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LoopMe extends PurchaseLoop into CPI & CPA optimisation
Marketing Technologies

LoopMe extends PurchaseLoop into CPI & CPA optimisation

Advertisers can now link brand campaigns to installs and acquisitions as LoopMe widens PurchaseLoop into lower-funnel measurement.

By Joseph Gabriel Lagonsin • 3 min read • Yesterday
TCS named digital partner for European T20 Premier League
Data Analytics

TCS named digital partner for European T20 Premier League

The agreement will help the new franchise competition build fan apps, ticketing and data tools from launch across Ireland, Scotland and the Netherlands.

By Mark Tarre • 4 min read • 2 days ago
The Great Content Collapse is already here. Is your marketing team ready?
Customer Experience

The Great Content Collapse is already here. Is your marketing team ready?

Marketing teams face weaker trust and tougher discovery as AI-generated content floods channels and answer engines shape first impressions.

By Sam Hoare • 5 min read • 2 days ago
Ecommpay shortlisted in three Fin.Tech Marketing awards
Artificial Intelligence

Ecommpay shortlisted in three Fin.Tech Marketing awards

Recognition for Ecommpay's rebrand and AI-led marketing comes as the payments firm is named a finalist in three award categories.

By Sofiah Nichole Salivio • 3 min read • Last week
GoHalves opens applications for co-marketing platform
Marketing Technologies

GoHalves opens applications for co-marketing platform

Startup aims to cut customer acquisition costs by pairing non-competing tech brands for joint campaigns as paid ads and cold outreach bite.

By Mark Tarre • 4 min read • Last week
Max Factory doubles customers with Vonage messaging
Unified Communications

Max Factory doubles customers with Vonage messaging

Printed flyers lost ground as the retailer reached more shoppers and cut campaign errors after switching to targeted messaging across WhatsApp, RCS and SMS.

By Sofiah Nichole Salivio • 3 min read • Last week
Max Factory doubles customer base with Vonage messaging
Digital Transformation

Max Factory doubles customer base with Vonage messaging

Paper flyers gave way to targeted WhatsApp, RCS and SMS campaigns, helping the Italian retailer lift its active customer base by 100% in a year.

By Sofiah Nichole Salivio • 3 min read • Last week
Hostinger launches AI Builder for web apps & sites
Software-as-a-Service

Hostinger launches AI Builder for web apps & sites

Existing customers can now build stores, logins and databases in one place as Hostinger folds separate tools into AI Builder.

By Mark Tarre • 4 min read • Last week
How social advertising is becoming a source of customer intelligence
Data Protection

How social advertising is becoming a source of customer intelligence

Real-time audience data from Facebook and Instagram is helping firms spot changing preferences and steer marketing, service and product decisions.

By Mark Tarre • 5 min read • This month

Stories from Other Regions

Digital marketing stories

System1 launches AI ad screen for quick creative tests
Software-as-a-Service

System1 launches AI ad screen for quick creative tests

Marketers can now sift large ad libraries in minutes as System1's new screening tool, launched in the US and UK, weighs likely impact.

By Sean Mitchell • 4 min read • Yesterday
Attentive launches AI Grow to boost email sign-ups
Customer Relationship Management

Attentive launches AI Grow to boost email sign-ups

Retailers may lift sign-ups from existing traffic after beta tests showed a median 25% increase in email and SMS subscriptions.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Maebe overtakes Nike & Adidas in Instagram ranking
eCommerce

Maebe overtakes Nike & Adidas in Instagram ranking

The brand's rapid rise signals founder-led labels can outpace global names on Instagram, despite far lower content volumes.

By Sofiah Nichole Salivio • 4 min read • Last week
The AI arms race will be won by companies that stop forcing it
Generative AI

The AI arms race will be won by companies that stop forcing it

Content inflation could leave brands sounding generic unless they use AI to sharpen strategy, as LinkedIn flags more artificial-sounding posts.

By Aniket Gupta • 5 min read • Last week
Visaible launches tool to boost hotels in AI chatbots
Generative AI

Visaible launches tool to boost hotels in AI chatbots

Hotels could lose thousands in direct bookings each month as travellers increasingly rely on AI assistants to choose accommodation.

By Sean Mitchell • 4 min read • Last week
AI search answers vary widely across major platforms
Software-as-a-Service

AI search answers vary widely across major platforms

A New Zealand study found users can get markedly different brand recommendations from ChatGPT, Google AI Mode and Microsoft Copilot.

By Sean Mitchell • 4 min read • Last week
Reach Studios launches AI retail event in Sheffield
Digital Transformation

Reach Studios launches AI retail event in Sheffield

Free invitation-only access will let northern merchants hear from Google Cloud and Trustpilot on how AI is reshaping online sales in Sheffield.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Love Island unknowns outshine influencers in growth
Instagram

Love Island unknowns outshine influencers in growth

Unknown entrants on Love Island have delivered the biggest audience gains, even as the show's final viewers have fallen to about 700,000.

By Sofiah Nichole Salivio • 4 min read • This month
Visual search is now a shopping channel, and most product pages aren't ready
Digital Transformation

Visual search is now a shopping channel, and most product pages aren't ready

Retailers risk losing high-intent shoppers as Google's camera-based search now drives millions of product queries each month.

By Mark Tarre • 5 min read • This month