Creators stories

UK consumers are embracing AI tools but trust is splintering, with most cross-checking search, social and brand sites before deciding.

Identity Digital names CRO Matt Overman to CRN’s 2026 Channel Chiefs list, spotlighting its growing domain partner ecosystem and strategy.

Adobe is offering eligible Firefly subscribers unlimited AI image and video generations across web, mobile and Boards until 16 March.

Edifier’s new MR5 studio speakers hit Australia and New Zealand, promising faithful three-way sound, DSP crossover and Hi-Res wireless.

PayPal-owned Honey is dropped by Rakuten’s ad network, cutting it off from 2,000 merchants amid claims of affiliate fraud and link theft.

Foyer has launched Thine, an iOS “ambient AI” that quietly learns from in-person chats to nudge users on decisions and priorities.

Apple has unveiled Creator Studio, a subscription bundling pro creative apps with new AI tools and premium content across its platforms.

Google has invested in Emergent, giving the AI start-up early access to Gemini 3 to help millions of non-coders build production software.

ASUS and GoPro unveil the ProArt PX13 GoPro Edition, a rugged AI laptop tuned for creators editing action footage on the move.

Qualcomm debuts Snapdragon X2 Plus chip, promising faster, more efficient Copilot+ Windows 11 laptops arriving from major brands in 2026.

HP has revealed a slimmer AI‑centric OmniBook Ultra 14 and OmniStudio X 27 creator desktop as it overhauls PCs for hybrid, creative work.

AI agents will reshape brand discovery by 2026, Kantar predicts, as marketers race to optimise for algorithmic assistants and micro‑communities.

Portable, rugged and high-capacity Western Digital drives are being pitched as practical Christmas gifts for consumers, creators and gamers.

Brands worldwide are boosting affiliate marketing budgets, citing its cost efficiency and stronger ROAS amid rising paid media costs, per new global research.

Dell unveils Pro Max laptops with 4K OLED displays, NVIDIA RTX PRO GPUs and AI features, targeting creators, engineers and AI developers.

Dell launches Dell 16 Premium and Dell 14 Premium laptops, featuring Intel Core Ultra processors, OLED screens, and up to 27 hours battery life for creators and students.

HubSpot VP Scott Brinker says AI is transforming all employees into creators, enabling marketers to build and innovate without needing technical skills.

Lenovo unveils Legion 9i (18, 10), a gaming laptop with top-tier specs and AI features, launching June 2025 at EUR €4,499 for gamers and creators alike.

Lenovo unveils IdeaPad Slim 3 2025 in India, featuring a sleek metal design and powerful Intel or AMD processors from INR 63,790.

YouTube has launched its Shopping affiliate programme in Singapore with Shopee, enabling creators to tag products in videos and drive sales while engaging audiences.