Steven Hua, a seasoned marketer acknowledged for his industry contributions to several high-profile SaaS, IT, and cybersecurity companies, has recently been appointed as the Chief Marketing Officer (CMO) of ControlUp, a prominent name in the Digital Employee Experience (DEX) management industry. This strategic addition aims to expedite ControlUp's global customer acquisition, market adoption, and revenue growth.

Jed Ayres, CEO of ControlUp, spoke highly of Hua's appointment, saying, "With the mounting IT priority to deliver exceptional digital employee experiences, ControlUp has the opportunity to not only lead but define the DEX category. Steven is the marketing innovator we need to make this a reality." Ayres further elaborated on Hua's merits, "His proven track record for transforming brands and building markets while activating prospects and cultivating loyal customers is simply unmatched. I am thrilled to add him to our growing executive leadership team and know that with him as our marketing guide, we will achieve our rapid global expansion goals."

Throughout his successful career, Hua has demonstrated his proficiency in elevating brands by focusing on marketing efficiencies, customer acquisition and engagement, and creating predictable revenue growth. He gained significant recognition for his exceptional role at ReliaQuest, where he achieved significant success in remodelling their digital marketing strategy. His transformative leadership across various companies including BetterCloud, Medallia, MobileIron, Centrify, Idaptive and AppSense has significantly contributed to their successful exits. Additionally, Hua is an active advisor to several startups, including UC Berkeley’s official startup accelerator, Berkeley SkyDeck.

Speaking about his vision for ControlUp and the DEX sector, Hua comments, "As companies seek to achieve mission-critical outcomes in the evolving hybrid-work landscape, unified communications, collaboration, and productivity are paramount. ControlUp delivers the technology companies need to unlock success and transform how work gets done. The company has a truly unique combination of innovation, talent and market potential in an emerging category to enable organizations to work at the speed of light. Together with the incredible ControlUp team, I look forward to amplifying our market presence and deepening our category leadership."

Steven Hua's role as CMO at ControlUp, where he will be reporting directly to Ayres, commences with immediate effect.