Affiliate Marketing stories

Consumers spent USD $88.7 billion online in October 2025, up 8.2% year-on-year, as AI-powered shopping and mobile sales continue to surge.

Affiliate marketing is now key for Singapore brands, with 75% increasing spend and 61% attributing over 21% of revenue to this channel in 2024.

Brands worldwide are boosting affiliate marketing budgets, citing its cost efficiency and stronger ROAS amid rising paid media costs, per new global research.

Marks & Spencer led UK back-to-school social media campaigns in 2025, partnering with 1,380 influencers to generate GBP £5 million in earned media value.

VexTrio, unmasked as a multinational ad-fraud empire with nearly 100 companies, runs scams worth billions across adtech and beyond.

THG Commerce has become an official TikTok Shop Partner, enhancing its social commerce services to help brands sell directly on social media platforms.

US Prime Day online sales soared to USD $24.1bn, a 30.3% rise year-on-year, with mobile shopping driving over half of the revenue during the July event.

Despite slower uptake in Western markets, 77% of B2C marketing execs invest in social commerce amid rising global growth and creator-driven shopping trends.

YouTube reaches 290 million in Southeast Asia, driving trust in creators and quadrupling video commerce’s share of regional eCommerce GMV to 20%.

Awin has launched Ava, an AI assistant for affiliate marketing, plus upgraded platform features to boost commission flexibility and tracking accuracy for UK users.

Trust and brand reputation now drive over 70% of Asia-Pacific travel choices, surpassing ads and loyalty schemes, reveals new impact.com report.

A new impact.com report reveals APAC travel brands focus on trust, partnerships, and multi-channel strategies to meet evolving traveller demands post-pandemic.

S Ecosystem has teamed up with impact.com to boost its Senheng mobile app's user base and affiliate programme, aiming to enhance community engagement.

impact.com has reported strong growth for 2024, adding over 1,000 clients and surpassing USD $200 million in annual recurring revenue amid global challenges.

Impact.com has appointed Emma-Jayne Owens as Senior Director for the APJ region, focusing on enhancing community initiatives in Southeast Asia.

Electronic retailers expect a surge in web traffic this Black Friday, anticipating a 76% increase in sales from last year, according to a new report.

Even small enterprises can now leverage affiliate programmes, thanks to evolving tech and referral software, making this cost-effective strategy accessible to all.

Malaysia's automotive accessories brand, TRAPO, collaborates with partnership management giant impact.com to amplify its digital presence and strengthen its marketing strategy.

New Delhi-based performance marketing solutions provider marketing solutions provider, Adzcorner, projects a 40% revenue growth for fiscal year 2023-24.

Kaarba empowers users across industries and enhances performance assessment in affiliate marketing and performance marketing.