Content Creation stories

79% of Indian marketers plan to increase AI use, yet only 46% feel confident using it effectively, revealing a major confidence gap despite rising adoption.

Research reveals many small businesses in Australia, the UK and US are cautious about AI, despite growing confidence and benefits like time savings.

YouTube group How Ridiculous sold 115,000 sugar-free iced teas in 30 days, topping Amazon US charts and selling out in Australia swiftly.

Public voting is now open for RØDE's Creator of the Year Awards 2024, recognising digital content creators across YouTube, Instagram, TikTok and more.

RØDE launches the compact RØDECaster Video S for solo creators, combining audio and video production at USD $499, streamlining content creation workflows.

Visa survey reveals 88% of digital creators expect growth, yet 62% still use personal accounts, highlighting a need for tailored business banking solutions.

Taurus Marketing launches Taurus Digital PR, blending AI, SEO, and traditional PR to boost brand visibility and credibility online.

Globant partners with Riot Games to innovate esports fan engagement and AI features for League of Legends and VALORANT in a multi-year deal.

Australians spend 41 hours weekly online, with digital ad spend surging to USD $20.7 billion, driven by social media and influencer marketing growth.

B2B technology CMOs face greater pressure to prove ROI amid wider roles, budget cuts, and rising AI use, reveals the CMO Survey 2025.

CelcomDigi and Media Prima's anti-scam campaign has reached over 4 million Malaysians, raising awareness of online scams via TV and digital platforms.

RØDE launches Wireless Micro Camera Kit, offering versatile, professional audio with dual transmitters and universal camera compatibility for USD $149.

UK consumers increasingly prioritise trust and speed in digital purchases, with 77.6% researching online before buying amid booming eCommerce growth.

Tall has launched Virtual Studio, an AI-powered service that creates high-quality, adaptable brand visuals without physical shoots, cutting costs and waste.

Adobe leads a quiet revolution as agencies transform into tech platforms, automating creative workflows with AI to boost speed and scale content production.

Adobe’s Firefly aims to transform content creation by automating workflows, helping brands personalise and scale visual content rapidly across channels.

Adobe launches conversational agentic AI assistants in apps like Photoshop and Express, accelerating creative workflows with natural chat and control.

Ninety percent of Australian creators now use generative AI, boosting business growth and creative output, reveals Adobe's first Creators' Toolkit Report.

Adobe launches a beta AI Assistant in Adobe Express, enabling users to create and edit content conversationally, simplifying design for all skill levels.

Adobe upgrades GenStudio with AI-driven tools to help businesses create personalised, on-brand content faster and scale marketing campaigns worldwide.