technological advancements.
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Artificial Intelligence and the Retail Personalisation Revolution
Last week
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cx
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martech
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cdp
AI-powered retail personalisation is stepping up. Aiming for true one-to-one custom experiences, the industry leans into predictive AI, driven by robust data, to stay competitive.
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Adobe reveals new AI-powered mobile app, Adobe Express
Last week
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martech
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video
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creative technologies
Adobe unveils its AI-powered mobile content creation app, Adobe Express, optimising social content creation with innovative features like Text to Image and Generative Fill.
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GitLab unveils Duo Chat for simplified AI-powered DevSecOps workflows
Last week
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app development
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web development
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compliance
GitLab Inc. unveils its new AI-powered tool, GitLab Duo Chat, enhancing DevSecOps workflows and developer productivity; new AI security measures also introduced to address privacy concerns.
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Celigo teams up with TikTok Shop to boost ecommerce efficiency
Last week
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cx
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martech
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cloud services
Celigo partners with TikTok Shop in response to a growing trend of consumers using TikTok for product research, as they aim to help retailers better synchronise and manage valuable data across various applications.
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Anastasia Nyrkovskaya makes history as Fortune Media's first female CEO
Last week
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leadership
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kpmg
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global expansion
Anastasia Nyrkovskaya charts history at Fortune Media, becoming the first female CEO and spearheading the media giant's digital transformation and global expansion.
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Formlabs unveils Form 4 range, revolutionising professional 3D printing
Last week
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microsoft
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printing
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3d printing
Formlabs unveils its most advanced 3D printers, Form 4 and Form 4B, offering five times faster printing speeds and breakthrough technology.
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NAB Show 2024: Harnessing GenAI for media's next frontier
Last week
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digital transformation
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ml
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ai
The NAB Show 2024 illuminated the potential of General AI (GenAI) in media but also highlighted the gap between its hype and readiness, with Qvest pointing the way forward.
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DoubleVerify launches brand safety tool for TikTok advertisers
Last week
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gaming
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technology gifts
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travel
To aid TikTok marketers, DoubleVerify rolls out a brand safety tool introducing 16 additional suitability categories, enhancing precision and protection for advertisers in aligning with suitable content.
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Digital brand building overtakes performance-only marketing
Last week
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branding
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online marketing
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google
A Nest Commerce report highlighting the usefulness of brand building in the digital world shows that full funnel performance eclipses traditional performance-only marketing, eliciting a 31% YoY ROAS boost for brands.
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Adobe set to revolutionise video production with new AI tools
Last week
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video
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martech
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ai
Adobe is set to revolutionise video creation with its new generative AI tools within Premiere Pro, streamlining workflows and facilitating seamless object editing in scenes.
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Google's Privacy Sandbox causes 30% ad revenue drop for cookieless Chrome users
Last week
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google
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privacy
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chrome
Google's Privacy Sandbox has triggered a significant 30% dip in ad revenue for Chrome users who don't use cookies, indicating a crucial shift towards privacy-oriented digital advertising.
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Qvest unveils AI adoption strategies in top media companies at NAB
Last week
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digital transformation
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digital entertainment
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ai
Qvest has shared key findings about AI integration strategies among Fortune 1000 companies in the media, broadcasting, and entertainment sectors during the 2024 NAB Show keynote.
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Wolt expands tailored ad service to aid partner growth
This month
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cx
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martech
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advertising
Wolt enhances partner growth by launching its dedicated ad service, Wolt Ads, offering tailored strategies for both small independent businesses and international brands.
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Exclusive: How BirdDog is shaking up the broadcasting industry
This month
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digital entertainment
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ai
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broadcasting
Melbourne-based BirdDog is revolutionising the broadcasting industry with its pioneering use of Network Device Interface (NDI) technology.
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Four ways Automatic Content Recognition data unlocks advertising success
This month
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martech
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cookies
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advertising
Marketers harnessing ACR technology to understand Asia-Pacific consumer habits in real-time, offering targeted ads and optimised engagement strategies, amid third-party cookie depreciation.
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The rising threat of search engine ad abuse
This month
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malware
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phishing
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martech
Search engine ad infrastructure is increasingly being exploited by cyber criminals for phishing scams, posing a growing threat to global internet users and firms, a BlueVoyant report reveals.
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SmartBear appoints Kevin Foster as Senior VP of Growth Marketing
This month
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ai
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iot
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micro focus
Software development firm, SmartBear, welcomes Kevin Foster as Senior Vice President of Growth Marketing, leveraging his 25 years' experience to drive global growth.
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Survival of the fittest: Indie agencies facing the AI battle
This month
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microsoft
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app development
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low-code
As major networks invest heavily in AI, indie advertising firms are playing catch-up, leveraging cost-effective tools and their nimbleness to stay competitive in an increasingly automated industry.
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Workday enlists rock icons for inventive 'Rock Star' campaign
This month
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ai
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advertising
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workday
Workday launches a global ad campaign featuring rock stars Gwen Stefani, Travis Barker, and Billy Idol, aiming to reclaim the term 'rock star' for top business performers while highlighting its AI-driven enterprise platform.
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Rad partners with Sony to revolutionise content distribution on TVs
This month
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blockchain
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creative technologies
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rad
Rad, in collaboration with Sony Electronics, is set to break new ground in content distribution, offering a high-tech platform for creators to publish and monetise content on Sony Bravia TVs.
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Brands struggling with first-party data strategies
This month
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cx
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martech
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cdp
A new study reveals major shortcomings in brands' first-party data strategies, limiting customer experience personalisation amid evolving privacy norms.