CMOtech India - Technology news for CMOs & marketing decision-makers

Customer engagement stories

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AlphaSense doubles ARR to $200m & appoints new CMO
Last week
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saas
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cx
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martech
AI search platform AlphaSense doubles its annual recurring revenue to $200m within two years, appoints experienced IPO strategist Heather Zynczak as Chief Marketing Officer.
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Wolt expands tailored ad service to aid partner growth
Last week
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cx
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martech
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advertising
Wolt enhances partner growth by launching its dedicated ad service, Wolt Ads, offering tailored strategies for both small independent businesses and international brands.
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UK IT leaders see transformative potential in generative AI, report finds
Last week
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cloud services
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cx
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martech
New Elastic study reveals nearly all (99%) UK IT decision makers believe generative AI can drive significant organisational change, despite concerns around privacy, security and regulation.
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Tillo report reveals loyalty deficit in fintech sector
Last week
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cryptocurrency
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fintech
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cx
Tillo's report reveals a significant trust and loyalty gap in the fintech sector, indicating opportunities for growth through strategic incentives and rewards.
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Brands struggling with first-party data strategies
This month
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cx
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martech
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cdp
A new study reveals major shortcomings in brands' first-party data strategies, limiting customer experience personalisation amid evolving privacy norms.
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Logicalis Australia appoints Baden Graco as Head of Transformation Services
This month
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digital transformation
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cx
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martech
Logicalis Australia bolsters its digital transformation services strategy with the appointment of Baden Graco as Head of Transformation Services, leveraging his 13-year industry experience.
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Twilio unveils Unified Profiles & Agent Copilot for customised interactions
Last month
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cx
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martech
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mobility
Twilio introduces Unified Profiles and Agent Copilot to its Flex platform, using Segment's customer data to provide personalised, data-informed customer experiences and bolster employee productivity.
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Adobe enhances Experience Cloud for optimised customer engagement
Last month
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cx
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martech
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ai
Adobe boosts its Experience Cloud line with enhanced functionalities, empowering brands to optimise customer engagement through data-unified, personalised cross-channel journeys.
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Volvo Cars partners with TDCX to bolster digital customer experience
Last month
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cx
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martech
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cartech
Volvo Cars joins forces with digital solutions provider TDCX to enhance digital customer service amid findings that fewer than 1 in 10 Europeans are happy with car brands' tech offerings.
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Austin Group bolsters partnership with SAP Emarsys
Last month
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cx
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martech
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cdp
The Austin Group amplifies commitment to improved customer experience via an extended partnership with SAP Emarsys, yielding significant growth in Gazman's email revenue.
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Infosys & PIL form strategic tech partnership for digital transformation
Last month
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cx
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martech
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digital transformation
Global digital services leader, Infosys, joins forces with shipping titan Pacific International Lines to accelerate digitalisation, modernise customer portal and enact transformative changes across the logistics sphere.
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Lifecycle Software unveils NEXUS for swift, efficient MVNO launch
Last month
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crm
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cx
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martech
Lifecycle Software unveils mark-challenging platform, NEXUS, offering 'first of its kind' MVNE capabilities; promising swift, cost-effective market entry for aspiring MVNOs.
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Monday.com expands APJ team with key appointments
Last month
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cx
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martech
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productivity
Work operating system monday.com boosts APJ team with key appointments, inducting Diana Terry as Head of Solution Engineering APJ and Elian Priel as Customer Success Lead APJ.
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Oracle shows new generative AI for Fusion Cloud Applications Suite
Last month
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cloud services
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payroll systems
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cx
Oracle debuts generative AI features designed to enhance decision-making and user experiences across its Fusion Cloud Applications Suite, showcased at Oracle CloudWorld London.
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SAP Emarsys 2024 update boosts AI-driven, omnichannel campaigns
Last month
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cx
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martech
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omnichannel
SAP Emarsys reveals upgrades to boost personalised customer engagement, testing LinkedIn integration and enhancing AI capabilities while focusing on Omnichannel Excellence, Marketer Intelligence, and a Composable, Extensible Platform.
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IWD 2024: Who defines you as a woman
Last month
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cx
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martech
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sales
On International Women's Day 2024, a veteran female leader in tech argues that a woman's identity is self-defined, despite persistent prejudice in male-dominated industries.
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SAS named leader in Forrester Wave for real-time interaction management
Last month
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cx
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martech
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cdp
SAS Customer Intelligence 360 achieves top status in The Forrester Wave: Real-Time Interaction Management, Q1 2024, reinforcing its crucial role in delivering hyper-personalised customer experiences.
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Shira Bar Yosef on gender disparity in cybersecurity
Last month
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martech
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cx
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cybersecurity
Ahead of International Women's Day, Claroty CCO, Shira Bar Yosef highlights the gender disparity in cybersecurity and technology.
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The strategic imperative of integrating offline and online channels
Thu, 29th Feb 2024
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martech
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cx
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omnichannel
Entry-level omnichannel capabilities reported in just 11% of firms, in spite of those companies with strong strategies seeing a 9.5% annual income increase and a 7.5% reduction in contact costs.
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Australia Post signs digital transformation deal with Salesforce
Thu, 29th Feb 2024
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bi
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big data
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crm
Australia Post partners with Salesforce for a comprehensive digital transformation strategy, aiming to improve customer service across all sectors with AI integration.
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Four enterprise mobility trends shaping 2024
Thu, 15th Feb 2024
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byod
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cloud services
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saas
Enterprise mobility in 2024 will be driven by the integration of IoT, enhanced mobile security measures, the rise of edge computing, and the use of augmented reality in operations.
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AI ethics take centre stage at World Economic Forum
Wed, 14th Feb 2024
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cx
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cloud services
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martech
AI regulation will likely vary - with some aspects being vital and others possibly being more adaptable to enable AI's massive potential fully.
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Vonage to boost Southern Cross Credit Union's customer support
Wed, 14th Feb 2024
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bi
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big data
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contact centre
Southern Cross Credit Union (SCCU) partners with global cloud communications firm, Vonage, enhancing their customer support system in Australia by employing Vonage Fusion's UCaaS and CCaaS solutions.
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Looking ahead: The great marketing technology transition
Fri, 9th Feb 2024
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cx
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martech
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digital transformation
Rising consumer expectations and digitisation push businesses to upgrade legacy systems for advanced, cloud-based platforms for improved customer engagement and long-term growth.