Digital Fluency stories
Breaking clutter digitally: how brands can stand out in crowded festive campaigns
Wed, 19th Nov 2025
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partner programmes
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ai
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clean technologies
Indian festive campaigns face digital clutter; brands must blend cultural relevance, creativity and technology to truly connect and stand out this season.
Younger buyers & AI tools reshape APAC business purchasing
Wed, 28th May 2025
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digital transformation
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genai
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ai
Research reveals 71% of APAC business buyers are under 45, with 68% using generative AI, reshaping purchasing towards personalised, consultative engagement.
Gen Z students prioritise tech despite living cost crisis
Fri, 1st Mar 2024
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mobility
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students
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tablets
Gen Z's affinity for high-end, purpose-driven tech purchases defies economic crisis, according to a UNiDAYS survey.