CMOtech India - Technology news for CMOs & marketing decision-makers

Data Driven stories - Page 3

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Report finds only 9% of firms have full data access for AI use

Thu, 9th Oct 2025
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ai security
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trends & predictions
Only 9% of firms report full access to their data for AI use, despite 86% being data driven, reveals Cloudera's survey of 1,574 IT leaders worldwide.
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Fivetran awarded Databricks 2025 data integration partner of year

Fri, 13th Jun 2025
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data analytics
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ai
Fivetran has been named Databricks' 2025 Data Integration Partner of the Year, reflecting a 40% rise in joint customers using their combined data solutions.
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Is precise personalisation killing creativity?

Thu, 22nd Feb 2024
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data analytics
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martech
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personalisation
Amid the increasing utilisation of precise personalisation in marketing strategies, experts debate its potential impact on creativity in advertising.
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The important evolutionary role of data in football

Fri, 24th Nov 2023
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data analytics
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bi
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big data
Technology has brought significant changes to the game and now impacts almost every corner of the footballing world.
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How process intelligence is your competitive edge in tough markets

Wed, 8th Nov 2023
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digital transformation
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supply chain
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ai
Process automation aims to address deficiencies, freeing teams from repetitive tasks and delivering better, faster results.
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Low-code AI: Where speed meets simplicity in performance marketing

Tue, 7th Nov 2023
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data analytics
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martech
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apm
With AI taking centre stage right at the onset of this new decade, it is one of the critical areas in marketing that has benefited marketers the most.
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Exclusive: How Blackpearl continues to sail through the storm

Fri, 27th Oct 2023
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ai
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In an exclusive interview with Nick Lissette, Chief Executive Officer of Blackpearl, we gained insights into the remarkable journey of Blackpearl.
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Huawei's Pangu-Weather AI model is now free for public

Fri, 4th Aug 2023
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ai
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ai models
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weather
Huawei's Pangu-Weather AI model, which can predict weather events in seconds, is released to the public for free.