Progress Software unveils Sitefinity Agentic RAG for dynamic AI content

Progress Software has introduced Agentic RAG for Sitefinity, a new content management capability that incorporates retrieval-augmented generation (RAG) with real-time content assembly. The system is designed to address the growing demand among enterprises for AI-powered, personalised digital experiences. With this launch, Progress Software positions itself as the first to provide a generative CMS with enterprise-grade RAG built in.

Generative technology

Agentic RAG for Sitefinity integrates conversational AI with web content, facilitating the creation of dynamically generated experiences based on user prompts. The technology aims to overcome challenges faced by organisations as they try to access and use knowledge stored across various digital systems. It is intended to respond to evolving expectations from users, who now seek immediate and relevant responses rather than navigating through static pages or conducting long searches.

The system retrieves information from approved enterprise resources, interprets user intent, and assembles tailored web experiences in real time. It includes features such as traceability to sources, compliance controls, and brand governance. The solution has been designed to replace static content and manual rules with context-sensitive content, which can adapt to meet the needs and goals of each individual visitor.

Personalisation at scale

The technology also aims to enhance generative engine optimisation (GEO), helping improve the visibility of enterprise content within large language models. This has become increasingly important as organisations recognise the need to make their information more accessible through AI-driven search and learning systems.

"Progress is redefining what's possible with Sitefinity-introducing adaptive, AI-driven experiences that respond in real time to each user's context and intent," said Rick van Emmerik, Chief Marketing Officer, Tangerine Telecom. "This innovation gives organizations like ours a distinct advantage: the ability to deepen engagement, personalize at scale and stand apart in a crowded digital space. We're proud to be part of this next chapter."

AI-powered answers

Progress Agentic RAG for Sitefinity assembles digital experiences using an organisation's own content, ensuring that information presented to users is both verifiable and aligned with brand guidelines. The platform's AI-driven mechanisms can generate experiences in multiple languages and are intended to support compliance with data privacy and governance requirements.

The solution responds to a wider trend in digital experience, with organisations shifting away from static web content towards prompt-driven, dynamic information environments that reflect changing patterns in how people access knowledge online.

"AI has fundamentally changed the way people access information. As a result, traditional websites with pre-structured content will soon be obsolete," said Loren Jarrett, EVP & GM, Digital Experience, Progress Software. "Organisations need to provide a modern prompt-driven, totally dynamic information experience for their website visitors, and Progress Agentic RAG for Sitefinity makes this a reality."