Digital Experience (DX) stories - Page 2

Optimizely One platform delivers a 446% ROI and USD $7.1 million in benefits over three years, quickly boosting revenue and productivity for businesses.

Despite 90% of Australians being online, many prefer AI tools and peers over government websites, citing trust and ease of use concerns in digital services.

More developers now integrate edge infrastructure from the start, enhancing application performance by caching content closer to users globally.

Despite 69% of Australians regularly using mobile banking apps, satisfaction remains modest with a 66.0 CX Index score, says Forrester's 2025 report.

Akamai launches Managed Service for API Performance to deliver continuous optimisation and expert support for complex, multicloud API environments worldwide.

TeamViewer launches MSP Partner Programme globally to help managed IT service providers scale, enhance offerings, and access enterprise-grade platforms.

Despite heavy investment in AI, marketers face challenges delivering results, with US teams favouring fast trials while Europeans prioritise compliance and data skills.

Smart Communications launches SmartPATH in ANZ, an AI-driven platform streamlining omnichannel communications for regulated industries like insurance and healthcare.

ELMO Software has appointed Mei Ching Koon as Chief Marketing Officer to boost growth and strengthen its HR tech presence in Australia and New Zealand.

Peter Nelson will take over as Managing Director of Datacom New Zealand in October 2025, leading the firm through advances in AI and digital services.

Contentstack launches Agent OS, an AI-driven platform enabling brands to deliver real-time, personalised digital experiences tailored to individual customer context.

Optimizely launches a new platform to streamline AI agent workflows, enabling marketers to automate tasks, build custom agents, and integrate third-party tools seamlessly.

Cisco launches AI-powered upgrades to Splunk Observability, enhancing real-time insights and reliability across diverse IT environments for businesses.

Cisco upgrades Splunk Observability with AI tools to enhance digital operations visibility, aiding businesses in monitoring applications, networks, and AI systems effectively.

McDonald’s Australia launches a digital-only Monopoly via the MyMacca’s app, offering daily prizes including an AUD $52,000 rent top-up and a 2025 Isuzu SUV.

Adobe has appointed Ben Goodman as President for APAC and Digital Experience Japan, leveraging his 20+ years of regional leadership to drive growth and innovation.

Bangkok Bank has extended its deal with New Relic to enhance its digital banking app, boosting system uptime by 90% and improving customer experience.

HPE enhances its Juniper Networking portfolio with agentic AI, boosting autonomous IT operations and AI-driven troubleshooting across wired, wireless, and data centre networks.

HPE unveils agentic AI in its Juniper Networking portfolio, advancing self-driving network operations to simplify IT management and enhance user experience.

New research reveals Australians prioritise data privacy and AI personalisation in online shopping, seeking better service and seamless digital experiences.