Customer engagement stories - Page 8

84% of Asia-Pacific shoppers will pay more for brands they trust with personal data, highlighting growing concern over digital privacy and customer experience.

Generative AI platforms have boosted digital discovery and sales, with app downloads up 319% and AI referrals generating 1.1 billion visits in June 2025.

Q4 says that as AI reshapes CFO roles, finance chiefs are facing detailed questions on AI strategies, capital allocation, and future compliance costs.

Consilium Software launches UniCampaign Version 15, featuring AI-powered automation and enhanced compliance for smarter, multi-channel enterprise outreach.

Salesforce launches Agentforce Commerce, a platform enabling retailers to sell via AI-driven channels like ChatGPT, boosting engagement and orders globally.

Online Instruments has launched new offices with AV experience centres in Chennai, Hyderabad, and Dubai to boost enterprise and education technology services.

Over half of Gen Z shoppers will back brands aligning with their values this Black Friday, often prioritising ethics over discounts, research reveals.

Countly launches a faster analytics platform with an AI-ready pipeline and privacy-focused assistant to boost enterprise AI and data control.

SAS has been named a leader in real-time interaction software for its Customer Intelligence 360, excelling in AI and data-driven customer engagement.

Avanade unveils its Agentic Platform to help mid-market firms with revenues from USD $300M to $5B unlock real benefits from AI initiatives efficiently and securely.

Pacsun has launched a unified point of sale system in 300+ stores, boosting order fulfilment by 40% and cutting logistics costs by 25%.

IGT Solutions expands its partnership with NiCE to deploy AI-driven CXone Mpower platform, enhancing global customer experience in aviation and travel sectors.

NiCE has appointed Arun Chandra as COO to lead its AI-first Global Customer Operations, leveraging his experience from Disney and Meta.

Financial firms are embracing AI with a focus on trust, using it to enhance customer service and support staff, not cut jobs, amid growing governance concerns.

Sinch predicts AI-driven digital messaging will grow fivefold by 2026, reshaping customer engagement with smarter, faster, and more secure communications.

By 2026, AI and tax intelligence will revolutionise business compliance, driving real-time reporting and transforming finance, trade, retail, and hospitality sectors globally.

Innovid launches Innovid Orchestrator, an AI platform unifying creative, delivery, measurement and optimisation to automate digital advertising workflows.

Consilium launches AI-powered CX platform unifying voice, video, CRM and analytics, aiming to boost enterprise engagement and agent productivity worldwide.

ECI launches an AI Agent within its EvolutionX platform to help eCommerce merchants streamline operations, boost revenue, and improve fraud detection in real time.

Expereo appoints Noel Hamill as Chief Marketing Officer to spearhead global marketing and drive growth of its expereoOne Network-as-a-Service platform.