CMOtech India - Technology news for CMOs & marketing decision-makers

Creative Technologies stories

Thanks to computers, humanity opened the door to an infinite world of creation and innovation. Creative Technologies encompasses a wide range of technologies related to computing and design, such as digital product design, digital content creation, advertising, as well as virtual reality.

With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
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Luma unveils unified AI agents to streamline creativity

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Luma launches unified AI agents for agencies, promising context-aware creative workflows across text, image, video and audio projects.
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Taboola predicts five trends reshaping travel marketing

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Taboola forecasts 2026 travel marketing will hinge on personalisation, mobile-first booking, creator content, social search and first-party data.
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Inventec boosts AI server output with Siemens DFM tools

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Inventec adopts Siemens DFM and SMT tools to speed AI server production, halving late design changes and boosting manufacturing quality.
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Five red flags that suggest your AI content is actually hurting your rankings

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Unedited AI content could soon tank your Google rankings; here are five warning signs your pages are hurting rather than helping.
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Lessons from IIIT-B: Building an ecosystem where women thrive, not just survive

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IIIT-Bangalore's gender-equal campus shows how thoughtful policy and support can help women in tech thrive, on campus and beyond.
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Google AI more negative than ChatGPT for brand reputation

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AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.
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Why women's influence in tech matters beyond headcount

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International Women's Day in tech must go beyond hiring targets, giving women real power over what gets designed, funded and shipped.
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Pocket FM taps OpenAI to power AI-native audio growth

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Pocket FM will bake OpenAI tools into its production stack, using generative AI to scale multilingual audio series for 300,000 creators.
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AI-era contact centres become strategic CX data hubs

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In 2026, AI turns the contact centre from a cost to a real-time intelligence engine, transforming CX into core competitive advantage.
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Hyland unveils AI tools to streamline hospital admin

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Hyland launches AI tools to automate hospital records and billing workflows, aiming to cut admin workloads and speed access to patient data.
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HONOR & ARRI bring cinema image science to mobiles

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HONOR and ARRI join forces to embed cinema-grade image science into future smartphones, debuting on the ROBOT PHONE later this year.
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We are not climbing a ladder, we are building it

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Generative AI is levelling the creative-tech field, giving women a rare chance to shape rules, narratives and power from the ground up.
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Google rolls out Nano Banana 2 as default AI image tool

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Google is rolling out Nano Banana 2 across Gemini, Search, Ads and Cloud, making its faster image model the default in key AI products.
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GTIA launches Innovate Awards for AI-led IT service

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GTIA unveils Innovate Awards to honour deployed AI solutions delivering measurable business impact, with winners earning USD $20,000 each.
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AI is rewriting the B2B marketing playbook for CIOs, CTOs & CMOS

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AI assistants are reshaping B2B discovery, forcing CIOs, CTOs and CMOs to rebuild content for zero‑click, conversational buying journeys.
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Canva buys Cavalry & MangoAI, appoints algorithms chief

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Canva snaps up Cavalry and MangoAI, boosting motion design tools and AI marketing, and names MangoAI's Nirmal Govind Chief Algorithms Officer.
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Adobe adds Quick Cut AI to streamline Firefly editing

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Adobe's Quick Cut AI auto-assembles long clips in Firefly, giving creators a structured first edit to refine pacing, shots and style.
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Conductor AI tools embedded in Acquia CMS workflows

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Conductor's AI content tools will be embedded directly into Acquia CMS, moving optimisation into the authoring workflow for enterprise teams.
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Hyland expands AI agents to boost enterprise workflows

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Hyland expands AI agents and content tools to accelerate workflow automation, tackle unstructured data and unify access across repositories.
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Marketers lag on AI tools amid data & trust concerns

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Marketers are hesitant to embrace AI as data quality, security fears and skills gaps fuel a widening confidence and adoption divide.