Cloudinary launches AI agents for media management
Wed, 6th May 2026 (Today)
Cloudinary has launched a suite of AI agents for visual media management and brand governance. The tools are now generally available to customers.
The new product, Cloudinary Agents, is aimed at teams managing large volumes of images and video across digital asset management, search, moderation and workflow processes. The agents can be used individually or together, with each one connected to existing systems through application programming interfaces.
The launch adds an agent-based layer to Cloudinary's digital asset management offering. Built on Model Context Protocol servers introduced to the digital asset management market in 2025, the system is designed to connect with software already used by large organisations.
Five agents
The suite includes five agents with distinct roles. Taxonomy Agent is designed to classify and organise asset libraries automatically, while Search Agent lets users find approved and licensed assets through natural-language queries in multiple languages.
Workflow Agent creates media workflow automations from natural-language prompts, covering processes from content ingestion to distribution. Moderation Agent reviews user-generated, partner and marketplace content against brand rules and can flag, reject or approve material automatically.
Coordinator Agent directs activity across the other tools. Users can describe a task in plain language, and the coordinator will call on the relevant agent or combination of agents, according to Cloudinary.
Cloudinary is targeting visual media teams dealing with growing content libraries, rising publishing demands and tighter controls over brand consistency. The agents are intended to address practical issues including inconsistent tagging, slow asset discovery, manual review workloads and fragmented workflows across marketing technology systems.
Market focus
Cloudinary serves brands managing large image and video libraries for websites, apps and campaigns. It says it has more than three million users and 11,000 customers, including Adidas, Etsy, Fiverr, Grubhub, Mattel, Minted, Paul Smith and Zalando.
The announcement reflects a broader shift in enterprise software as suppliers add AI agents to operational systems rather than limiting automation to narrower, single-purpose tools. In Cloudinary's case, the focus is on media operations, where assets often need metadata, approval status, licensing information and brand checks to move through production and publishing workflows.
By linking the new tools to connected systems rather than a single repository, Cloudinary is positioning the product for companies that do not want to replace existing software stacks. The agents can access assets, trigger workflows and apply brand standards across connected environments at scale, the company says.
The approach also highlights the growing importance of interoperability in digital asset management and marketing systems. Large organisations often run multiple tools for content production, eCommerce, campaign management and publishing, leaving media teams reliant on manual handoffs and duplicated checks.
Cloudinary says the agents were designed for those higher-volume, multi-step processes. It describes the offering as a governed system for teams that need automation without giving up oversight of approvals, process controls and compliance.
Rob Daynes, General Manager, Assets, Cloudinary, outlined the company's view of the pressures facing media teams.
"Visual media teams are under enormous pressure - more content, more channels, more complexity, and the same or fewer resources to manage it all," said Rob Daynes, General Manager, Assets, Cloudinary. "To deliver real value to customers, agents need the right foundation, and that's exactly where Cloudinary stands apart. Our DAM was designed to be intelligent from the ground up: AI-powered, metadata-rich, and architected for the governed, multi-step workflows agents require. Cloudinary Agents don't just sit on top of a content repository - they're powered by a DAM purpose-built for this moment."