CMOtech India - Technology news for CMOs & marketing decision-makers

Affiliate Marketing stories

Marketing manager affiliate workflow dashboard with global partners

Awin unveils tools to speed affiliate campaign setup

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Awin launches Campaign Builder and smarter partner recommendations to slash affiliate setup times and sharpen performance reporting.
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Telna unveils USD $100m fund for travel eSIM growth

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digital transformation
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Telna launches a USD $100m fund to back travel eSIM apps, MVNOs and Super Apps, aiming to speed global growth in digital roaming services.
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Global router hijack uses rogue DNS to monetise web

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firewalls
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network security
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iot security
Hackers are hijacking ageing home routers worldwide, covertly rewiring DNS to quietly cash in on everyday web browsing traffic.
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Xero revamps developer tools & unveils new API fees

Tue, 27th Jan 2026
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fintech
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cx
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martech
Xero overhauls developer portal and readies new API fees tied to connection counts and data egress, as it tightens recertification rules.
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Rakuten drops Honey extension amid affiliate fraud row

Wed, 21st Jan 2026
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martech
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payment technologies
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e-commerce
PayPal-owned Honey is dropped by Rakuten's ad network, cutting it off from 2,000 merchants amid claims of affiliate fraud and link theft.
Life goals

Genie Goals' Life Goals book spotlights eCommerce AI

Mon, 12th Jan 2026
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cx
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martech
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omnichannel
Genie Goals' latest Life Goals book showcases 75 eCommerce campaigns, spotlighting AI-driven innovation from global and challenger brands.
Adam furness

Beyond the booking: How travel brands will win customers in 2026

Fri, 21st Nov 2025
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cx
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martech
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partner programmes
APAC's travel sector moves beyond recovery, focusing on trust and loyalty as key to winning customers in 2026 amid rising acquisition costs.
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Adobe data shows USD $88.7 billion spend & AI boost in October

Tue, 11th Nov 2025
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data analytics
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martech
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bnpl
Consumers spent USD $88.7 billion online in October 2025, up 8.2% year-on-year, as AI-powered shopping and mobile sales continue to surge.
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Affiliate marketing budgets surge as brands seek cost efficiency

Thu, 6th Nov 2025
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ai
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social media
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creators
Brands worldwide are boosting affiliate marketing budgets, citing its cost efficiency and stronger ROAS amid rising paid media costs, per new global research.
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VexTrio exposed as global ad-fraud empire with billions in play

Mon, 18th Aug 2025
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martech
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cybersecurity
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online safety
VexTrio, unmasked as a multinational ad-fraud empire with nearly 100 companies, runs scams worth billions across adtech and beyond.
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Brands boost social commerce spend despite western slow uptake

Fri, 11th Jul 2025
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martech
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cdp
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marketing
Despite slower uptake in Western markets, 77% of B2C marketing execs invest in social commerce amid rising global growth and creator-driven shopping trends.
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impact.com reports record growth & USD $200m revenue in 2024

Fri, 13th Dec 2024
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martech
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cdp
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clean technologies
impact.com has reported strong growth for 2024, adding over 1,000 clients and surpassing USD $200 million in annual recurring revenue amid global challenges.
Ej owens

Impact.com appoints EJ Owens to lead APJ community efforts

Mon, 25th Nov 2024
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digital transformation
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martech
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omnichannel
Impact.com has appointed Emma-Jayne Owens as Senior Director for the APJ region, focusing on enhancing community initiatives in Southeast Asia.
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Adzcorner anticipates 40% growth in 2023-24 financial year

Tue, 9th Jan 2024
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r&d
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agility
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affiliate marketing
New Delhi-based performance marketing solutions provider marketing solutions provider, Adzcorner, projects a 40% revenue growth for fiscal year 2023-24.
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Kaarba aids performance tracking for businesses and individuals

Thu, 17th Aug 2023
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saas
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paas
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data analytics
Kaarba empowers users across industries and enhances performance assessment in affiliate marketing and performance marketing.