NP Digital acquires SearchGuru to bolster APAC market presence

NP Digital, a global specialist in performance marketing, has revealed its agreement to acquire SearchGuru, reinforcing its presence in the Asia-Pacific (APAC) market. This strategic move aims to enhance NP Digital's service offerings and expand its footprint in the region.

With established offices across high-demand markets including Australia, India, Malaysia, Singapore, and Hong Kong, this acquisition brings an additional 120 digital marketers to NP Digital's already 270-strong APAC team. This alliance aims to unlock new opportunities for synergy and market penetration, the compan shared in a statement.

SearchGuru, recognised for its market-leading reputation and proven track record, has been instrumental in delivering business performance for notable brands such as Club Med, Nespresso, Maybank, and DHL across Asia. The integration of SearchGuru’s expertise in in-market SEO, paid media, creative capabilities, and top-tier talent is set to bolster NP Digital’s portfolio significantly.

The strategic alignment between NP Digital and SearchGuru will facilitate the combined entity in offering a comprehensive suite of performance marketing solutions encompassing media, creative, content, conversion rate optimisation (CRO), and data. By leveraging NP Digital’s robust technology stack alongside SearchGuru’s experience in the Asian markets, the partnership is expected to deliver exceptional value and return on investment (ROI) to clients across key verticals such as finance, insurance, travel, and beauty.

Dan Kalinski, Managing Director of APAC at NP Digital, expressed enthusiasm about the acquisition, stating, "NP Digital's agreement to acquire SearchGuru marks an exciting chapter in our journey. We are eager to welcome SearchGuru to the fast-growing NP Digital family. This collaboration strengthens our foothold in the APAC region, affirming our commitment to serving our clients with unparalleled innovation and excellence in performance marketing. By synergising our expertise, resources, and unwavering dedication, we're poised to push the boundaries of what's possible in the digital marketing landscape and deliver greater value and impact to our clients' businesses."

Larry Lim, CEO of SearchGuru, shared similar sentiments about the acquisition. "It's been an amazing journey growing from a local 4-man agency to a regional player with over 120 specialists while delivering 11 consecutive years of revenue growth in the process. Joining NP Digital will elevate us further to the global stage, while simultaneously allowing us to also tap into their vast industry skill set and experience, in-house tools, and established processes," he remarked.

Mike Gullaksen, CEO of NP Digital, reaffirmed the company’s commitment to its customers through this acquisition. "This acquisition reaffirms our commitment to customers by expanding and diversifying our APAC talent and capabilities, better enabling us to support their needs and take advantage of new opportunities around the globe. Integrating SearchGuru into our ecosystem not only expands our industry-leading scale and expertise but now enhances our ability to empower APAC businesses with cutting-edge digital strategies and measurable results culturally and geographically," stated Gullaksen.

NP Digital, founded by renowned marketing expert Neil Patel, has consistently been a disruptive force in the performance marketing space. The company is known for its consultative approach to marketing, building meaningful partnerships with some of the world’s most prominent Fortune 500 brands as well as mid-sized, direct-to-consumer challenger organisations. The acquisition of SearchGuru is another step in NP Digital's strategy to bolster its service offerings and market reach globally.

As the digital marketing landscape continues to evolve, this acquisition positions NP Digital and SearchGuru at the forefront of delivering performance marketing solutions across the APAC region and beyond.