Canela Media expands Brightcove partnership for streaming
Canela Media has expanded its partnership with Brightcove to enhance and power its streaming service.
Brightcove's video technology, which has received an Emmy Award, will support Canela Media in improving its streaming capabilities, scaling its services, and increasing audience engagement. This expanded relationship is aimed at fostering growth for Canela Media with a specific focus on multicultural audiences.
Canela Media, which serves more than 60 million unique users, offers genuine content primarily aimed at U.S. Hispanic audiences. With over 35,000 hours of content available, the company is already recognised for delivering culturally relevant content through its AVOD platform, Canela.TV. The choice to further collaborate with Brightcove will assist in reaching broader audiences.
Peter Gonzalez, Chief Technology Officer at Canela Media, commented on the development: "Brightcove is a leader in the space so expanding our relationship was a natural choice. Brightcove's modular, API-driven architecture allows for scalable integrations across their suite of products that can quickly be brought to market as Canela Media expands our vast content offerings."
Gonzalez further noted the benefits already being leveraged from Brightcove's technologies: "We are already taking advantage of Brightcove's server-side ad insertion (SSAI), video transcoding, and content distribution capabilities to expand our reach and engagement with viewers."
"Speed to market is essential and Brightcove's scalable and proven capabilities, backed by expert professional services, are helping Canela add new features to our Direct-to-Consumer applications, fostering innovation that delights our viewers."
Brightcove's Media Studio, along with its insights and analytics tools, is designed to empower media customers to better engage their audiences through adaptable, reliable, and intelligent solutions that strengthen subscriber loyalty and enhance content monetisation and business growth.
