GumGum names Niall Hogan as JAPAC General Manager

GumGum, a leading contextual-first global digital advertising platform, has recently announced the appointment of Niall Hogan as General Manager for the JAPAC region, covering Japan, Australia, and the Asia Pacific. Effective immediately, Hogan's new role marks a strategic move by GumGum to enhance their presence and operations in these key markets.

In his new capacity, Hogan will oversee Sales, Customer Success, and Operational Delivery for GumGum’s media advertising business across Japan, Australia, New Zealand, Singapore, and other emerging markets within the JAPAC region. He will lead a team of over 100 professionals with a primary objective to drive revenue growth while maintaining GumGum’s status as a premier supplier of contextual, creative, and attention-based advertising solutions.

Hogan’s core mission involves navigating the ever-evolving digital landscape and addressing the increasing concerns surrounding privacy and government regulations. He aims to position GumGum’s Mindset Platform as the leading solution for Contextual, Creative, and Attention media buys. By collaborating closely with regional leaders in Japan, Australia, and Southeast Asia, Hogan plans to solidify GumGum’s standing as the foremost contextual media partner for advertisers and agencies.

"I'm thrilled to join GumGum and lead its JAPAC operations during such a transformative period in the digital advertising landscape," Hogan remarked. "As the industry continues to evolve rapidly, I aim to position GumGum as the ultimate choice for advertisers and agencies navigating this dynamic terrain. By harnessing the power of GumGum's innovative Mindset Platform, we are committed to delivering unparalleled results and insights. Together with our talented team, we aim to shape the future of contextual-first advertising, where relevance and engagement co-exist with privacy and consumer trust.

Hogan brings extensive experience to his new role at GumGum. He has successfully launched and scaled four separate media and tech companies across two continents. Notably, Hogan was the first non-US hire at Integral Ad Science (IAS), where he spearheaded the launch and growth of their business in the UK and Southeast Asia. Most recently, he served as the first APAC employee at Ogury, establishing the company as a leading privacy-first solution provider in the region.

Sorrel Osborne, Head of Media, APAC at GumGum, expressed enthusiasm for Hogan's addition to the team. "We are excited to welcome Niall to the GumGum family. With his wealth of experience and proven track record in spearheading successful ventures across diverse markets, we are confident that Niall will play a pivotal role in driving our expansion efforts in the rapidly evolving Asia-Pacific region. His strategic vision and leadership will undoubtedly strengthen our position as the leading contextual and attention measurement platform, delivering exceptional value to both our clients and partners."

GumGum, founded in 2008 and headquartered in Santa Monica, California, is a global digital advertising platform that centres on contextual advertising without the use of personal data. The company's approach is based on understanding a consumer's active frame of mind rather than their behaviour, with a goal to build a more equitable and safer future for consumers, publishers, and advertisers. Operating in 19 markets worldwide, GumGum continues to expand its footprint and influence in the digital advertising industry.