Connected TV stories - Page 2

Teads partners with Google TV to offer HomeScreen ads on over 500 million devices, boosting global connected TV reach and impact.

LG posts record 2025 revenue of AUD 88.6 trillion but operating profit slips on U.S. tariffs, EV slowdown and one-off restructuring costs.

Digital billboards are set to drive OOH ad spend to USD $54.6bn by 2025, as programmatic trading and data tools fuel rapid DOOH growth.

Amperity launches Audience Monetization, an AI-powered tool to package and sell permissioned first-party audiences to advertisers.

DoubleVerify launches DV Authentic Streaming TV, using IMDb data to give advertisers richer controls and transparency for streaming campaigns.

Dabur Odomos' monsoon health push hits 86.95% video completion using Silverpush contextual ads across YouTube and connected TV.

Hoppr appoints former Synamedia executive Olivier Bastard as Chief Sales Officer to spearhead global growth in addressable TV advertising.

The Oscars will leave traditional TV for a free global YouTube livestream from 2029, ending decades of broadcast dominance on ABC.

Innovid adds Reddit, Meta optimisation and Google CM360 tools to Social Ads Manager, promising smoother cross-platform social campaigns.

Ocado Ads partners with Epsilon to launch a retail media solution linking verified shopper data across TV, audio and online for better ad targeting.

TripleLift has expanded its Programmatic Pause Ads to Xumo and Plex widening CTV ad reach with interactive, non-interruptive formats.

AppsFlyer launches AI-powered marketing suites comprising eight products, enhancing data management, performance measurement and security for brands globally.

Silverpush upgrades its Mirrors platform with AI agents to automate and optimise multi-platform ad campaigns, boosting efficiency and delivering smarter insights.

Marketers prioritise connected TV, AI integration, and flexible identity strategies, driving shifts in ad spend and focus for the second half of 2025.

Silverpush launches AI-powered Silverpush Mirrors for TikTok, enhancing brand safety and campaign optimisation for advertisers on the platform.

Moloco ranks among the world's top five mobile advertising platforms in the 2025 Singular ROI Index, joining Meta, Google, Apple Ads, and TikTok.

A new report forecasts the global retail media market will soar to USD $179.5 billion by 2025, driven by AI and innovative advertising strategies.

Mediaocean's latest Advertising Outlook Report reveals a significant shift towards digital channels, with 63% of marketers prioritising generative AI in their strategies.

Yahoo DSP has launched new partnerships with Jounce, Peer39, and Scope3, boosting advertisers' targeting and reporting tools in a complex media landscape.

StackAdapt has launched a self-serve instant brand lift feature for advertisers in Australia and Asia, providing immediate insights into campaigns.