StackAdapt unveils instant brand lift tool in Asia-Pacific

StackAdapt has introduced a new self-serve instant brand lift feature for its advertising clients across Australia and Asia, aiming to provide immediate insights into advertising campaigns.

The StackAdapt Brand Lift software can be applied across various advertising formats, including native, display, video, connected TV (CTV), over-the-top (OTT), audio (both regular and streaming), and in-game advertising. Users are enabled to initiate brand lift studies swiftly, gaining immediate, actionable insights that bypass the delays often encountered with third-party solutions.

StackAdapt's update permits advertisers and agencies to formulate and execute brand lift studies directly within its platform. This enables real-time, actionable insights into campaign performance and audience perceptions throughout all stages of the advertising funnel, enhancing marketing strategies across various channels.

The self-serve brand lift solution offers speed, flexibility, and cost efficiency, providing an alternative to traditional methods. The integrated reporting feature provides real-time insights, enabling rapid data-driven decisions. The company's approach to data accuracy utilises display placements that encourage deliberate responses, delivering highly reliable insights reflecting genuine audience sentiments.

"Our mission at StackAdapt has always been to empower our users with the most advanced tools to drive successful outcomes," said Liam McCarten, APAC Vice President, StackAdapt. "With the introduction of our self-serve brand lift studies, we're giving advertisers the ability to gain critical, real-time insights with unprecedented speed and flexibility. This is a transformative solution for marketers who need to stay agile and responsive in a rapidly evolving digital landscape."

The platform significantly reduces costs compared to traditional alternatives, making it accessible to a wide range of advertisers. It allows for customisation, enabling users to tailor studies to specific campaign goals, from the questions asked to the creatives utilised, ensuring relevance and impact in every study.

This self-serve solution supports numerous digital advertising channels, offering a seamless experience with a fully self-serve workflow. Marketers can start and stop studies at their convenience, customise questions to align with their goals, and access real-time reporting directly within the platform, all without additional charges.

This approach empowers advertisers with instant brand lift insights, optimising brand performance across various advertising formats, including native, display, video, CTV, OTT, audio, and in-game channels with significant efficiency and flexibility.

StackAdapt recently announced that it has been recognised as a Programmatic Solutions "One to Watch" in the Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity executed and launched by Snowflake. The report explores categories that comprise the Modern Marketing Data Stack, highlighting AI Data Cloud Product Partners and their solutions as "leaders" or "ones to watch" within each category.

StackAdapt was identified in Snowflake's report as a "One to Watch" in the Programmatic Solutions category. StackAdapt was recognised for its ability to better serve marketers with data-driven programmatic advertising solutions. By leveraging Snowflake's capabilities, StackAdapt helps marketers optimise campaigns and drive impactful results.

Vitaly Pecherskiy, Co-founder & CEO of StackAdapt, commented, "Being recognised as a company to watch in Snowflake's 2025 Modern Marketing Data Stack report is a testament to our commitment to driving success for our joint customers."