Advertising Technologies (Adtech) stories - Page 14

TripleLift, a digital media platform, appoints Amazon Ads veteran, Ed Dinichert, as its new Chief Revenue Officer to enhance advertising across every platform.

TechDay introduces new Ultimate Guides, providing comprehensive coverage on various topics across its sites. Brand features available.

TechDay's digital platform and niche audience targeting make it an unmatched media partner for events across Asia Pacific, says Publisher Sean Mitchell.

Online advertising is full of complicated jargon that sometimes need a bit of an explanation. Here's our guide to help those in need.

TechDay is phasing out advertising due to 48% of readers using ad blockers & low click-through rates. Native advertising is the answer.

Adobe's latest report highlights a significant gap between Australian marketers' self-perceptions and consumer expectations in digital advertising.

The PwC Global entertainment and media outlook, 2014-2018, forecasts digital advertising will increase by 10.2% every year until 2018.

Global mobile advertising spending is forecast to reach $18.0 billion in 2014, up from the estimated $13.1 billion in 2013.

3 Hong Kong partners with Swanbay to provide free mobile videos featuring ads, expanding content offerings to sports, music, and movies.