CMOtech India - Technology news for CMOs & marketing decision-makers

Business Intelligence (BI) stories - Page 2

The prevalence of computers in business (and everywhere) generates enormous quantities of data. Business Intelligence seeks to extract further value from this data (after it has served its immediate purpose, and is shunted off to storage) through analysis and contextualization. If data is described as the ‘new oil’, BI is the derricks tapping the well. BI generally requires uniform data before analysis can take place, with data extracted from source systems and loaded into secondary structures such as ‘data warehouses/lakes’. The analysis outputs are typically sent to managers and executives within the business in the form of reports (or managers are equipped with the tools to create their own reports) assessing performance, providing insights or identifying opportunities.
Business professional analyzing colorful data charts robot assistant ai procurement

RobobAI unveils Agent Bob to transform procurement insights

Last month
#
bi
RobobAI launches Agent Bob, an AI tool transforming procurement by delivering instant strategic insights via natural language interaction with spend data.
Business professional interacting with ai assistant in modern office with charts

Ask Iris brings AI-powered conversational insights to Iris platform

Last month
#
bi
Cro Metrics launches Ask Iris, an AI chat tool on Iris platform, enabling easy, secure access to experimental data via natural language queries.
Ps yoni tserruya

How we automated inbound lead qualification in one afternoon, and why accuracy beats automation in RevOps

Last month
#
bi
Lusha automated inbound lead qualification in one afternoon using verified data, proving accuracy is key to effective RevOps automation and growth.
Secure cloud digital data streams shield advanced data protection recovery

Cohesity & AWS boost data protection with advanced AI tools

Last month
#
bi
Cohesity partners with AWS to enhance global data protection and recovery using advanced AI tools and native cloud integration across 36 regions.
Ps kiean khoo  asia business head  milestone systems

Asia’s video security enters a new era of hybrid intelligence

Last month
#
bi
Asia’s video security is shifting to hybrid intelligence, blending cloud innovation with existing systems for flexible, scalable monitoring solutions.
Modern office digital dashboard charts recruiter analyzing data driven hiring

JobStats by JobElephant brings real-time analytics to recruiters

Last month
#
bi
JobElephant launches JobStats, a dashboard offering real-time recruitment analytics to improve hiring efficiency and optimise advertising spend.
Smartphone dynamic graphs marketing icons magnifying glass shield shopping cart southeast asia map

AppsFlyer unveils AI-powered marketing tools for app-first brands

Last month
#
bi
AppsFlyer launches Modern Marketing Cloud, an AI-powered platform with eight new tools boosting mobile-first app marketing across Southeast Asia.
Illustration tangled computer cables messy data servers frustrated australia new zealand businesspeople scattered charts

Australian & NZ firms struggle with poor data amid AI ambitions

Last month
#
bi
Australian and New Zealand firms face poor-quality data and siloed systems, hindering AI ambitions despite pressure to boost data-driven insights and business value.
Interconnected data streams business software icons central ai symbol integration

CData, Microsoft unlock broad MCP data connectivity

Last month
#
bi
CData's Connect AI now enables Microsoft Copilot Studio agents to access and act on live data from 350+ enterprise systems, boosting AI-driven business insights.
Global network hospitals digital data analytics healthcare technology

Kyndryl Canada to build AI-powered data platform for HSO

Last month
#
bi
HSO partners with Kyndryl and Microsoft to launch a unified data platform on Azure, enhancing healthcare analytics and AI adoption across 14,000 care sites.
Security cameras overlooking modern cityscape digital network overlay infographic

3DiVi unveils Omni Agent 3.0 to boost video analytics efficiency

Last month
#
bi
3DiVi launches Omni Agent 3.0, enhancing video analytics with improved detection, lower hardware needs, and a new web-based configuration for diverse industries.
Finance team conference table old calculators robot arm data analysis graphs risk management

Finance teams struggle to unlock full AI potential amid risks

Last month
#
bi
Over half of finance teams report only partial AI automation, focusing on accuracy and fraud prevention amid reliance on outdated tools and manual tasks.
Modern office professionals collaborating cloud ai data visualisations

SMACT Works doubles US workforce amid major cloud & AI push

Last month
#
bi
SMACT Works doubles its US workforce in 2025 as it advances AI, cloud and data capabilities to enhance Oracle consulting and client outcomes.
Peter koutroubis headshot smact works

Oracle’s AI assistant simplifies analytics through conversation

Last month
#
bi
Oracle launches an AI assistant in its Analytics Cloud, enabling users to query data in natural language and gain insights without complex tools.
Hr manager analyzing employee profiles skills charts efficiency organization

Lightcast unveils Skills Agent to streamline HR skills mapping

Last month
#
bi
Lightcast launches Skills Agent, an automation tool that uses real-time labour data to streamline HR skills mapping and reduce costly manual audits.
Michael down

Unlocking hidden connections: The next frontier in financial data strategy

Last month
#
bi
Graph databases are revolutionising finance, helping firms detect fraud, enhance compliance, and harness AI by mapping complex data relationships in real time.
Realistic data flow digital bridge between modern server racks fast efficient data migration

Ataccama & Cognizant speed up data migration with ONE Bridge

Last month
#
bi
Ataccama and Cognizant unveil ONE Bridge, cutting data platform migration time by 40% and easing compliance with automated workflows.
Satish thiagarajan photo  1

Transformative tech: How marketing agencies can use AI to convert data into revenue

Last month
#
bi
Marketing agencies can turn fragmented data into revenue by using AI-driven systems that enable continuous testing, learning, and real-time optimisation.
Mountain peak flag summit digital connectivity workflow business success

monday.com tops Gartner report for vision & execution in 2025

Last month
#
bi
monday.com leads the 2025 Gartner Magic Quadrant for Collaborative Work Management, topping both vision and execution for the first time.
Modern office workspace ai driven business automation robots humans collaborating

Microsoft unveils new AI tools to transform business operations

Last month
#
bi
Microsoft launches new AI tools, including Microsoft Agent 365, to embed intelligent automation and improve business operations and management.