AppsFlyer stories
Android has become the main growth engine for subscription apps, with paid installs now outnumbering free ones on the platform.
As AI races ahead, women's underrepresented voices could reshape how we navigate uncertainty, bias and authority in this transformative era.
Reliable game economies turn UA from a risky expense into financeable growth fuel, reshaping competition in the crowded mobile market.
Marketers channel USD $824m into generative AI apps as installs surge and UK user acquisition spend almost doubles, AppsFlyer reports.
Hamburg adtech firm adjoe lands 41 rankings in AppsFlyer's 2025 index, emerging as the top rewarded ad network by volume on iOS and Android.
AppsFlyer's 2025 Index shows Meta, TikTok and others closing in on Google and Apple as mobile ad spend concentrates at the top.
AppsFlyer launches AI-powered marketing suites comprising eight products, enhancing data management, performance measurement and security for brands globally.
Global user opt-in for app tracking reaches 50%, with iOS ad spend up 26% as marketers embrace privacy-focused strategies post-Apple's ATT rollout.
Bugcrowd and GlobalDots have partnered to enhance cloud security, integrating Bugcrowd's platform for over 350 clients in an increasingly demanding market.
A new survey by Liftoff and AppsFlyer reveals a 54% rise in aggressive KPI targets for app marketers, with many adapting to changes in ad strategies and budgets.
AppsFlyer's 2024 report reveals a shift towards hybrid monetization in apps, essential for optimising revenue as user acquisition costs rise.
AppsFlyer launches an AI enhancement layer for its Protect360 fraud prevention solution, tackling the rising threat of sophisticated advertising fraud.
Fivetran's automated data integration platform aids Deliveroo in centralising data, leading to enhanced engineering efficiency, speedier decision-making, and significant cost savings.
The rapid digital transformation in the financial industry has encouraged more fraudsters to tap into finance applications.
2022 mobile marketing trends will see companies shifting budgets to smaller social channels and embracing data analysis techniques, says AppsFlyer report.
App Annie and AppsFlyer have released a report on the impact of COVID-19 on the app marketing industry in Australia and New Zealand.
The new tool aims to help marketers track purchases across sites and apps, reducing attribution gaps as shoppers switch channels.
adjoe partners with LINE in Taiwan to power Playtime gaming rewards, driving millions of LINE POINTS and tens of thousands of downloads.
AppsFlyer launches Modern Marketing Cloud, an AI-powered platform with eight new tools boosting mobile-first app marketing across Southeast Asia.
AppsFlyer reveals in its latest report that non-gaming app ad spend surged by 48% in the UK in 2024, despite a global decline in gaming investments.
