Digital Engagement stories

AI-driven personalisation and shifting notions of value will set the pace for hospitality guest engagement in 2026, Paytronix predicts.

Akeneo launches an AI‑driven Winter Release to power “agentic commerce”, speeding product data from enrichment to activation for AI buyers.

Babeltext debuts MC-ML-AI, a standard to turn multilingual, multichannel customer chats into completed bookings, transactions and cases.

Infobip named a growth and innovation leader in Frost & Sullivan’s latest CPaaS report, praised for cross-channel AI-driven communications.

Banks are turning apps and accounts into ad space, with SAS tipping media networks to lift non-interest income by up to 30% within two years.

University of Nottingham Malaysia debuts NOVA AI assistant to give round-the-clock course and admissions guidance to global applicants.

AI is transforming loyalty from points to real-time, personalised journeys as super apps and agentic engagement engines rapidly take hold.

Cricket Australia revamps its Live App with real-time AI insights, chat-style analysis and scorecards going back to 1886.

Michaela O'Connor has been appointed Chief Growth Officer at Symcor to lead sales, marketing, and strategy, driving the company’s expansion and innovation.

YouVersion app hit a record 19 million daily users in 2025, with Singapore leading growth driven by Gen Z seeking mental health and personal development.

Auckland band Coppelia uses data-driven digital strategies and quality content to grow their music audience and secure festival invites in 2025.

Australian eyewear retailers Specsavers and OPSM top customer service rankings, while Bendigo Bank leads non-retail brands in KPMG's CX excellence study.

LeapXpert and Iron Bow partner to deliver secure, compliant messaging solutions for US government agencies amid rising communication challenges.

Retail brands will send a record 3.9 billion messages in the 2025 shopping season, up 15%, as AI and richer digital channels boost customer engagement.

InDebted appoints Michael Chatfield as Managing Director to spearhead Australian expansion amid evolving collections market and rising digital demand.

Australian agency AFFINITY launches Media+, a two-part platform helping brands quickly identify and reduce billions in advertising budget waste.

Progress Software unveils Agentic RAG for Sitefinity, enabling AI-driven dynamic web content tailored to each visitor's context and intent.

Waracle has secured a multi-million-pound deal with People's Partnership to enhance digital pension services for over seven million members until 2027.

Paysafe and Endava have joined forces in a multi-year partnership to revolutionise global digital payments using AI-driven technologies and expert services.

Australian public sector can match private sector digital experiences by adopting interoperable platforms, unified channels, shared tools, and AI to enhance service delivery.