NewsCubby launches free My Day planning tool online

NewsCubby has launched a free personal planning feature, My Day, on its website. It forms part of a broader service that combines news discovery with daily information tools.

Users can create a free account, choose the news topics they want to follow and use My Day to enter appointments, make to-do and shopping lists, save items for later and customise daily cards. Members can also set My Day as their start page instead of the news homepage.

Founded by Josh Kaplan and operated by Tastic Consumer Brands, NewsCubby is positioning the service as a mix of news aggregation and personal organisation. The site presents headlines from news organisations around the world and sends readers to the original publisher when they click on a story.

The launch makes the free My Day product publicly available, while other parts of the company's plans remain in development or testing. These include My Day Pro, a feature called Cubby AI Assistant and a broader phone experience that is still in private testing.

The live version of My Day is based on manual entry rather than links to outside calendars or automated reminders. Users add appointments themselves, while to-do and shopping lists are created directly on the site.

NewsCubby drew a distinction between those current tools and the functions planned for later versions. Planned additions include calendar connections, personal reminders, the ability to follow selected stocks and sports teams, and assistant-led help with lists, appointments and everyday tasks.

Some of the site's information features have defined limits. Local weather uses U.S. ZIP codes and information from the National Weather Service, while airport alerts rely on U.S. airport information from the Federal Aviation Administration.

That means some travel information may not provide a complete picture. An airport notice does not establish the status of every flight using that airport, and individual flight information depends on the available provider.

Travellers should also confirm changes with their airline. Sports coverage likewise depends on provider access, with no guarantee of coverage for every sport or of live scores.

NewsCubby's approach reflects an attempt to keep users on a single service for several routine tasks during the day. Alongside news headlines, the site offers weather, flight information, airport alerts and sports information, while My Day is intended to keep a user's own plans in the same place.

Kaplan described that model in personal terms. "Josh Kaplan started NewsCubby for his own needs. He is now building it into a daily companion: something people can turn to on their phone or computer to stay informed, keep their plans in view and get help with the day ahead," he said.

The service is designed to cover different moments in a user's day, moving from headline browsing to personal planning as needed. Readers can catch up quickly on the news, then return to their lists or appointments within the same account.

At present, the website appears to be the main public product. NewsCubby said an Android app is listed on Google Play, but the wider My Day phone experience has not yet been released publicly.

The business model also includes advertising. Linked publishers set their own access requirements for articles reached through the platform, which means users may still encounter paywalls or other restrictions after clicking through to outside news sites.

The company presented the launch as an early stage in a broader build-out of personal tools around its news service. "Free My Day is live on the website. An Android app is listed on Google Play; the expanded My Day phone experience remains in private testing before public release," Kaplan said.