CMOtech India - Technology news for CMOs & marketing decision-makers

Data Quality stories - Page 3

Melissa

5 mobile-first strategies to ensure contact data quality

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Retailers warned that mobile checkout typos, duplicate profiles and recycled numbers are draining sales unless data is checked in real time.
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Liquibase launches database governance tools for enterprise

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Liquibase rolls out AI-backed database governance and deployment connectors for ServiceNow, GitHub, Harness and Terraform to improve auditability.
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FE fundinfo flags five shifts in asset manager compliance

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FE fundinfo says UK and EU disclosure reforms, AIFMD II and AI oversight will reshape compliance for asset managers in 2026.
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SAP to acquire Reltio to boost enterprise data, AI ops

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SAP will fold Reltio's master data management tools into Business Data Cloud, strengthening its bid to unify enterprise records for AI across mixed systems.
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MindBridge launches API hub to tighten enterprise finances

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MindBridge rolls out Developer Portal with 130 API endpoints as finance teams push to embed continuous AI-driven controls into enterprise systems.
Bobby melissa

Data governance vs. data quality: Which comes first in 2026?

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Governance alone is no safeguard as enterprises are urged to make data quality the proof of trustworthy information in 2026.
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Milestone turns video data into AI-driven intelligence

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Milestone Systems' Project Hafnia uses AI video language models to turn CCTV streams into real-time, multi‑modal security insight.
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ODI and SAP partner to advance AI-ready data systems

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ODI and SAP team up on AI-ready enterprise data project, seeking open standards and governance to curb risks from poorly prepared information.
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Syndigo launches Synapse AI for product data workflows

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Syndigo unveils Synapse, an agentic AI platform to automate complex product data workflows for brands and retailers at scale.
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Gamma urges staged AI rollouts to cut CX transformation risk

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Gamma urges firms to phase AI customer experience rollouts, boosting governance and testing to cut disruption and data quality risks.
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Denodo joins Snowflake-led OSI for semantic standard

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Denodo has joined Snowflake-led Open Semantic Interchange, backing an open standard to align business metrics across data and AI tools.
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OpenText study warns of AI security & governance gap

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Over half of enterprises now deploy generative AI, but an OpenText study warns security, governance and trust are lagging dangerously behind.
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AI drives wasted cloud spend higher despite FinOps gains

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Wasted cloud spend jumps to 29% as AI workloads surge, outpacing gains in FinOps maturity and sharpening focus on governance and risk.
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The zero-click future: How to optimize your email strategy for AI

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personalisation
As AI becomes email's gatekeeper, marketers must shift from chasing clicks to earning VIP status through clean data and machine-friendly content.
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TCS & Pearson launch AI-driven workforce upskilling push

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TCS and Pearson unveil multi-year AI learning alliance to help global employers close skills gaps and prove returns on technology investment.
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Qualtrics launches synthetic panels & hub to speed research

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Qualtrics unveils AI-driven synthetic panels and Research Hub, promising research-grade insights in hours and cheaper than human panels.
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Informatica deepens Microsoft Fabric ties, adds Swiss pod

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data protection
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data analytics
Informatica widens Microsoft Fabric integration with Open Mirroring support and unveils a Swiss Azure pod for localised EU data control.
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GPT-5.4 tops AI accounting test but errors remain high

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GPT-5.4 leads new AI benchmark on real-world accounting tasks, but its 77.3% score leaves firms facing stubborn reliability gaps.
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CFOs shift focus from manual month-end to live insight

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data analytics
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financial systems
Mid-market CFOs ditch manual month-end marathons, turning to live, standardised reporting to drive faster, insight-led decisions.
Greg brown

From complexity to clarity: Why eCommerce needs clean customer data

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In eCommerce, clean verified customer address data is now essential to cut costs, stop fraud and keep shoppers loyal worldwide.