FPT & Sitecore launch AI-powered eCommerce platform

FPT and Sitecore have announced the launch of an AI-powered eCommerce accelerator called ON.E.

The new platform aims to expedite the time-to-market, enhance development efficiency, and provide a tailored solution for retailers worldwide. ON.E is powered by Sitecore's OrderCloud APIs, a flexible and scalable headless architecture that enables seamless shopping experiences across various channels, and FPT's technological expertise and extensive delivery experience.

FPT has integrated ON.E with a suite of pre-built components, composable designs, and industry-specific customisations to bolster digital commerce success. This integration reportedly reduces the time-to-market by over 30% and cuts costs by up to 55%. The included advanced AI assistant offers intelligent, data-driven recommendations to optimise eCommerce strategies, using a large language model to analyse user behaviour and synthesise recommendations from multiple engines.

Pham Minh Tuan, FPT Corporation Executive Vice President and FPT Software Chief Executive Officer, commented, "The rapid evolution of digital commerce and AI adoption have opened up new opportunities while also requiring innovative approaches. ON.E marks a significant leap forward in how AI can transform traditional software development, enabling retailers to launch digital storefronts with unmatched speed and efficiency. This aligns with FPT and Sitecore's shared commitment to accelerating digital transformation and enhancing the consumer experience."

Joey Lim, Sitecore Asia-Pacific President, added, "Our partnership with FPT is critical to our ongoing success in the Asia-Pacific region, and we are thrilled to be working with them in the US market. The Sitecore OrderCloud product is a key part of our digital commerce solutions, and we believe the integration with FPT's ecommerce platform ON.E will bring tremendous value to retailers seeking a competitive advantage."

In its initial roll-out year, ON.E will concentrate on key markets in the Asia-Pacific region and the United States. The platform is set to cater to all industries but will initially focus on high-demand retail sectors such as electronics, beauty and personal care, and groceries. Both FPT and Sitecore have a history of significant success in these sectors.

The collaboration between FPT and Sitecore began in 2015, with FPT becoming a Sitecore Platinum Partner in Asia-Pacific, consistently delivering digital solutions throughout the region. The partnership reinforces the strength of FPT's presence in the digital commerce space and underscores Sitecore's ongoing commitment to expanding its market reach.